Ecommerce Website design is constantly growing with time. Every year, fresh concepts and ideas are being established. User patterns are changing, various concepts that were once ignored are now rising in importance in order to make sure that customers have the best shopping experience, designers want to constantly reconsider their design. Whether you’re a designer or an e-commerce website owner, you can’t get left behind. Here are some of the important factors
1. Importance of Mobile
In the earlier, web design focused on being responsive and adaptive. Designers had to build desktop web pages that can simply be used for a wide range of mobile devices (tablets, smartphones, iPads). Now, the tides have twisted. A vast percentage of online shoppers desire using mobiles for shopping. So the companies had to shift their focus to make sure they’re making the most out of their business potential.
That is designers have to build e-commerce websites for mobile-first then only need to adjust them for larger screens. For us who like to use our desktops to shop, this means we’ll see more mobile-friendly features on many e-commerce website themes such as long scrolling pages, card-like layouts, and finger-friendly icons.
2. Design with Animations
This year we can observe more sites using animations as well as infographic videos etc innovative ideas that will help shoppers to navigate quickly with just a simple swap or tap.
On the homepage, we shall see more infographic videos or GIFs in which we found images with small, repeating animations. They’re created in GIF format but unlike the gifts we know, they come in a more slight form. They usually appear as homepage banners & background images, & are displayed to give life to the boring sites.
3. Prestigious Colors
If the past few years were all about minimalism and the white space, this year’s latest trends will have designers experiment bolder bright colors that will make a website pop. Colors are not only for aesthetics, in design they are used to connect with customers. In e-commerce, the intelligent use of colors might help to convey messages & will bring a more positive shopping experience.
The days of monochromatic websites are gone. In 2018, we saw more eye-catching websites with colorful homepages. In terms of texture, more websites will be clad in striking colors, paired with neutral backgrounds & big typography, letters with highlights, and interesting navigational aids.
The evolution of these digital assistants will help businesses bring innovative ways to serve their valued customers. Chatbots are primarily built to answer customer queries about products and their usages. But they can also be tweaked to do more. Some chatbots are designed to give customers the best shopping experience by offering discount codes and delivering shipping notifications. Today, many e-commerce designers and e-commerce platforms are introducing chatbots to their platforms.
5. Genuine Photography
A picture tells a thousand words, that’s why it’s important to select beautiful high-quality pictures for your brand. Lots of companies will start hiring professional photographers to offer reliable images. Large images will not only be exhibited on the homepage but also for inner product pages as well. Stock images will be used less since brands want to sell their stories and products more effectively.