With this year's major trade shows canceled and the schedule for releases in constant flux, some brands are taking extra initiative to let their customers and collectors know what's happening. A little extra effort and transparency go a long way, especially in this current situation. Replica Watches To those ends, Cartier will be launching a dedicated consumer-oriented platform called Cartier Watchmaking Encounters on Saturday, April 25. Here the brand will share its latest releases, provide context around their creation, and position the products within the broader cultural landscape.
Cartier Watchmaking Encounters will contain a few separate sections, each dedicated to a particular category of the brand's releases. First will be a section for the main collection of watches, covering the sorts of pieces that you'll find at boutiques and retailers around the world. This year, the main focus there will be on a reimagined Pasha collection, but the new Maillon and a few Santos updates will be included as well. Next, there will be a section for the exclusive Cartier Privé collection of limited edition pieces inspired by the brand's history (think things like this and this). We'll be getting a few specially engraved Santos-Dumont models and a revived Tank Asymétrique, both of which I'm extremely excited to see. Finally, there will also be a section for the maison's high jewelry watches, which are always stunners.
"In the current context, we believe it is important to preserve our interactions with all our clients around the world through various touchpoints, and thus be able to offer them an experience entirely dedicated to our Maison’s watchmaking creations," says Arnaud Carrez, Marketing and Communications Director at Cartier International. "By discovering this new platform, our clients will be invited to explore our creations, and our services, and on a broader level, the watchmaking spirit of Cartier."
One important thing to note here: Cartier will still be participating in the digital Watches & Wonders activation that also launches on Saturday and that the FHH announced earlier this week. Cartier Watchmaking Encounters is an additional initiative and will feature complementary information and experiences.
The Cartier Watchmaking Encounters website will reside at https://www.mywatchesonline.co/, and it will go live the morning of April 25. We'll have tons of updates for you once the new watches officially launch, and be sure to check the platform out for yourself too!