Opened recently, K11 is becoming a new icon in Kowloon Hon Kong. The store concept is to deliver artistic and human value to the shoppers. So there are many works of arts in the shopping mall. The shopping mall is not super luxurious, but has mixture of some prestigious brands and trendy brands. Hong Kong's famous multishops such as IT and D-Mop are there. People who are tired of traditional Hong Kong style shopping should visit this place.