Do you know that globally there are over 1,744,517,326 websites (source: Website Hosting Rating)? Having an attractive website is no more enough for you to stand out in the competitive digital space.
Remember, your website is the first place for your audience to learn about you. If it delivers a poor experience, they may leave and never return! And a properly designed and optimized website may help you earn your audience’s trust and set a distinct brand reputation.
Below, we have mentioned some effective strategies that will help you to earn your audience’s appreciation and loyalty.
Effective Web Design Strategies
#Pay Attention to Technical Details
Only an eye-catchy site design is not enough. It should be technically sound as well. Keep the following factors in mind:
-According to a study by Hobo Web, people usually don’t spend any more than three seconds for a page to load. So, enhancing the loading speed of your site is a crucial step.
-Over half of the traffic browses a website through a mobile device (source: Statista). So, ensure that your website is mobile responsive.
-Intuitive site design is the key to easy navigability. For instance, a house symbol leads to the home page, three vertical lines open menu options, and so on.
We recommend you to engage professional website design services to ensure that your site incorporates all these technical details and offers a supreme user experience.
#Don’t Sell; Solve
Your main objective behind creating a website is to promote your business. Agreed. But your site should not be limited to selling a product or service. Instead, try to solve people’s queries and concerns.
For instance, you may publish blog posts to keep people engaged and well-informed. That way, you can also create a dedicated community who will follow your posts and communicate with you. Provide your audience with valuable information, answer to their questions, and reach out to them.
In order to develop trust among your audience, you have to demonstrate credibility and competence. Make sure that your website reflects transparency and stays true to your aspiration and passion regarding the business. The ‘About Us’ page is the ideal place to exhibit these.
If you have an e-commerce site, ensure that your product descriptions are accurate, straightforward, and useful to the customers. Also, clearly mention your return and cancellation policies.
#Cut through the Stock Images
When you are writing a blog on artificial intelligence, there’s no harm in using a stock photo. But steer clear of the cheesy stock images once it comes to the pictures of happy employees!
The experts at any reliable website design company recommend using real pictures of the company office, employees and employers, clients, and so on. This will make your audience feel more comfortable to approach.
#Include Client Testimonial to Show Your Standard
This is a crucial element to enhance reliability. New leads often depend on earlier customers’ reviews to select a business that they can trust.
You can also include reviews from influencers and respected people to add more reliability to your business.
Showcase Certification and Awards
Another great way to win the trust of your audience is to showcase your certificates, credentials, and awards on your site. These speak volumes of your credibility, hard work, efficiency, transparency, and honesty.
Certifications demonstrate your appreciation and support for knowledge building. Every industry goes through rapid changes and staying up-to-date with the latest trends and attending conferences and webinars are of paramount importance.
As you can see, your website reflects your brand personality and communicates your message to the audience. Other than enhancing your site design aesthetically, you need to present your brand’s unique values, vision, and mission on the website. Show people how your brand differs from the rest. And at the same time, keep interacting with the audience via social media. This will develop a sense of trust among them and build your business community.