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phân tích chiến lược kinh doanh của TH True Milk

3. Mục tiêu chiến lược
Mục tiêu tổng quát :
 TH True Milk luôn có mục tiêu dài hạn đó là dẫn đầu thị trường ngành sữa tươi sạch ở Việt Nam
, mục tiêu này được đặt ra cho cả tổ chức cùng nhau xây dựng và phát triển.
 Trở thành nhà sản xuất thực phẩm sạch có nguồn gốc từ thiên nhiên đạt chuẩn quốc tế ngay tại
Việt Nam, mà khời đầu là công nghiệp chăn nuôi bò sữa và sản xuất sản phẩm sữa tươi sạch TH
True Milk
Mục tiêu cụ thể :
Tập đoàn TH true milk thực hiện chiến lược sản xuất và phân phối theo quy trình khép kín và
đồng bộ. Sử dụng nguồn nguyên liệu từ trang trại TH true milk.
 Với hệ thống sản xuất : đầu tư máy móc, thiết bị cao cấp, tăng công suất để đáp ứng nhu cầu của
thị trường. tối ưu hóa chi phí
 Theo kế hoạch của TH, từ các dây chuyền hiện đại của nhà máy sữa tươi sạch TH, một loạt các
sản phẩm mới thơm ngon bổ dưỡng, đặc biệt là sữa chua ăn, sữa chua uống, sữa chua bổ sung
men sống được làm hoàn toàn từ nguồn sữa tươi sạch từ trang trại TH sẽ ra đời. Đây là câu trả
lời cho những băn khoăn về việc lâu nay TH chỉ sản xuất sản phẩm sữa tươi sạch
 tiếp tục đầu tư mạnh phát triển đàn bò theo hướng hiện đại hóa công nghệ cao.
 Đặt mục tiêu xa hơn là phát triển đàn bò lên 137 nghìn con vào năm 2017, chiếm 50% tổng đàn
bò cả nước, cung cấp 1,7 triệu lít sữa sạch mỗi ngày cho thị trường. Trong khi đó, hiện nay, thị
trường sữa vẫn phải nhập ngoại tới 72%.
 Với nguồn tài chính : tăng cường xây dựng thế mạnh tài chính, sử dụng, đầu tư hợp lý nguồn
vốn vào các hoạt động phục vụ lợi ích chung của tập đoàn
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Android mobile apps development is more favored by Developers
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Many new releases have been witnessed since the first time Android came into the market. Google prepares a monthly report where it mentions about the Android devices and versions that are currently working. Android Kitkat has currently seen a hike from 2.5 percent to 5.3 percent, as a result of low cost android devices being now available in market. Android 4.2x Jelly Bean has also witnessed a rise in sales going from 17.1 percent to 18.1 percent. Jelly Bean still holds 61.4 percent of android market. There was a minor drop in its sales as well but it still dominates the market. Popular Resources: Core Considerations App Development Process No mobile strategy to back your mobile app Wedding Planner Apps – Helping Organize Weddings with Utmost Ease Google recently launched Android Wear specifically for smartwatches. Due to recent buzz in market about upcoming wearable technology, the smartphones are seeing low sales. Besides Android also faces a lot of malware issues. Gingerbread 2.3, Ice Cream Sandwich 4.0 and Jelly Bean 4.1 are the most targeted of android versions. The build of these versions have about 88 percent chance of being infected by some kind of mobile related malware. A lot has been further developed in Android. It was the smartphone platform. But not so right now. Android is also the basic foundation behind Big data and more importantly, Internet of things. Various apps have been modulated as per Glassware. Several of them find usage in Android Wear. Various other platforms have always given tough competition to Android but because it is being used by a number of organisations for different devices, Android has emerged to be one of the most stable of all mobility platforms available. Smartphones are still in demand, and Android is the most popular platform for all smart devices. The constant development in this open sourced platform will immensely benefit mobility enterprises as well as consumers. Why Android is more dominating ? Android and iOS have always faced tough competition, winning over users and application developers, while surpassing all minorities of minutest bugs. There have been times when Blackberry and Windows phones added immense competition in the mobility world. But over the years, Google has improved the Android platform by leaps and bounds. Android has thus emerged to be the most powerful of smartphone platforms. Several app developers are working on this open platform to offer highly immersive and intuitive app ecosystem. The multitudinous resources being deployed over one platform has definitely led to its becoming the best operating system available for smart devices that require connection with internet round the clock. Multitude of Android phones in the market: Huge variety of Android phones providing different components and screen sizes, is available in the market. But it often becomes a menace for developers finding different solutions for different hardware specifications. Several of IT organisations are involved with mobility best solutions and their timely devotion to Android development has led to a big win for consumers. Different phones offer different functionality. Some come with long lasting battery life, some add explicit glitz and show to the smartphone usability. Progression of Android versions: Since 2009, Android has undergone immense development with versions like Cupcake ( 1.5 ) , Donut ( 1.6 ) , Eclair ( 2.0 – 2.1 ) , Froyo ( 2.2 – 2.2.3 ) , Gingerbread ( 2.3 – 2.3.7 ) , Honeycomb ( 3.0 – 3.2.6 ) , Ice Cream Sandwich ( 4.0 – 4.0.4 ) , Jelly Bean ( 4.1 – 4.3 ) and Kitkat ( 4.4 ), being released from time to time. Android gives users the freedom to dwell in the device and use it the way they want. iPhones lack innovation: Features like NFC for bluetooth pairing, wireless charging, removal of batteries etc. are not present in iPhones. The best part of iPhones is still its camera , although Android is catching it faster even in this aspect. 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