Nowadays, many Korean cosmetic brands use idol members as models to represent and promote their brand. The models’ immense popularity will lead to a trend among consumers and give a big impact to the image of the brand, and of course, its sales.
Girls’ Generation are one of the examples of female idol groups who have been endorsing many cosmetics brands as a whole group, pair, or individual. Their excellent image as Korea’s number one girl group with beautiful features, figures, and god personalities have prompted many cosmetic brands to compete for their services as spokespersons to promote and give publicity to their brands.
Follow us on Twitter for the latest update of your K-Pop idol!