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Chạy quảng cáo trên facebook có hiệu quả không?

Với những mô hình bán hàng online đặc biệt là bán hàng trên Facebook thì không ít câu hỏi đặt ra cho vấn đề “ chạy quảng cáo trên Facebook có hiệu quả không?

Tìm hiểu về quảng cáo trên Facebook

Quảng cáo trên facebook là hình thức bạn trả tiền cho nó để hiển thị các bài viết, sản phẩm của bạn tiếp cận gần nhất đến các tập khách hàng có mối quan tâm đến sản phẩm dịch vụ của bạn
Quảng cáo Facebook nói chung được đánh giá là hình thức quảng cáo trực tuyến khá rẻ và dễ theo dõi nhất. Bạn hoàn toàn có thể chủ động tối ưu, kiểm soát đối với quảng cáo của bạn
Tuy nhiên vấn đề lớn nhất đặt ra đó chính là bạn phải biết bạn cần làm gì nếu bạn muốn quảng cáo Facebook thành công. Nếu không, bạn có thể lãng phí tiền của bạn.

Chạy quảng cáo trên facebook có hiệu quả?

Theo thống kê mới nhất được Facebook công bố, mạng xã hội này hiện có 1,59 tỷ người dùng hàng ngày mà bạn có thể chuyển đổi thành khách hàng! Mọi người đều ở trên Facebook, cho dù họ là CEO hay học sinh trung học. Vì vậy, bất kể đối tượng lý tưởng của bạn là ai, họ vẫn ở trên Facebook!
Do đó đây là một tiềm năng lớn giúp bạn tìm kiếm và tiếp cận khách hàng tốt nhất. Tuy nhiên vấn đề đặt ra chính là bạn phải làm thế nào để chạy quảng cáo facebook hiệu quả. Bởi rõ ràng fb là mảnh đất màu mỡ tìm kiếm khách hàng, nhưng bạn bỏ tiền ra thuê fb tìm kiếm cho khách hàng mà vẫn không ra đơn hàng hoặc chi phí quảng cáo khá cao để ra được một đơn hàng thì khi đó chạy quảng cáo fb không hề hiệu quả với bạn
Một số lưu ý để chạy quảng cáo trên fb hiệu quả bạn cần lưu ý đó là:
- Xác định đúng đối tượng
- Làm nội dung tốt
- Hình ảnh/Video bắt mắt
- Không sử dụng các thủ thuật, hành vi sai phạm
- Test nhiều mẫu quảng cáo
- Chú ý theo dõi và đo lường
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