Mook
5 years ago5,000+ Views
Sustainable package Design: Newton Running Packaging Fits the Shoe
Advertise on Sustainable is Good Categories 2010 Holiday Gift Guide biodegradable Books business Current Affairs Dennis Salazar design excessive packaging Forest Stewardship Council (FSC) Gift Cards Graphic Design greengifts Industrial Design lifestyle Martha Stewart McDonalds Method News packaging PET products Recycline Reusable Bags Target Wal-Mart Whole Foods Market « Toasty Boys Organic Boxers | Main | Dell Reducing Laptop and Desktop Computer Packaging » January 06, 2009 Newton Running Packaging Fits the Shoe Colorado-based Newton Running is using packaging that is very simple and cost effective yet at the same time the packaging is highly functional and very chic. Using molded paperboard packaging in the shape of their shoes Newton has created something unique in their packaging. The packaging not only reduces waste by eliminating the need for interior tissue paper and other material commonly used in shoe packaging but it also provides a shell that is easy to stack and transport. The company worked with TDA Advertising and Design on this packaging design. Instead of using additional paper and materials the shoes are stuffed with a pair of socks and reusable shoe bag. Newton's packaging reminds me of the egg carton style packaging Pangea Organics uses for its bar soaps. ThankS www.sustainableisgood.com for the information and picture
1 comment
CSR done right.
4 years ago·Reply
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