All around the world, people are struggling and competing to have a decent life. The wage gap and margin keeps on being further and further apart. To survive in this competitive world, you need to understand the fundamentals that make it function. Digital marketing platforms is a very useful tool amongst people who are trying to sell their product.
Whether you are a big company, a start-up, or even a private business, you need digital marketing platforms. A digital marketing platform ensures that your product or whatever you are selling is being promoted. This way, you can gain a larger audience as well as exposure. It is very cheap to even free; all you need to do is understand how it works.
The world, as you might now, is now run by technology and everything digital. Researches had also found out that 92 percent out of all of the world’s currency is digital. These 92 percents are made up of numbers from credit cards, bank account, e-commerce transaction, digital currency, and digital wallets.
With this number in mind, people are starting to follow the recent economic trends. People also start to utilize digital marketing platforms as a place to advertise their products. These platforms do more than just promote and advertise products. They are also useful to target certain consumers that might be interested in a certain product.
1. Online Websites
First and foremost are websites. Websites are a strong foundation for a successful business. It’s because the website is a useful tool to promote your asset to the whole world. These domains can be accessible by anyone with a browser and internet connection. Many of you might not understand how websites work or how they are made. Well, no need to worry about that, because there are many web design agency that is able to help you. You can hire these web developers to create the perfect website for your products.
Websites are better in comparison to social media. It is because websites reach a wider range of audiences. This means that all age groups are the target consumers. This is done with the help of search engines such as Google, Bing, and Yahoo. When certain keywords are typed into the search engine, your website will be shown as a search result. The higher the rankings, the higher probability you will get of people clicking the link of your website. This is why so many people are aiming to achieve the first page in the Google search engine.
In order to achieve the first page, your website needs to be optimized. This is called SEO or search engine optimization. There are many SEO agency out there that are ready to boost your website’s popularity. Websites can be a little more complicated than other types of digital marketing platforms. But it will be worth the investment in the long run.
Facebook is a great social media for advertisement. It is because Facebook also has a wide range of audiences. There are so many things you can advertise on Facebook, and there will always be a market to sell to. Besides that, Facebook also has the highest current active users on social media. It has a total of over 1 billion users every day. This makes it the perfect marketplace to promote your businesses or any kind of business.
Facebook itself has its own marketing strategies. This is the same as other types of digital marketing platforms. Through Facebook, you can focus on a certain target consumer or even large. People even often create online communities or even forums. Forums are the perfect place to find customers, audiences, and followers to boost your Facebook page.
Social media, as a general, can be a shady place to do transactions. This is because there are no specific regulations when it comes to trades, buying, or selling. This is why you have to understand how the marketplace works before doing any transactions. Avoid scams or frauds at all costs, because there will be many of those on Facebook.
Another famous digital marketing platform on the internet is Instagram. Instagram is the second top highest used social media platform besides Facebook. It has over 500 million active users every day. Instagram uses a different kind of structure for online businesses. This is because Instagram provides a free platform to promote content, such as photos and videos. These photos and videos can be used as an advertisement to grab the attention of potential customers. Big businesses use these kinds of platforms to communicate with their fans or consumers. These people are called as followers because there is a follow button on every Instagram page.
Many local businesses gain their digital identity through Instagram. Instagram can be a stepping stone and the first step into digital marketing. You do not need any complicated skills to be able to operate an Instagram page. All you need to do is create a business account and manage the posts daily. The algorithm on Instagram is quite easy to understand too. In comparison to other platforms’ algorithms, Instagram has a simpler posting algorithm.
As long as you are consistent with posting content, you are guaranteed to gain followers over time. Besides posting content and gaining followers, you could also gain likes. These likes will help your business reach the explore feed page on Instagram. Once you reach this page, there is no doubt that you will be a booming topic on Instagram. That is how influential Instagram can be. The more exposure you have, the more money you can make off of this digital marketing platform.
Youtube is famous for being the largest video-based social media platform on the internet. There is literally no competition that can stand against Youtube. By using Youtube, you can achieve two goals with one digital marketing platform. This is because Youtube offers a wide range of offers when it comes to making money. This social media dominates the video-based platform scene. With a total active user of over 2 billion people every day, Youtube stretches from one side of the world to the other.
You can easily understand how Youtube functions. We had previously mentioned that you could kill two birds with one stone by using Youtube. This is because you can achieve money from pay per clicks (PPC) as well as promoting content. You can also gain sponsors after having many subscribers. Many YouTubers would do a collaboration with certain brands. This would immediately boost your rankings across the platform.
Youtube is marked as an important digital marketing platform due to its amount of users. There are many business owners that promote their product through a video. This way, it is more interactive and fun for the viewers to watch. This also reaches a wide amount of audience compared to other social media platforms. But Youtube itself would not be enough to
Last but not least, on today’s list is e-commerce. E-commerce is one of the world’s best marketplaces. The sole purpose of an e-commerce website or company is to be a consignment platform. They are able to sell your products directly to consumers with a certain amount of fees. Not only products, but you can also even sell services and other things on these e-commerce websites. Each country will have its own e-commerce website. Some countries even expand their e-commerce website, such as Amazon, to the whole wide world. Through Amazon, you can sell things worldwide.
Since then, e-commerce had been an ideal choice to market your products to a specific consumer. These types of consumers are strictly there to buy things online. The more variety of products that you market, the higher the profit you will get. E-commerce sites also have their own algorithm and how your listings show up in the selling.
When you use certain keywords, you can bump your products so that it is more visible to the public. By doing so, you could gain more viewers, followers, and purchases from your listings. E-commerce is always shifting over time. But e-commerce can be a great investment in the long run. In comparison to other types of digital marketing platforms, platforms such as e-commerce and websites have a higher chance of survivability. This is very different from platforms such as social media. It is because social media is always shifting in a new direction. There will always be a strong competitor for social media. We have seen trends where Instagram was going down in rankings and Tik Tok rising up in rankings.
All of these trends only take a short period of time to happen. The digital market is always evolving and always changing. That is why you need to also learn what is best for the current needs as well as the situation. The more platforms you can manifest, the more products you can sell online.
It takes more than overnight to build a successful digital marketer. So keep striving to be better, because you can do it all.