PutraSitohang
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Apa gunanya menulis artikel jika layanan pemasaran artikel mati?


Terkesiap! Syok! Kengerian! Layanan pemasaran artikel sudah selesai dan menulis artikel tidak ada gunanya! Apa yang akan kita semua lakukan? Demikianlah klaim histeris yang dibuat oleh banyak orang ketika Google mengumumkan pembaruan algoritma Panda-nya, yang oleh sebagian besar disebut sebagai 'algoritma Petani'. Kemarahan dan ketakutan hampir terasa di forum dan blog ketika orang-orang menyatakan keprihatinan mereka bahwa teknik pemasaran utama mereka sedang diserang.
"Google Melindungi Pelanggannya"
Semua omong kosong, tentu saja, karena Google umumnya tidak membahayakan mereka yang bertanggung jawab atas keberadaannya, bahkan jika hanya sedikit bertanggung jawab, tetapi melindungi orang-orang yang dianggapnya sebagai pelanggan. Ini adalah untuk siapa Google adalah alat untuk menemukan informasi - bukan yang menggunakan mesin pencari untuk beriklan!
Jika Anda menggunakan direktori artikel untuk mempromosikan artikel Anda, atau memberikan informasi yang berguna di halaman web Anda, maka penulisan artikel dan layanan pemasaran artikel akan terus menawarkan manfaat yang selalu mereka berikan kepada Anda sebagai alat promosi, tetapi mereka akan lebih lebih efektif karena kurangnya persaingan berkualitas rendah. Halaman web secara alami diharapkan untuk memberikan informasi yang berguna sebagai tanggapan terhadap pencarian menggunakan kata kunci tertentu, meskipun situs yang didedikasikan untuk penjualan masih dianggap dapat diterima oleh Google karena mereka menyediakan pelanggan dengan layanan yang dibutuhkan. Jadi apa alasan untuk pengenalan perubahan ini dalam algoritma pencarian di bulan Februari?
"Pembaruan Algoritma Panda-Petani"
Meskipun debu telah mengendap, dan setiap orang memiliki dua sen komentar dan penjelasan, masih ada banyak kesalahpahaman. Saya yakin banyak orang akan tidak setuju dengan apa yang saya tulis di sini. Mereka memiliki hak untuk melakukannya, tetapi dengan pengalaman bertahun-tahun sebagai pengarang untuk orang lain yang menggunakan layanan pemasaran artikel sebagai sarana pemasaran utamanya, saya rasa saya juga diizinkan untuk memberikan pendapat saya tentang masalah ini.
Tujuan Google bukanlah untuk menargetkan penulisan artikel atau layanan pemasaran artikel, dan Anda masih dapat menggunakan artikel sebagai alat promosi untuk menjual produk Anda dan menarik traffic ke situs web Anda. Google menargetkan massa artikel dan halaman web yang ditulis dengan buruk, singkatnya:
1. Artikel berputar dari artikel utama
2. Penulisan ulang artikel PLR yang salah
3. Menulis artikel yang buruk menawarkan sedikit manfaat bagi pembaca
4. Artikel menawarkan sedikit informasi, dirancang hanya untuk mendapatkan klik ke halaman penjualan
5. Artikel yang sangat singkat dengan kurang dari 400 kata
6. Artikel dengan kesalahan ejaan yang signifikan
7. Artikel ditulis dengan tata bahasa yang sangat buruk
8. Artikel yang dihasilkan perangkat lunak diambil dari konten web yang dikikis
Singkatnya, Google berusaha meningkatkan kualitas konten yang diberikan kepada pelanggannya yang mencari informasi yang bermanfaat. Ini adalah konten dalam bentuk konten halaman web dan artikel yang diterbitkan. Google tidak ingin para penggunanya menemukan informasi yang sama di halaman demi halaman, walaupun itu ditulis dengan cara yang sedikit berbeda. Hal terakhir yang akan mengesankan mereka adalah menemukan teks yang ditulis dengan buruk yang praktis tidak dapat dibaca.
Jika nama alternatif yang diberikan untuk pembaruan algoritma membingungkan, nama Panda diberikan oleh Google sendiri, setelah insinyur yang membuatnya. Nama Petani diberikan kepadanya oleh orang lain karena tampaknya mereka menargetkan apa yang disebut 'peternakan konten'. Ini tidak sepenuhnya benar, meskipun peternakan konten tampaknya terpengaruh sebagian besar karena konten yang relatif buruk yang ditawarkan oleh banyak dari mereka (tetapi tidak semua).
Masa Depan Layanan Pemasaran Artikel
Layanan pemasaran artikel semakin kuat, dan Anda masih dapat mempromosikan halaman web Anda dengan menerbitkan artikel yang ditulis dengan panjang wajar yang menyediakan konten bermanfaat yang terkait dengan judul. Juga pastikan bahwa sumber daya artikel mengarahkan pembaca ke halaman di situs web Anda yang berhubungan langsung dengan subjek artikel - ini adalah faktor penting lain dari penulisan artikel yang bagus yang tampaknya tidak dipahami banyak orang.
Lain adalah bahwa artikel mereka harus ditulis secara alami dan tidak diisi dengan kata kunci. Bahkan menggunakan kepadatan kata kunci 1% dapat dianggap berlebihan sekarang. Sejak diperkenalkannya 'pembaruan' algoritma LSI Google, tidak perlu memasukkan kata kunci ke dalam kampanye pemasaran artikel Anda. Kunci untuk mencapai daftar mesin pencari tinggi dengan artikel yang ditulis dengan baik adalah dengan menulis secara alami, dan tidak memaksakan kata kunci yang bukan miliknya.
Tanggapan Direktori Artikel
Reaksi direktori artikel adalah memperketat pedoman editorial mereka. Banyak direktori artikel telah meninjau kondisi mereka dan telah meningkatkan jumlah kata minimum menjadi 400 kata (beberapa orang berpikir itu terlalu rendah) dan sekarang Anda akan merasa lebih sulit untuk menerima artikel Anda untuk dipublikasikan di banyak direktori. Mereka melihat lebih dekat pada tata bahasa dan konten.
Banyak orang berpendapat bahwa penulisan artikel sudah mati sebagai alat promosi hanya karena artikel mereka ditolak oleh beberapa direktori artikel
, dan karena mereka tidak dapat beradaptasi dengan ini, mereka percaya bahwa layanan pemasaran artikel selesai sebagai alat pemasaran. Tidak ada yang lebih salah. Sebaliknya, sekarang secara signifikan lebih mudah untuk mencapai daftar tinggi di halaman hasil Google untuk artikel Anda, karena sebagian besar artikel di bawah standar dan halaman web telah dihapus dari indeks mesin pencari.
Layanan penulisan artikel hidup seperti sebelumnya, dan menulis artikel masih merupakan alat yang sangat berguna dan ampuh dalam pemasaran internet.
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