Following the previous blog post about digital transformation, we’re now representing another digital transformation case study of one of the world-leading athletic brands: Puma.
Puma, famous for its cougar symbol, its well-made, good quality, trendy, and worth investing pieces founded in German has been a front runner for HR transformation.
The sportswear brand has its headquarter in Herzogenaurach with more than 12,000 employees globally. The pressure lies not only in managing the global workforce but also in maintaining the company’s reputation and culture. Puma knew that it needed to change the way they were managing the human resources and began the digital transformation journey to change the way businesses were managing their people.
The global director of the human resources and central services at PUMA said: “Transformation should always have a clear objective and not be carried out for its own sake”, and claimed that their intention was to “be better partners” with their colleagues across the business.
But like many other companies, Puma still managed an old system which they wanted to replace with the new one. The brand wanted to simplify the processes using more standardized tools to create a working platform that allowed it to make more agile decisions.
The director, Mr. Knoess found a perfect option, a tool enabling him to gain more picture of Puma’s workforce, understand the people's cost, take action at the point of decision and configure the system according to the business needs (like payroll, time tracking, talent management, recruiting, project management, etc). Puma launched the new system for its global employees.
Over a year after they deployed the new solution, the company has experienced positive changes since executives have benefited from the real-time data.
Some key features of the solution that have totally stood out and assisted Puma are:
Human Resource Management: Business insights and processes are provided, these allow users to define, manage, and adjust plans to meet the business requirements. Employee data can be tracked; health, insurance, spending accounts, and health saving accounts, other retirement saving plans can also be managed.
Payroll solutions: users can have full control over payroll processes, data, and costs.
Recruiting feature: organizations can achieve visibility across the talent acquisition process and employ the best talent by providing the HR team with visibility, configurable
But what makes Puma successful when it comes to digital transformation is not because of the technology itself, but because of the right decision made at the right time. Digital transformation is more about people. The transformation is only effective when the right technology is paired with the right human skill. Have a look at Harvard Business Review ‘Digital Transformation Is About Talent, Not Technology’ to understand more about why humans play a big role in transforming businesses, not the technologies.