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4 Alasan Branding Penting Bagi Perusahaan
Branding yang baik memang dapat memberikan beragam keuntungan bagi brand. Misalnya, ketika masyarakat dihadapkan pada beragam pilihan produk yang serupa, mereka akan cenderung lebih memilih produk yang lekat dalam ingatan mereka, atau minimal mereka akan mencoba produk-produk tersebut. Selain itu, branding yang kuat, juga akan memudahkan brand untuk menjual berbagai merchandise yang dibuat, dan hal ini akan menarik bagi orang-orang untuk mengoleksi beragam merchandise yang ditawarkan. Bahkan di Indonesia sendiri branding sangat diperlukan bagi beberapa perusahaan besar, hal ini untuk membantu mempromosikan perusahaan agar bisa dikenal orang luas. Memang branding ini menjadi hal yang penting. Mungkin saat ini banyak brand yang lebih fokus memikirkan sales dibanding branding. Padahal, branding ini dapat memberikan banyak keuntungan yang pada akhirnya berimbas pula pada pemasukan. Tak heran bila branding indonesia menjadi salah satu acuan penting untuk membantu beberapa perusahaan besar dalam menjual jasa atau produknya secara cepat, baik melalui media online ataupun langsung. Oleh karena berikut ini ada 4 alasan perusahaan melakukan branding.. 1. Meningkatkan Brand Awareness Saat seseorang menyebut mi instan, mungkin merek Indomie-lah yang pertama kali terlintas di benak kita. Atau ketika ingin membeli air mineral, alih-alih mengucapkan air mineral, kita malah mengucapkan Aqua, yang sebenarnya merupakan sebuah merek. Hal tersebut menandakan bahwa kedua produk tersebut sudah terpatri dan terekam dengan sangat baik di benak dan hati konsumen. Hal tersebutlah yang dinamakan dengan brand awareness, di mana konsumen dapat mengenali sebuah merk dengan sangat baik melalui logo, tagline, slogan, design, dan hal lainnya yang termasuk di dalam cakupan branding. Sebagai pemilik bisnis, kita tentu ingin konsumen terus membeli produk ataupun jasa yang kita tawarkan dan dapat dengan mudah mengenalinya. 2. Menjadi Pembeda Dibanding Pesaing Tak dipungkiri, persaingan di dalam bisnis sangat ketat. Dengan bantuak teknologi yang semakin canggih, bisnis yang ada pun semakin beragam. Apabila kita menggunakan strategi branding yang tepat, bukan tidak mungkin kalau produk kita nantinya akan menjadi berbeda dan memiliki ciri khas di pasaran. Konsumen pun cenderung akan menyukai produk yang dikemas atau di-branding secara unik dan tidak menutup kemungkinan akan melakukan re-purchase. Harus kalian perhatikan, untuk terus berinovasi dan menjaga kualitas agar konsumen juga dapat percaya dengan produk yang yang kita tawarkan. 3. Meningkatkan Penjualan Produk/Jasa Branding yang tepat pada akhirnya akan mampu meningkatkan sales dari bisnis. Konsumen yang tertarik dengan konsep, logo, design, pesan, serta hal lain yang ada di produk kita, tentu akan menunjukkan loyalitasnya. Selain merasakan benefit-nya dan sebagai solusi atas pemecahan masalah, tentu melakukan re-purchase bukanlah suatu masalah, justru menjadi hal yang menyenangkan. Tentunya hal itu pun akan meningkatkan penjualan kita. Oleh karena itu anda harus melakukan branding untuk meningkatkan omset perusahaan secara cepat dan overbought. 4. Menyampaikan Pesan yang Efektif Setiap bisnis yang dirintis, tentu ada pesan maupun nilai-nilai yang diusung dan ingin disampaikan kepada para konsumen. Dengan melakukan branding yang baik, pesan tersebut dapat didefinisikan dan tersampaikan dengan baik pula kepada para konsumen. Oleh karena itu, tentukan pesan apa yang ingin disampaikan melalui produk yang kita jual, kemudian lakukan komunikasi melalui branding sehingga konsumen dapat merasakan dan mengetahui hal tersebut saat menggunakan produk atau jasa yang kita tawarkan. Salah satu caranya ialah dengan membuat tagline ataupun slogan semenarik mungkin baik di iklan untuk pemasaran ataupun selipkan secara langsung di produk yang kita jual.
10 Benefits Of Marketing Automation
The era of digitalisation has not only made cut-throat competition in the market but also has invented a lot of methods to get ahead in the rat race. Marketing automation tells us the perfect way of how a shield and booster works and makes us learn a lot about how to provide your business with an escalation in order to gain higher ROI’s. So, when we are talking about marketing automation, it is our duty to ensure that it has the following benefits that will help you to raise your business: 1. Productivity- Increases productivity as marketing department personnel are able to put increased focus on tasks that require more stringent manual monitoring. 2. Increase in revenue- Perfect and proper use of marketing automation will eventually increase revenue rates of your brand. 3. Provide customer profiles- This tool gives a brief idea of your client to know him/her better and hence increases the interaction, resulting in an easy reach in future. 4. Saves your time- Marketing automation is totally reliable as it automates the regular marketing tasks and makes your system more efficient. 5. Daily progress reports- Data and stats are prepared automatically so as to provide details of work that needed to be finished in a given span of time. 6. Smart investing- A brilliant strategy is always needed so that more work can be done with less investment. 7. Clear vision- Marketing automation insists you be on track in order to reach your goals. 8. Helps in building relationships and collaborations- Well a business can be run alone but it cannot spread without building relationships and collaborations and this automated tool keep you reminding the same. 9. Fair tracking and monitoring- Marketing automation tools holds a record of all the running resources and manages them to attain top-notch results. 10. Provide more innovative ideas to work with- Whenever you are out of ideas and still there is a light in you then, automated tool embraces it by giving you a lot of ideas that are totally out of the box. Aiozium marketing ally allows you to automate your tasks for various events in the system based on the conditions and actions you provide.
5 Ways To Control Your Spending
Hello, my name is Tess, and I am a shopaholic. ...This is the part where you say, "Hi Tess." Anyway, I've learned, over the past few months, that controlling your spending can be extremely simple. I've saved a few thousand dollars, and I will tell you how! 1. Budget by week. What I've been doing is taking out around 250 to 350 dollars per week. This way I have a finite amount of money to spend. Keeping track of your expenses by week will enable you to keep a tight hold on your 2. Use Cash Using cash will enable you to see the money leaving your hand. This will encourage you to spend less. It's just a fact of life. If I can see the money going...I won't want to spend it. 3. Leave your Debit card at home. This way you're not tempted to take out more money, or overpay for things. If you have unlimited funds on you at all times, you're not going to want to save, at least, that's what I always thought. Be hard on yourself, and hold yourself accountable for each penny. 4. Make lists NEVER go to the grocery store without a list, this will help you stick to your guns and not end up buying unnecessary stuff. It's liberating to make sure that you can help yourself accountable. It's all about responsibility here! 5. Tell yourself every day what saving can do, buy or set up for you. You are the master of your financial destiny, if you want to be able to say that you're responsible, you've got to take ownership of your money. I guess, me starting to save was a decision of necessity. When you start your life, all of the financial crippling starts to become real. Student loans, rent, car payments and more. You will save when you have to. Better to start now! So there you go! Get out there and make your fortune :)
9 Ways To Survive Being Broke
It's not easy to make money and keep it, and in your early twenties, when you're working for lower salaries and paying off college debts...net worth can be non-existent. Have no fear, because there are a few ways you can survive being broke, and even have a little fun too. 1. Get a mobile banking app Okay, this may seem like a nightmare, but always knowing how much money you have will come in handy It'll save you those inevitable, embarrassing "I'm sorry your card was declined" conversations, and it'll make you more aware of your current money situation. 2. Calculate how much you can spend per/day to stay above water. For instance: If I have 400 dollars in my bank account (after transportation, utilities, rent etc...) for living expenses to last three weeks, divide 400 by 14 to get 19.4, which means, by averaging things out you have around 20 dollars/day to spend before you run out of money. It's bringing consciousness to your spending, and can help when things get really tight. 3. When at the grocery store, never buy name brand anything. This is an extreme tactic, but it will cut your grocery bill by at least 20 dollars, just because you're going generic. Things like peanut butter, bread and juice can be spared. If you can't tell the difference, why not save the money? You can splurge for things you really love, but if you can ditch the name brand stuff, your wallet will thank you. 4. Challenge yourself to not to spend money at all. I did this for a while in college and it ended up saving me a lot! When things got tight, I'd give myself a little tally mark in my agenda for every day I didn't spend any money. It helps with progress and gives you a physical track to follow your habits. If you haven't guessed, lots of these tips are just based on consciousness of how much money you actually have. 5. Know when things are priced at their lowest, and NEVER pay full price for anything. You can google what stores put what things on sale, and when. So when you plan a big shopping trip where you have to buy an entire wardrobe for like...200 dollars, check out where you are going, and when the big sales are. If you get suckered into paying full price for something while you're feeling a little more wealthy, you'll pay for it later if you're broke, so always be conscious of if a purchase is realistically in your budget. 6. Avoid credit cards like the plague. If you're broke, applying for a credit card will be tempting, I'm sure you're like "Oh! They gave me a 500 dollar limit? I'll just make my purchases with that, and worry about it later." Don't. You'll end up paying 3 times as much because you'll run them up and never pay them. If you're broke, you don't have enough money to deal with fees and hassles, so just save yoruself the trouble and tough it out. 7. Evaluate what you really need, and what you can live without. Do you really need Starbucks today? Do you really need that candy bar? We make innocuous purchases that end up seeming pretty useless after we're left without enough money to live off of. If we calculate one 5 dollar cup of coffee per every work day (or god for bid two), we end up spending 25 dollars / week ON COFFEE ALONE. That's a lot! So just by putting things into perspective, you can really start to save yourself money, and also survive! 8. Happy Hour Only Buying drinks adds up. You can spend 50 or more in one sitting without realizing it. In order to avoid this, hit up a happy hour, where things are half priced. If that's not in the works, then you definitely need to buy your own alcohol, and drink at home before going out. Or...stop drinking and just save the money. It's not as fun, but being broke never is! 9. Long term: figure out what your money habits are, where you fail at saving, and put better choices in motion to conserve for the future! We don't always keep track of our money, spend it wisely or have the jobs to support the lifestyles we want, but with a little consciousness, some faith and some discipline we can put the steps into place to get better at the money thing! Also, remember, money isn't everything. You can have fun for free doing lots of things, so look up free events in your city and have a ball. Keeping it together is all about perspective.
"Don't Worry About Money While Traveling" Is Terrible Advice
Travelers and stuck at home Wanderlusters alike have all heard this phrase, "Don't worry about the money, its about the experience." Well, I am here to tell you that that advice is kind of bullshit. Don't get me wrong, traveling is worth dropping the money, and trust me you will drop money. But taking the spending cost out of the equation will not only leave you completely broke with no hopes for a future trip, but it will also ensure that you will not get the full experience of your travels! Traveling costs money. You have to pay for flights, hostels, food, transportation, tours, city passes, clubs, drinks and every other activity you feel the need to buy or experience aka hang gliding in the swiss alps. And while this is all 100% doable, (people do it all the time), smart travelers are aware of the minimum amount they need to spend, and then factor in more money on top of that for the issues that are bound to arise during the trip. This way they know exactly how much to save and ways to budget money before getting on that flight. Having a set amount of money that you plan on spending means you can figure out just how long your trip can be without having to struggle to pay for simple things like getting on a train or buying a round with your new friends that you met at the hostel. Because trust me you don't want to spend your whole trip worrying if you can spare the 4 euro to buy a drink for your roommate. Heres what will happen if you take this terrible advice: You will run out of money. I have heard of some peoples trips being cut short, or they had to move to crappy but cheaper hostels, or they couldn't even do stuff like the Heineken Experience because they couldn't pay to get in! Yes there are free walking tours and you can explore yourself for free, but seeing only the outside and not paying the money to explore further is a half hearted attempt at traveling. Actually, this means you are wasting all this money to experience only the first layer of the countries experience. The best thing you can do is be honest with the amount you believe you are going to spend and try to stick to it. Pay attention to the money, because you need to it fully experience traveling. But then again, don't let the money control your trip because you will figure out some creative ways to save what you have! So yes, you will be spending a decent chunk of change....but its worth it as long as you're smart about it
Vay Tiền Hoàng Vinh
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B2B Sellers - Please Prioritize The Quality Of Your Interactions Over Price
B2B sellers that have little knowledge of the product or service they are promoting have to read directly from a brochure. These poor presentation skills often result in their solution not being chosen, regardless of how good it is, because they do not fully understand what they are selling and struggle to answer simple questions. Resonate surveyed over 100 B2B buyers daily for a 12-month period to have them explain a buying decision they made. The results gave significant insight into B2B buying committees, revealing that a staggering 80% of B2B buyers get frustrated with salespeople who cannot answer their questions. They also highlight the importance of these interactions seeing as this is what determines which strategic partner they select, more so than features or cost. We often assume that the lowest price attracts buyers. Meanwhile, this is merely a negotiating tactic to secure a good deal. Not many B2B buyers say they selected the most economical cost solution; it is all about how you interact and form a rapport with buyers. The deals your company wins, regardless of the price, are usually because a salesperson has a good relationship with that account. If salespeople form a purpose for buyers, such as being useful and helping them make their decisions simpler, they can quickly achieve this distinction. Knowing how to be useful to buyers is vital. However, very few executives talk about their problems, goals, and expectations during a sales call, so buyers must consistently examine their networks for guidance. Recommendations are an excellent source of information and advice. If a buyer were to phone a company that they are interested in but did not know a lot about, then someone could easily persuade them to buy a product or service. Without adequate information to fully understand what they are purchasing; buyers do not know if they are getting a good deal. If you want to help buyers make the right decision, as a B2B seller, you must have the confidence to talk to them openly and tell the truth, similar to how their peers would talk to them. Being a good listener is not enough anymore. Generally, B2B buyers are skeptical of seller claims; therefore, you cannot waste their time by only talking about the benefits of a product or service. As a sales leader, you have to drive customer value through the creation of information that you design accordingly to assist your customers in their buying journey. To accomplish this, be honest and gain the buyer’s trust by identifying possible problems your buyer may encounter. Then state how your company plans to avoid or overcome these issues. Open communication, such as this builds confidence and rapport. Salespeople need to have extensive knowledge of the expectation’s buyers have for their purchases. They must do their research and know what buyer’s peers are saying about their experiences with specific purchase types. B2B sellers can then adequately prepare with the buyer persona information, and successfully address any questions that buyers may have about their solutions. B2B sellers can position themselves as experts in their field as long as they have enough insight into buyer personas. They can then successfully and efficiently: 1) Know which business issues trigger this type of investment in other peer organizations 2) Know what the buyer’s peers are saying about the outcomes of making this investment 3) Know how their peers are evaluating other competing solutions 4) Know what answers to provide so that peer organizations can trust and have confidence in their choice 5) Know the critical buying influencers that affect the choice of providers, and how the final decision is affected by the economic buyer The majority of buyers believe that your company, in addition to your competitors, have useful solutions that solve their current problems. However, buying from you or your competitors is a decision swayed by the quality of your relationships. Investing in customer relationships is a solid strategic choice. To be a successful salesperson, you have to have the ability to communicate effectively with buyers, knowing what they want, being honest with them, and not just saying what they want to hear.
Why Is Business Process Outsourcing a Good Solution for Business?
Business processes outsourcing can become a serious competitive advantage today. It allows you to reduce costs, gain access to highly qualified personnel and advanced technologies, and focus on the company's core business processes. So what is a BPO company? Why do we need BPO? What Is BPO? What is business process outsourcing? It is a type of outsourcing, where non-core business processes of one organization are transferred to another company. The key difference between outsourcing tasks and BPO is the lack of set indicators such as time or budget. It means that when you are involved in outsourcing tasks, you allocate time and set a particular budget for its accomplishment. With BPO, you may not have time constraints and a fixed budget because you transfer not just individual tasks, but a whole functional area within the business. Despite the quite clear definition of BPO as the transfer of any processing activity to outsourcing, this term corresponds to narrower areas of outsourcing. For example, the company wants to outsource industrial production which is the fact that this type can be distinguished as a separate form of production, or simply out, industrial outsourcing. Most often than not, the BPO refers to the outsourcing of high-level processes, which require more knowledge and experience from workers. Usually, such processes encompass personnel, accounting, marketing, logistics, financial management, or legal support of organizations. What happens to market functions when outsourcing? Outsourcing as a form of business has a dual impact on market relations. On the one hand, outsourcing transfers the former internal processes that were not included in the system of commodity relations within the company into the market. On the other hand, outsourcing undermines market relations. In outsourcing, the price of a service is determined before the start of its provision and for a long period. In addition, with simple buying and selling, market transactions are free of charge, and with outsourcing, a contract must be entered into, hence there are contract costs. Thus, outsourcing is a symbiosis of the market and non-market relations. Outsourcing as a business model involves the conclusion of long-term contracts, during which the economy manages to go through several cycles, and accordingly the business priorities of the customer's management change (for example, reducing the cost of increasing productivity). BPO Advantages The advantages of using BPO can be equal to the advantages of outsourcing specific tasks. Obviously, the main goal is to reduce costs which is the same for both forms of outsourcing. Basically, it is achieved by means of the contractor who is more experienced in business processes or tasks being transferred. However, unlike outsourcing of tasks, the cost savings are more significant in the case of BPO. Moreover, it is achieved in the long term and with more serious initial preparation. Besides, cost reduction can be not the main incentive to use BPO. The desire to make controllable and predictable expenses can serve as the main reason to apply to BPO. Obviously, predictability of costs is achieved through clear financial terms set out in the contract and service level agreement (SLA). Business Process Outsourcing Models Business process outsourcing is the conclusion of a contract with a third party organization to transfer under its responsibility for the implementation of the business process in question. Business process outsourcing is not new. Enterprises of various sizes and various forms of ownership acquire standard discrete processes from external suppliers: accounting, preparation of tax reports, factoring operations, etc. Such models make it possible to reduce costs. Today, this is not enough, and therefore business process outsourcing is developing towards organizing a new business process model based on strategic partnership between an enterprise and an external organization. There are three main models of outsourcing: ● Traditional outsourcing. The enterprise transfers its supporting processes to the responsibility of service providers in order to reduce costs and focus on the implementation of the main business processes. ● Joint outsourcing. Enterprise partners with a service provider to improve their business processes to reduce costs and increase the flexibility of the management system. ● Outsourcing with elements of the reorganization of the network of business processes. The company joins forces with partners to achieve sustainable improving the performance of the enterprise. When considering business process outsourcing, four classes of tasks arise: ● selection of processes for outsourcing; ● choice of outsourcing model; ● choosing a service provider; ● organization of the process of transition from a traditional model of work to a model using outsourcing. According to experts, 42% of enterprises outsource IT services, 31% ⏤ personnel training, 22% ⏤ supplies, 20% ⏤ personnel accounting, 18% ⏤ accounting and finance, retaining the function of monitoring the results. What are BPO services for business? There are several classic examples of business process outsourcing for large enterprises: ● Outsourcing of HR processes ⏤ delegation of the functions of personnel selection (including outstaffing and personnel leasing), payroll accounting, tax reporting; ● Outsourcing of call centers, outsourcing of processes in the field of customer relations ⏤ the processing of telephone calls is transferred, etc.; ● Outsourcing of accounting processes ⏤ delegation of authority for calculating wages, issuing primary documents to counterparties, executing bank payments, etc.; ● Outsourcing of IT processes ⏤ transferring production functions, writing program code, etc. to an outsourcer. A kind of outsourcing of IT processes is the outsourcing of IT systems placement, in which the outsourcer provides the customer with equipment for placing information systems, ensures its installation, updating, and support. Moreover, outsourcing in the IT-sphere often means finding professional engineers who are skilled in 3D modeling, printing, etc. And most often, these engineers are found on international marketplaces. For example, you can easily find outsourcing 3D modeling services at Engre website as well as professional 3D designers who are able to solve any problem. Thus, business process outsourcing is developing along the path of transferring the supporting (auxiliary) processes for external execution, while preference is given not to single processes and the network of business processes of the enterprise. Small businesses have been using the traditional outsourcing model for a long time. However, to form the competitive advantages of the enterprise, it is necessary to apply other models of business process outsourcing (for example, with the reorganization of all enterprise processes), and consider the issues of outsourcing auxiliary business processes.
Why Automation is Vital to Any Marketing Strategy
At the highest level, “Marketing Automation” is an umbrella term for any solution, platform, or device that “allows companies to automate, streamline, and measure marketing tasks and workflows, so they can improve operational performance and grow revenue faster.” This includes anything from email automation to demand generation to revenue attribution. It is a relatively modern market but, as seen above, it’s destined to become a staple of every marketing team’s plan before we know it. If your team hasn’t yet utilised a marketing automation platform, here are five reasons why it’s an investment worth performing today. 1. Time Savings Everyone who grew up wanting to be a marketer did so because it was the sweet-spot within business and art. By leveraging devices that facilitate the “busy work” from our days, employees remain engaged and focused on what they do best—build innovative content and strategies that propel companies beyond what they once thought possible. Possibly the summit of technological improvement lies at the heart of marketing automation resolutions: what once took days, now takes hours, and what once took hours, now takes minutes. The technological explosion of the last two decades happened in less time needed for menial, redundant tasks, leaving more chance for marketers to do what they signed their offer letters for creative, strategic problem-solving. Few have served more than today’s marketer. Simply put, their lives have been recovered and dramatically gained through freed-up time. 2. More Effective Spend If marketing automation saves time and “time is money,” simple logic suggests that your marketing budget will be less tied up in labour costs and easy to be invested in the finding decisions that will take your business to the next level. Automation of marketing tasks liberates your mind and valuable budget to better work (or lead) your organisation and put your money where it’s most needed, whether that be a larger ad spend to distribute your message, premiums on elite talent, or hundreds of other possible options. The bottom line: marketing automation solutions all but guarantee a positive ROI when efficiently performed.. 3. Scalability As your initial marketing efforts begin to find their groove, a great difficulty begins: your modern marketing stack—whether that be an entry-level CRM—will no longer cut it. If your business is lucky enough to be developing at that kind of speed, you have two objectives: Dance a celebratory jig. Invest in effective marketing automation solutions that can improve both your short and long-term growth. 4. Strengthened Sales and Marketing Partnership The type of “frienemies”: sales hounds marketing for more leads, while marketing scolds sales for spending the leads they worked hard to achieve. Allow me to offer the olive branch that has increased modern businesses for decades: marketing automation makes the quick task of strengthening the relationship between these two teams. The “Law of Large Numbers” suggests that the more chances marketing can reach, the more pipeline they create, providing sales more opportunities to close. CMOS are happy with their team’s improved productivity and cost reductions, but CEOs and board members will revel in the influx of closed deals, all thanks to the strength of the right marketing automation solution. It’s a win-win-win between, marketing, sales, and leadership. 5. Concrete Measures of Success The best marketing automation solutions will surely have some way of reporting on each campaign’s performance, which is important in today’s data-driven world. Beyond that though, the elite marketing automation solutions can even determine future campaign performance based on historical data, utilising machine learning and AI. We all know the value of knowing which marketing initiatives work and which don’t, and nothing provides a clearer picture than a marketing automation solution with powerful revenue attribution skills. https://wwwaioziumcom/