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Should Negative Keywords Be Broad Match?

Negative keywords are used when you want to exclude certain search terms from triggering your ads. This allows you to put all of your time, attention, and ad budget on the keywords that matter to both you and your customers.

In other words, your negative keywords are used to narrow your targeting and zero in on the keywords that generate tangible results and positive ROI for your business. It’s about filtering out what is irrelevant to customers and unrelated to your business and focusing on the keywords that are actually important.

This discussion will look specifically at negative keywords and how match types affect your search term exclusions. Should negative keywords be broad match? Let’s find out!

The Importance Of Negative Keywords


Having a highly targeted and effective campaign isn’t just about the keywords you’ve selected in your campaigns. It’s also about choosing what not to target. That’s where negative keywords come into play.

Most PPC marketers start with a very long and expansive list of keywords. And, unless you’re using exact match types, these keywords will trigger for a lot of different searches that Google decides are related.

Google is pretty good at understanding what searches are related to your keywords, but the algorithm isn’t always perfect.

A great example that Google uses to demonstrate the importance of your negative keywords is an optometrist that wants to sell eyeglasses. They target a number of keywords related to glasses and eyewear. But, when they start their campaigns, they notice their ads appearing in front of a lot of irrelevant searches for wine glasses, drinking glasses, etc.

This isn’t good! When someone clicks the optometrist’s ad after searching for wine glasses, they are going to quickly realize that they are in the wrong place and return to the search engine. This will hurt campaign performance and waste the optometrist’s ad spend.

Another common use of negative keywords is to remove brands or products that your business doesn’t offer. People searching for these items have intent to shop for that brand or that particular item. If you don’t have it, you might as well be trying to sell eyeglasses to someone shopping for wine glasses.

Types Of Negative Keywords


There are several different types of negative keywords available. Each type of keyword has its own match type. You should be used to match types with your positive keywords. That said, when you apply match types to your negative keywords, they work counterintuitively to what you’re used to with your targeted keywords.

Here are some definitions and examples to help you understand.

Negative Broad Match

With your target keywords, broad match is the least restrictive. Your ads will show up for any and all searches that are closely related to your keywords. That’s not the case when a broad match is applied to negative keywords.

Negative broad match means that your ads won’t show if a search contains all of the negative keyword terms, even if the words are ordered differently.

For example, if your negative broad match keyword is a gardening shovel, then your ad will still show for searches like:

● Gardening tools
● Metal shovel
● Shovel handle

Your ads will not appear for searches like:

● Gardening shovel
● Shovel gardening
● Metal gardening shovel

Negative Phrase Match

With the negative phrase match type, ads won’t show if the exact keywords are present in the same order. The ad will still appear if additional letters are added to the word.

Using the same “gardening shovel” keyword, phrase match would cause your ads to still appear in front of searches for:

● Gardening shovels
● Metal shovel for gardening
● Shovel gardening

Your ads will not appear for searches such as:

● Gardening shovel
● Metal gardening shovel
● Fixing a gardening shovel

Negative Exact Match

If you apply the exact match type to your negative keywords, then you are telling Google that you only want to exclude this specific search from displaying your ads.

Here’s what this looks like for the [gardening shovel]. Your ads will still appear for searches like:

● Metal gardening shovel
● Gardening shovels
● Shovels gardening
● Shovel for gardening
● Gardening shovel for cheap

With the negative exact match, you only block the exact keyword you’ve entered, as it is written. In this case, your, ads will only not show for:

● Gardening shovel

Revisiting Should Your Negative Keywords Be Broad Match?

Let’s go back to the titled question: should negative keywords be broad match? Absolutely! While broad match for your positive, targeted keywords can cause your ads to appear for a lot of irrelevant search terms, it is a very effective match type when applied to negative keywords.

As the examples demonstrated, broad match negative keywords are the most restrictive and that’s typically what you want when excluding a word from your targeting. If you rely on only exact match negative keywords, then you need to manually enter every single keyword and variation that you want to exclude. That’s exhausting!

Negative broad match keywords, on the other hand, ensure that none of these words cause your ads to appear. This is often the better route because it is faster and casts a wider net. You don’t want to just stop your ads from appearing when someone enters “gardening shovel” into the search bar. Instead, you want to stop any searches related to gardening shovels from triggering your ads.

Broad match for negative keywords is also very valuable when trying to exclude certain brands and products. For example, if you’re selling running shoes, but you don’t carry Nike products, then you can simply add “Nike” to your negative keyword list and your ads will stop appearing for any searches that include the brand name. It saves you a lot of time and headaches!

Conclusions


Negative keywords are a very important part of PPC marketing. It’s worth saying again: keyword planning and research are half about targeting the right words and half about untargeting the wrong ones.

When it comes to applying a match type to your negative keywords, the broad match is often the best because it ensures that your ads don’t appear in front of a wider range of irrelevant searches. In this respect, broad match works opposite from what you’re used to with your targeted keywords!

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Creative BioMart Provides a Complete Set of Protein Engineering Services
Creative BioMart, a leading supplier in the life science community, provides a complete set of services to enable protein engineering for various applications supported by multiple technologies. Up to now, thousands of researchers have benefited from those services in improving or generating proteins with new and desired functions. The main purpose of protein engineering is to identify specific changes in the amino acid sequence and to alter this sequence for desired functional properties. Generally, two approaches have emerged in protein engineering: i) computational simulation based on modern computer technology, called rational design; and ii) experimental/molecular methods based on natural evolutionary themes, called directed evolution. Scientists at Creative BioMart have developed both methods to provide a reliable path of protein engineering from a starting point of gene information to final optimized proteins. According to the information on Creative BioMart’s official website, Creative BioMart protein engineering platforms include: Directed evolution Phage display platform E. coli display platform Yeast display platform Special cell-based display platform Cell-free display platform Rational design Sequence-based design Structure-based design De novo design Library construction Random mutagenesis Site directed mutagenesis DNA recombination “The protein engineering field is expanding rapidly for the last two decades in both the industrial and health care sectors. With years of experience and advanced technologies, we have been an expert known to the research community. We can also provide custom services according to your specific needs.” Commented Linna, the chief marketing staff at Creative BioMart. To get more detailed information about the protein engineering services offered by Creative BioMart, you can visit https://www.creativebiomart.net/protein-engineering-services.htm. About Creative BioMart Starting from a small supplier of proteins and enzymes for academic institutes and biotech companies, Creative BioMart has always been focusing on developing high quality protein products and efficient protein manufacturing techniques. Over the past decade, our products and services are proved to have served our customers well and our brand has become one of the most trustworthy in the market.
How To Recover Google Account Without Phone Number?
Steps of Google account recovery without phone number To access the services offered by Google, and various other third-party applications also, you might require a Google account. And if you are unable to access the account, it might be a problematic situation. If your access to Google account is denied, you have to recover the account. If you want to regain access to your account, you can use any of the recovery options, provided by Google. To recover Google account without phone number, you can proceed as follows: 1. Open the web browser and navigate to the Google account recovery page. 2. You need to provide the username for your Google account and click Next. 3. When the password page prompts, click the link of the Forgotten password. 4. After this, you will have the recovery options and you have to choose one. 5. You will be asked to enter any old password, which you remember for this Google account. 6. The next option is to select the date when you created this account. 7. After that, as you don't have access to the phone, you need to skip this option. 8. Then comes the alternate email address linked with the account. 9. In case of email, you will receive a security code on the alternate email. 10. When you enter the code, you will be verified, and there will be an option to create a new password. 11. This new password is then used to access your Google account successfully. For any further assistance, you can get in touch with the Google support team.
10 Insanely Effectual B2B Marketing Automation Campaigns
Marketing Automation is a hot subject in various B2B SMEs (Subject Matter Expert) at current. With business directors looking for new ways to boost output, automated marketing is one of the best opportunities to consider. But how can Marketing Automation work for your company? Here are 10 prosperous B2B marketing campaigns. Automation for Lead Nurturing 1. Welcome Workflow A welcome workflow marketing automation continuity is a no-brainer for every business that needs to introduce new connections to the business. The key here is to introduce people to your benefits and clarify what you’re about, rather than trying to force a sale down their throat. If you try to sell your services straight away, people will more than probably switch off. This is your opportunity to sell people on who you are and why they should pick your services over a competitors’ from a profits point of view. 2. New Service Launches This can make absolute sense for any business starting a new product or service, or also just repackaging an old one. The most reasonable thing to do here is enrolled people into an email chain who have shown an interest in a similar service already, as well as enrolling current buyers who have bought something that acts as a cross-sell to the new product. 3. Website Behaviour Website Behaviour sequences are a fabulous idea for any business looking to engage buyers they already have information for who are revisiting the site time and time over. We touched on this above, but you can definitely have targeted messages go to the customer based on pages they’ve viewed and topics you can imagine they’re interested in. Aiozium makes this possible through Cookie tracking; whenever new and current contacts revisit your site, Aiozium keeps a record of each page they view in the process. 4. Re-engagement Re-engagement email chain can be used to grasp the attention of contacts who haven’t opened an email for an extensive period and have performed pretty cold. You can have a little bit of play with these campaigns, too. I’ve seen businesses use subject lines like “*Knock knock* anybody at home?” before. This kind of marketing automation campaign isn’t just about re-engaging your contacts though, it’s also about cleansing your data; if people don’t reply to this campaign, we’d suggest you take them out of your list and stop spending time and money on them. 5. Segmentation Another excellent marketing automation campaign that can be work is a segmentation campaign. Segmenting your audience makes it simple to send them content you know is related to them. The intelligent thing about doing this by a campaign is that you can have the audience do a lot of the legwork for you. Automation for Deal Closing 6. Success Stories One of my beloved things about the Aiozium is the Sales dashboard, which lets you drag and drop deals to keep on the head of where the buyer is in the pipeline. The really intelligent thing about it though is you can use the various deal stage as a trigger for B2B campaigns to go run. 7. Relevant Content For leads who are already interested in specific products or services of yours, it’s completely worth automating the send of related content to further educate them and narrow down the information they get from you. Blocking all other emails and concentrating only on the products you know they’re interested in is a numerous way to move them down the funnel and qualify just how interested they are; if they open loads of emails on a particular subject after showing initial interest, you know they’re a pretty hot lead. Automation for Customer Support 8. Welcome and Next Steps Marketing automation works way beyond just lead generation and bringing new buyers in. B2B marketing automation campaigns are also a great way of welcoming new customers. As soon as someone becomes a buyer, you could have an email go out from the related account manager, letting them know the next stage included in their buying process or even asking them to send over meeting times. However your company is set up and works, this is an excellent way to kill two birds with one stone, saving time and making the onboarding process correct and personal. 9. Cross and Up-selling Campaigns Similar to the modern service launch campaign, marketing automation can be utilised to cross and up-sell products to a customer who has already made other purchases. The important thing to remember about here is timing. For smaller cross and up-sells then, be sure to trigger emails and connections to get sent throughout the decision-making process and also offer them as part of a package with your other services. For bigger sales, however, have the connections triggered to go out after a definite period, normally a few months or so. 10. Feedback Surveys and Review Requests Automating studies and customer review requests are an excellent way to try and make some free customer analysis or updating your rating on key review sites. https://wwwaioziumcom/
Hãng sơn nước nào tốt nhất trên thị trường việt nam
Có đến hàng 100 hãng sơn trên thị trường hiện nay, vì vậy mà lựa chọn ra hãng sơn nào tốt nhất quả là câu hỏi hóc búa. Chúng ta thường chỉ quan tâm đến các hãng sơn hàng đầu như sơn Dulux, sơn  Nippon, sơn Kova… Nhưng thực tế vẫn còn nhiều hơn ba hãng sản xuất sơn này có chất lượng và giá cả hợp lý để các bạn an tâm mà lựa chọn. Danh sách dưới đây cũng chính là đáp án cho câu hỏi hãng sơn nào tốt nhất trên thị trường hiện nay. Hãng sản xuất sơn Jotun Đây là một đáp án cho câu hỏi hãng sơn nào tốt nhất. Sơn Jotun đa dạng hơn về cả loại sơn dành cho ngôi nhà của bạn cả về nội ngoại thất. Hãng mang đến những sản phẩm có giá cả hợp lý, cùng với khả năng chống nấm mốc hiệu quả, đặc biệt là không chứa APEO cùng với các chất độc hại như thủy ngân hay là chì. Jotun không cung cấp hộp sơn dung tích lớn do nếu như bạn cần sơn diện tích lớn mức thì quy ra sản phẩm giá khá cao khi so sánh với hãng có hộp sơn dung tích lớn hơn. Tuy nhiên không vì vậy mà khiến cho người dùng bỏ qua việc dùng Jotun, vì với chất lượng tuyệt vời của nó, hãng vẫn chiếm được cảm tình của khách hàng. ==> Tham khảo các chủ đề liên quan: + Bảng màu sắc đa dạng của Jotun + Bảng giá sơn jotun cập nhất tháng 3/2020 + Nhà phân phối sơn jotun cấp 1 tại HCM Hãng sản xuất sơn Nippon Sơn Nippon hiện nay chắc hẳn rất quen thuộc vớ nhều người. Thương hiệu nổi tiếng vì rất bền màu, mức giá rẻ hơn so với các hãng khác. Ngoài ra, có độ bám dính rất tốt, sơn rất dễ chùi rửa mà không gây tổn hại cho lớp sơn tường. Bạn hoàn toàn có thể sử dụng được trên nhiều bề mặt khác nhau. Nippon đang trở thành dòng sơn tốt nhất trên thị trường Việt Nam hiện nay được người dùng yêu thích lựa chọn nhiều. Hãng sản xuất sơn Kova Trong số hãng sơn nào tốt nhất, đây có lẽ là cái tên khá quen thuộc đối với người dùng. Với độ bám dính tương đối tốt, khả năng chịu được ma sát, cũng như chống bám bụi ấn tượng giúp rửa trôi một cách dễ dàng các vết bẩn, luôn giữ cho bề mặt sơn luôn sạch và bóng. Đặc biệt thích hợp với khí hậu nhiệt đới như ở Việt Nam nên dòng sơn ngày càng được ưa chuộng hơn. Khi thi công, sơn đều, ít hao, có độ sắc nét tốt, bóng mịn, chỉ số phản quang cao, giúp cho quá trình thi công dễ dàng hơn. Đặc biệt là khả năng chống thấm tuyệt vời của Kova đã được kiểm chứng và chiếm được lòng tin của người dùng. Hãng sản xuất sơn Dulux Sơn Dulux chính là cây đại thụ trên thị trường sơn, vì thế khi nhắc đến hãng sơn nào tốt nhất thì tất nhiên không thể thiếu cái tên này trong danh sách. Nó có độ bám dính tốt và khả năng lau chùi hiệu quả, nhiều dòng sơn của hãng còn có khả năng chống ẩm mốc nhờ chất kháng kiềm. Bảng màu sơn rất đa dạng nên các bạn dễ dàng lựa chọn tông màu mình thích cho công trình. Dulux vẫn đang khẳng mình trên thị trường sơn Việt Nam, được rất nhiều ngườ tin dùng trở thành hãng sơn số 1 hiện nay. Mọi thông tin chi tiết xin liên hệ: Đại Lý Sơn Jotun Chính Hãng Tại Kinh Dương Vương – Quận Bình Tân Sơn Thiên Hồng Ân Chiết Khấu Cao Từ 35% – 50%  Add: 196 Kinh Dương Vương, Phường An Lạc A, Bình Tân, Hồ Chí Minh Hotline: 0917.121.002 Mr.Thế Website: https://sonthienhongan.com/
B2B Sellers - Please Prioritize The Quality Of Your Interactions Over Price
B2B sellers that have little knowledge of the product or service they are promoting have to read directly from a brochure. These poor presentation skills often result in their solution not being chosen, regardless of how good it is, because they do not fully understand what they are selling and struggle to answer simple questions. Resonate surveyed over 100 B2B buyers daily for a 12-month period to have them explain a buying decision they made. The results gave significant insight into B2B buying committees, revealing that a staggering 80% of B2B buyers get frustrated with salespeople who cannot answer their questions. They also highlight the importance of these interactions seeing as this is what determines which strategic partner they select, more so than features or cost. We often assume that the lowest price attracts buyers. Meanwhile, this is merely a negotiating tactic to secure a good deal. Not many B2B buyers say they selected the most economical cost solution; it is all about how you interact and form a rapport with buyers. The deals your company wins, regardless of the price, are usually because a salesperson has a good relationship with that account. If salespeople form a purpose for buyers, such as being useful and helping them make their decisions simpler, they can quickly achieve this distinction. Knowing how to be useful to buyers is vital. However, very few executives talk about their problems, goals, and expectations during a sales call, so buyers must consistently examine their networks for guidance. Recommendations are an excellent source of information and advice. If a buyer were to phone a company that they are interested in but did not know a lot about, then someone could easily persuade them to buy a product or service. Without adequate information to fully understand what they are purchasing; buyers do not know if they are getting a good deal. If you want to help buyers make the right decision, as a B2B seller, you must have the confidence to talk to them openly and tell the truth, similar to how their peers would talk to them. Being a good listener is not enough anymore. Generally, B2B buyers are skeptical of seller claims; therefore, you cannot waste their time by only talking about the benefits of a product or service. As a sales leader, you have to drive customer value through the creation of information that you design accordingly to assist your customers in their buying journey. To accomplish this, be honest and gain the buyer’s trust by identifying possible problems your buyer may encounter. Then state how your company plans to avoid or overcome these issues. Open communication, such as this builds confidence and rapport. Salespeople need to have extensive knowledge of the expectation’s buyers have for their purchases. They must do their research and know what buyer’s peers are saying about their experiences with specific purchase types. B2B sellers can then adequately prepare with the buyer persona information, and successfully address any questions that buyers may have about their solutions. B2B sellers can position themselves as experts in their field as long as they have enough insight into buyer personas. They can then successfully and efficiently: 1) Know which business issues trigger this type of investment in other peer organizations 2) Know what the buyer’s peers are saying about the outcomes of making this investment 3) Know how their peers are evaluating other competing solutions 4) Know what answers to provide so that peer organizations can trust and have confidence in their choice 5) Know the critical buying influencers that affect the choice of providers, and how the final decision is affected by the economic buyer The majority of buyers believe that your company, in addition to your competitors, have useful solutions that solve their current problems. However, buying from you or your competitors is a decision swayed by the quality of your relationships. Investing in customer relationships is a solid strategic choice. To be a successful salesperson, you have to have the ability to communicate effectively with buyers, knowing what they want, being honest with them, and not just saying what they want to hear.