Starbucks has yet again pushed the envelope by taking on a new frontier: trains. Switzerland has officially become the first country to get a fully-fledged Starbucks store on rails, located in SBB’s (Swiss Federal Railways) double-decker train car which will be operating from Geneva Airport to St Gallen starting from November 21st.
Depending on length of the trip, consumers people can enjoy the lounge bar, the pastry section or the standing bar. The interior of the moving cafe is colored in well-known shades of coffee: from smooth mocca to soft beige. Particular attention was paid to preserving the authentic Starbucks interior, although heavily adapted to the new spacial conditions of the train.