3 years ago
bana1979
in English · 23,840 Views
likes 23clips 7comments 4
SWISS STARBUCKS RAIL
www.youtube.com
Starbucks has yet again pushed the envelope by taking on a new frontier: trains. Switzerland has officially become the first country to get a fully-fledged Starbucks store on rails, located in SBB’s (Swiss Federal Railways) double-decker train car which will be operating from Geneva Airport to St Gallen starting from November 21st. Depending on length of the trip, consumers people can enjoy the lounge bar, the pastry section or the standing bar. The interior of the moving cafe is colored in well-known shades of coffee: from smooth mocca to soft beige. Particular attention was paid to preserving the authentic Starbucks interior, although heavily adapted to the new spacial conditions of the train.
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4 comments
Starbucks, to me, is one of the most innovative in the coffee business. I do not know why but they always seem to be doing things first, while others just follow their trends! @ganggkk since this is in English, may I suggest publishing it in English? :)
3 years ago·Reply
maybe this will get people to start using trains in the us haha
3 years ago·Reply
As an employee of a certain coffee business (lol) I am really loving this! So cool to see the way products are adapted to new environments like this. and haha, @curtis somehow I think it'll take more than a Starbucks train service to improve ridership on US trains...
3 years ago·Reply
whoa this looks pretty cool!! combining i guess my two favorite things coffee & traveling hahaha :D
3 years ago·Reply