3 years ago
bana1979
in English · 23,839 Views
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SWISS STARBUCKS RAIL
www.youtube.com1DAA50E1-0355-420D-A1AD-2C244287F3DCCreated with sketchtool.
Starbucks has yet again pushed the envelope by taking on a new frontier: trains. Switzerland has officially become the first country to get a fully-fledged Starbucks store on rails, located in SBB’s (Swiss Federal Railways) double-decker train car which will be operating from Geneva Airport to St Gallen starting from November 21st. Depending on length of the trip, consumers people can enjoy the lounge bar, the pastry section or the standing bar. The interior of the moving cafe is colored in well-known shades of coffee: from smooth mocca to soft beige. Particular attention was paid to preserving the authentic Starbucks interior, although heavily adapted to the new spacial conditions of the train.
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4 comments
Starbucks, to me, is one of the most innovative in the coffee business. I do not know why but they always seem to be doing things first, while others just follow their trends! @ganggkk since this is in English, may I suggest publishing it in English? :)
As an employee of a certain coffee business (lol) I am really loving this! So cool to see the way products are adapted to new environments like this. and haha, @curtis somehow I think it'll take more than a Starbucks train service to improve ridership on US trains...
whoa this looks pretty cool!! combining i guess my two favorite things coffee & traveling hahaha :D