Custom packaging is a win/win for your brand. It is a secret weapon and a powerful asset to be successful in the competitive market. No matter you are selling bath bombs or a simple soap, custom boxes always fit your needs. A well-designed solution can go along in the success of the brand. About 70% of the customers admitted that they usually buy a product depending on its outer look. If you sell bath bombs, properly designed Bath Bomb Packaging can be the visible secret weapon to beat the competition.
To use the packaging as your weapon, you need to focus on the following elements.
Make your brand stand out on shelves
Every year thousands of brands failed to make their mark in the industry. The biggest reason for the failure is bad or old box design. Custom boxes with unique designs help you to stand out on the shelves. Including your logo will help to build the brand identity, and choosing the right design elements is also a way to be unique.
Protect your product from the start
We all know that the ultimate goal of the custom boxes is to provide protection. Returns are the biggest fear of the brands, and every business wants to avoid it at all costs. Bath bombs are fragile items, and you need to protect the product from the very start. From the retail shelves to the customer place, the inside content should remain in perfect condition. Protected items mean you have crossed the first step of the success ladder.
Give all information about the product
Customers want to know each and everything about the purchased product. From the product name to the expired date, you should mention all the information on the box. The product name and its benefits are the most important information that customers want. Apart from it, the product content, precaution while usage, and important dates are the other informational elements that you need to include.
Tell your brand story with it
The packaging is the best way to convey your brand values with loyal customers. You can tell your customers how you started from a small place and headed towards the success, or if you support a special cause, you can also mention it on the bath bomb packaging boxes. You can use text, imagery, or other visual elements to communicate the brand story with customers.
Care about the unboxing experience
Unboxing experience matters a lot peculiarly in this age of social media when every other person is posting their purchase experience on their social handles. The unboxing is as crucial for you as it is for the customers. It helps you to win customer's loyalty and repeat purchases.
Design the custom boxes as your secret visible secret weapon is not as difficult as it sounds. Our five tips will help you to design the best bath bomb and Soap Packaging. No matter you are a big or small brand, use the above guide to get started today.