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How Do You Create a Lead Nurturing Campaign?

1. Segment Your Audience
The important initial step is assuring that every person who goes through your campaign is at the same place in the buying process so that they’re all nurtured together accurately. You don’t want to send someone at the start of the buying process content and calls to action that are intended for someone in the middle or end of the purchasing process. That’s a good way to lose a buyer.
Instead, you want to begin by segmenting out your leads by where they are in the purchasing process. You can perform this by building triggers based on opt-ins, by lead scoring, or even sending out a survey.
Lead scoring is giving your lead a score based on several factors: visits to your website, videos viewed (high level or in-depth), downloads of your free content, blog posts read, social media posts engaged with, webinars attended, etc. The more someone engages with your business, the more likely they are to convert a buyer.
You can build a full lead nurturing campaign, created to guide a buyer step-by-step through the purchasing process, then segment out your leads and place them anywhere they belong within the campaign.

2. Send Out Something Valuable
Next, you want to offer something of benefit to your buyers. Lead nurturing is a give-and-take sort of tactics. You can’t expect your buyers to just give you their email address, their time viewing your content, and eventually their money, without giving them something in return.
If someone signs up to get more information regarding your business on one of your landing pages, don’t instantly send them an email inquiring if they want a quote or a demo. Unless they were totally in the market to purchase (which a small percentage of people will be), they’re not going to reply to your email.
Instead, offer an ebook, webinar, or white paper with more further information about your business, what you do, and why it’s necessary. You want to take it gradually with your new leads. Metaphorically take them to dinner and tell them regarding yourself before you propose.

Then you’ll send them through an automated email marketing campaign that claims FAQs, shares resources like blog posts and videos, and more, to stay top of mind and give valuable knowledge to all lead about your business.
Be sure that every email has an intention or a goal. You don’t want to put anything within your marketing funnel that doesn’t have a plan.
Each one of your emails should have the purpose of progressing your leads further down the sales funnel. So you want to give relevant tips and information but eventually, end with the purpose that they’ll become a buyer. Include some sort of call to action in every email, making your pitch stronger and more effective within each one.
Fixed up a timeframe for your email automation, like sending an email each two to three days, skipping weekends, so that you’re staying at the top of mind of every lead, but you aren’t blasting them with daily calls to action, emails, and sales pitches.

4. Close Sales
Not each lead created is going to become a buyer. Studies have shown that over 80% of all leads will never convert into a sale. But lead nurturing is crucial to lowering that number, improving overall sales, and improving the amount of each sale.
Once you’ve built your lead nurturing campaign, particularly if you’ve done so using email marketing automation, your lead nurturing works on auto-pilot, and your marketing team doesn’t have to communicate with every single lead during the nurturing phase. This can save your business a ton of time, while still reaching those leads often enough to lead them further through the purchasing process.
You’ll want to check in on your email automation often to assure your value offers are still going the way they should. Every time your company plans a new webinar, white paper, ebook, video, etc. you should watch to see if it can replace an old email or benefit offer within your lead nurturing campaign. This maintains your automation up-to-date so that you’re giving out the most appropriate and current information to your leads.
There are different types of lead nurturing campaigns you can perform as well, but email marketing automation is one of the most popular. A few other types involve testing out push notifications on your website so that you can send alerts directly to someone’s phone or computer, SMS campaigns so you can send texts with updates and information, sending leads through landing page series with different offers on them, and more.
Although of how you prefer to run your lead nurturing campaign, one thing is clear: it’s not an option. Lead nurturing is required for your business. It can help you to close even more sales and get even more money.
A good buyer data platform like Leadspace can assist you with your lead nurturing tactics. By providing high-quality, clean data, Leadspace helps you find buyer trends and behaviours, recognise new markets, and get the most of the data you have available to you.

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Digital media dominates the way Americans receive and share information. As a result, significant implications that could impact the future of this area are embodied. Innovation is a new norm when it comes to media, and looking at future media concepts will not change that trend. Increasing access to the Internet through social media, digital advertising, and various devices are all shaping media trends. Digital media continues to evolve as new tools emerge, consumers place new demands, and technology quality and accessibility improvements. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more sophisticated use of data analytics will all impact the future of digital media agency. Preparing for the future of digital media Given the future of media for students and current industry professionals, it's clear that mobile video marketing will bring great rewards. Data research provides important insights and makes your business more competitive. Huge profits from continuous research of new technologies such as VR and AR. As you think about your future in the media, discover how your degree in online communication can prepare you for the exciting innovations that will bring to the world of media. As the need for digital-minded professionals grows, communication research generally understands emerging and social media platforms, data analytics, visual communication, and content creation. The future of the media? The trend is here, everyone in attendance. We see changes every day. We change every day. Technology has allowed us to consume different types of content and, more importantly, create it. Over the last 10 to 15 years, technology has changed human behavior more than ever. And that will change us further in the future. By changing the way content is consumed, so does traditional media. Traditional media will survive and never die, but it will need to change and evolve. Television will merge with digital, printed matter will be digital, and radio will already be digital.
Facial Recognition Technology Transforming the Industries
Facial recognition technology is gaining grounds in the market for years. With every passing year, the technology seems to improve and surprise us with its advanced functionalities and use cases. From recognizing human faces to reading emotions, this AI-powered technology has transformed the future of other industries. Implementing this technology for different purposes, businesses are gaining a competitive advantage in the marketplace. Once this technology was limited to government use for surveillance but not anymore. The biometric software behind this facial recognition technology is based on the principles of artificial intelligence combined with machine learning algorithms. These applications can identify facial structures, features, and expressions of a person while assuring the remote presence of an individual. This leaves no room for intruders to compromise the identity of individuals, making face verification an prime service for security purposes. However, the use case of this technology is not limited to security only. For instance, Listerine introduced the app that uses face recognition software online to identify the blind people and notify them that they are being smiled at. Due to the advancement in technology multiple other giant fishes, e.g. Amazon, Ali Baba, etc. are banking on it as well, emerging as a disruptive force in the market. Meanwhile, technology has raised concern for privacy. Here are some industries that are successfully taking advantage of this technology. Law Enforcement: The modern era of technology has pushed the government in adding an extra layer of security in form of artificial intelligence. The startups and IT companies are playing a vital role in providing law enforcement agencies with facial recognition technology. Face++, a Chinese Unicorn, is already working with the Chinese Government. In fact, Amazon is also selling its services to government agencies in the form of “Rekognition” that can verify the identities and read emotions. Moreover, Carnegie Mellon University was granted a patent for “hallucinating facial feature” to enhance video surveillance. This method helps the agencies to identify the suspects wearing masks by constructing their full face on the basis of a particular face region captured by the camera. These hallucinated faces can be used by facial recognition to map compare with actual faces and finding the strong correlation. Since this technology is still new, therefore, the algorithms are not trained enough to efficiently learn the differences between faces and skin tones. Retail and E-commerce: Facial recognition technology is proving to be big opportunity for retailers to improve the customer experience and increase sales. The technology used in shops can track and capture where buyers are looking at and enable retailers to serve them with related promotions through text messages or emails later on. For instance, Wallmart is using this technology to capture and analyze facial expressions of the buyers waiting in queue to reckon their customer experience and satisfaction. In the case of E-commerce platforms, face recognition software online is serving as protection from online identity theft and fraud. It is replacing the traditional authentication method (i.e. user ID and Password) since anyone having these credentials can access the account and carry out the fraudulent activity. an Integrating this technology with the sites, the systems can verify authorized users and allow them access only. Furthermore, face verification at the time of checkout combat the misuse of credit cards and online retailers can prevent themselves from false chargebacks. Healthcare: The healthcare industry is taking full advantage of this technology as well. The patients can now sign in at the doctor or hospitals without going through hassle of waiting in libn or filling the juggling forms. Also, it will help the administration in avoiding duplication of records. That is a very basic use of technology in healthcare industries. Ther rapid development in the technology has now enabled the device to analyze heart rate by thorugh change in skin color. For instance, in 2017 Amazon was granted a patent of passive monitoring, which combined facial recognition features with heart rate analysis.
Pointers on How to Deploy Microsoft Teams to its Best
Pointers on How to Deploy Microsoft Teams to its Best More than half of the World has already been overtaken by Microsoft Teams and the rest is planning to Migrate to Teams. But how to make sure that you deploy Microsoft Teams in the best way possible? The popularity of Microsoft365 and Microsoft Teams is ever-emerging. Precisely planning how to deploy Microsoft Teams is now a professional necessity. Microsoft Teams is Microsoft’s most powerful yet super flexible offering. It plays a catalyst to power up your business collaboration and remote workforce efficiency. MS Teams is gradually going ahead to offer all the features from major collaboration apps like Skype for Business and Slack, thus this proves to be the correct reason as well as the perfect opportunity to adapt to it. In such a situation, along with keeping a track of the best practices for Teams Migration, the IT teams need a good understanding of how to deploy Microsoft Teams as well. How to Deploy Microsoft Teams Efficiently Once you decide to go for Teams to Teams, SharePoint to Teams, or Slack to Teams Migration, it is essential to have background knowledge of the best practices of how to deploy Microsoft Teams efficiently. Microsoft Teams is more of an all-in-one collaboration platform instead of a single precise app. It not only lets you use its inbuilt features but allows external integrations as well. Likewise, it is more complex as compared to just a mere app. It is easy to use but might be confusing for first-timers as well. Therefore, it is wise to deploy Teams and help your employees get used to it before the final Teams migration. Here are a few tips for a Successful Microsoft Teams deployment- Evaluate Your Organization’s Technical Readiness Before adopting anything new, ensuring technical readiness is necessary. Your IT team must be aware of the security concerns as well as requirements at the organizational level. You need to make sure that switching to MS Teams will not cost you your precious business time or employee efficiency. If you are already using Microsoft 365 or Office 365, adopting Microsoft Teams will be quite smooth. If you have other collaboration tools, make sure you are ready to bridge the gap between them. Plan out the Teams and Channels in Advance Before you migrate to Microsoft Teams, chalk out a plan in accordance with your departmental requirements. The major chat-groups and channels that would be required as per departmental or ProjectWise criteria should be readily available. Determine the purpose of each channel in advance so that overcrowding or irrelevance of topics in a group or channel can be avoided. Establishing the ownership, roles, and permissions right from the beginning is a great idea as well. Plan the Security Well Security is always the top priority. Teams itself is well equipped with various security features but going the extra mile on our part is not a bad idea either. Make sure you readily know all about security, compliance, and legal policies before the deployment. Grant the permissions wisely and enjoy uninterrupted business communication security. Provide Adoption Support, if needed While Change is inevitable, it might be difficult for some to adapt to it. Along with the Teams migration, it is also important to make people believe that they will not lose their efficiency on this new platform. A lot of internal support campaigns can be planned. You can explain the benefits Microsoft Teams deployment will bring to them as well as to their organizational goals. Additionally, your IT team can offer training and troubleshooting services for the initial phase. This will make the switching process exceptionally smooth and hassle-free. Ensure relaxed implementation Once you deploy Microsoft Teams, let people take their time. Do not delete all other collaboration apps immediately. Just insist your employees go for a Teams call instead of a Skype meeting or simply skip emails for a day. As the users start interacting with the alluring features of Teams, they will automatically increase its usage. Just deploy MS Teams, give them sufficient time to adapt, and then think of deleting your old collaboration platform. If planned properly, deploying Teams is not daunting enough. If these points are considered, Microsoft Teams deployment is sure to yield the expected outcomes. Take up the first step and enjoy the numerous advantages that Microsoft Teams readily offers. Plan a Successful Upgrade to Microsoft Teams Adopting a digital workplace solution goes beyond a global crisis. As we have all witnessed the huge popularity of Microsoft Teams in the past few months of isolation, it will be considered a wise decision if an organization decides to Upgrade to Microsoft Teams for a better Digital workplace experience. READ THIS BLOG TO KNOW MORE