The guide to building a successful mobile app
We all know that the whole world is trying to get back to the normal life that was enjoyed by all of us before this pandemic. But, are you someone who is still thinking that there is a need to develop a new custom mobile app? Yes! If that’s the answer as long as the app is created for the purpose of entertainment and is allowing you to work remotely, fintech, and is offering on-demand and health care services there are many chances that it would be a success. If the app is about anything that is facilitating the people in making their lives easy then why not give it a chance. We all know that life goes on, no matter what. Especially, the technology does not stop for everyone it keeps on advancing day by day which means if there’s a need to develop a custom app then you should give it a fair chance. In order to build a custom app, you need to keep few things in the mind, this piece of writing is going to help you with the few consideration that you have to keep in your mind while you are thinking about making an app. Let’s get into the main discussion. - Give a thought to Marketing First: The main questions that you need to ask yourself before developing an app are as follows: 1. How it is going to reach out to the customers or the targeted audiences? 2. Do you know your targeted audiences? 3. What it going to be the CAC, meaning what is going to be the customer acquisition cost for the app that you are developing? 4. What is your marketing budget and how do you need to start getting the traction? Most of the companies don’t consider these questions beforehand and the leave them unanswered which becomes a hurdle for them afterwards. When their custom app is ready, hey need no direction and it is never successful. Although, we suggest that when you are starting your journey of developing an app you should first consider all these questions and try answering them. Without any users, your app will be at the bottom of the app stores. This is the reason that why you need to look into the capacity of your budget. If you are taking a step with marketing then that too is not a bad idea because it makes sense from the point of view of technology. How you are going to promote the app is going to tell you about the integration and the support you need. Some of the other questions are as follows: - Is your app going to need the deep linking or not? - Is there a need to add the mobile ads or not? - Are you making the content searchable out of the app or not? If you are not aware of this, deep linking is a technology that is known to the market for some time now. Yet, there are many companies who still didn’t consider it. Put in a simple manner, deep linking is something that allows you to attract the audience and customers to a certain place in your app where they will avail the immediate value. Let’s consider that you are focusing on building a recipe app, and when it is done and a customer ends up tapping on your ad of a recipe. Then this tap is going to take the customer directly to the app store and once the app is installed, it takes them directly to the said recipe. This is the whole purpose of deep linking and that’s how it benefits you. The Mobile SDKs integrated into the app will allow you to furnish the customers with advertisement that you might offer to turn off with an in-app purchase. This is a decent revenue model, and there are many services available and you can choose from many such as the AdMob and AdColony. Most of the mobile ads providers supply you with each and everything that is required in order to carry out the process of deep linking. - Making it searchable: If you don’t know about this, both the Google and Apple give you an opportunity to utilize tools in order to index the in-app content, so this would become available while someone’s is making a search. If we are taking along the example we gave before which was the recipe app, if a customer is searching a specific recipe such as how to make soup then it would guide them directly to your recipe that is given in your app. You can also search the result linking to your apps and it would appear in Google search if it is an Android system. It is significant that your app should be searched by the customers, or if anything relevant to that is being searched then your app shall appear. - You need to know your audience: There is no doubt that when you are considering building an app, the first thing that you should be worried about is the ideal users. The questions you need to ask yourself in this context are as follows: • Who are the targeted audiences? • Who is going to be in need to check your app or install it? • What kind of users you are targeting? • How often the users will manage to use the app? • Is your app’s USP enticing is sufficient enough? There and many other questions that you can ask yourself about the targeted audience, because if you don’t then you will be stuck in so many assumptions. It is absolutely your job to go out and challenges the ideas and find your targeted audience. - You need to build a Rapid Prototype: When you are done questioning yourself about the audience then comes the time when you have to practically test the assumptions that you have made about your app. In this test you have to focus on how the assumptions are going to be serving your targeted customers. In order to do that, one of the initial steps you have to take are towards the interactive prototype. This can be clicked by the users via a browser and they can easily use it on their mobile devices. As far as the app prototype is concerned, it can be either of high or low fidelity. The purpose of it is to always keep an eye that if you are forming an engaging experience or not for your customers. There are various tools that are available in order to develop a prototype (such as Adobe XD or the Invision) and in order to field it with the audience (such as Userbrain). We can tell you in detail about the rapid prototyping, but to just give you a glimpse: - You are preserving your custom app development budget while you are carrying out an experience with UX. - It is allowing you to iterate based upon the feedback and allows you to get to the market in a fast manner. - You can also get the investors by using it in order to make them listen. You might be of the opinion that why there is a need to take feedback for each and every one to your heart while you are developing an app. You might think that this not allowing you to do your own thing. This is not true, it’s totally opposite because when you are not taking in to consideration the feedback of other people you might get yourself in to trouble. You app should be according to the needs of the people. If it is according to the will of people, and it is exactly what they need then they will be finding value in it without the fact that there are any extra features in it or not. After you are done launching your MVP (that we are going to explain in the coming section), you should be measuring and learning by the means of listening. We can say it like listen for carrying out actions according to it. You need to use the feedback to get better at it. You have to use the analytics tools in order to verify them. Such as the heat maps and engagement metrics facilitate you to check where the engagement is more. This is the simplest measuring strategy that you should know what is best for your app, how many people are watching it or are interested in it. The best strategies gives you the best result. Such as the companies which are good at making custom apps know that if the users are not into something then it is of no use. They will not keep it if it is of no use to them. You need not to lose the audience but instead improve your app. Again, it is a fact that custom mobile app development, the key is to make a difference between what the users are saying and how they are acting, and specifically be careful about the new feature requests. This must be taken in to different perspectives than complaints and bug reports about the poor experience of users. Adding the new features often than not doing it at all is about enhancing an existing user’s lifetime value or expanding the size of the audience that are addressable. You need to start with the building metrics for the future web application or the mobile app. You need to learn how you can utilize the feedback of your customers in order to iterate your app. - Developing an MVP: Once you are done with the validation of the UX, now you are ready to move to MVP from a prototype. This include the features that are enough to release the app. Our advice in this regard is that at start you are not supposed to over build yourself. Just be fine with the features that are enough to launch the app in the market. You need to get to the market as soon as possible even with the few but quality features. Utilizing the Competitive Technologies: In order to maintain the evolution of your app, you have to make sure that it is backed by the modern tech that you have an edge. For example, now modern tech utilizes Kotlin instead of Java to get better experience. You need to make sure that you are competitive in the market, such as use the tools like Appfigures, SDKs, seeking advice from the expert app development such as PWA and native apps. Although, it is also significant that you should select competitive tech whether it is related to anything. ASO: It refers to the App Store Optimization, which is a vast topic but few things that you should consider while making an app. Those things are the ones that are influencing the visibility of your app by one way or the other: - Videos and screenshots. - Keywords that are used with the descriptions that are given. - Name of the app with the selection of icons. We are not getting in to detail, but briefly we can say that you should use the app store tracking services. Integration with the third-party apps: There are various ways of beefing up your apps, but one of the significant one is to integrate it with the other apps. In that way, the user would be able to be directed to your app with the help of the content shown on third party apps. For example, in case you are developing a photo editing app then you can make it possible that the filters are available at a native app. If you still have any questions, leave us with your feedback because as we have told you that matters the most. It tells you what to do and how to carry out the operations regarding your app. Also if you have any suggestions you can comment those too.