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Why is UX design essential for your eCommerce website?

“People Ignore Design That Ignores People”

The recent pandemic has forced businesses to embrace technology and bring their business online. Simultaneously it has changed the way customers purchase the products they need.

Thankfully, setting up an eCommerce website has never been easier. But that’s only the first step of bringing your business online. Almost 70% of online shoppers abandon the checkout process without making a purchase!

How do you prevent this from becoming a reality for your eCommerce website?

Hire a Web Design Agency with UX experts!

UX Design is the process of creating products that keep the user’s experience in mind. This is to provide a more meaningful and enjoyable experience for them. It requires a deep understanding of the users’ needs, what they value, their abilities, and their limitations.

Ultimately, UX design helps improve the quality of the user’s interaction with your website. To illustrate how pivotal UX design is to your web design and development, let’s explore a common problem business owners face.

Situation: Mr B. has an existing eCommerce website. The purpose of the website is to promote and generate online sales. Despite having launched over a year ago, Mr B still finds that he has a low conversion rate.

Digital Web Agency without UX Experts

Mr B. consults the web agency that helped him create his website. After running Google Analytics to find out possible reasons for the low conversion rate, the Digital Specialist makes the following observation.

He observes that while the website experiences heavy traffic, users seem to be dropping off during the checkout process. However, the Digital Specialist cannot accurately identify why this problem occurs hence they cannot propose a targeted solution to address it.

Digital Web Agency with UX Experts

UX experts will bring additional insights from the actual users of the website to come up with more accurate solutions.

These additional insights could be:
-> When, Where, How & Why users use the website
-> What are their likes/needs/wants and their pain points?
-> How does their user journey look like?

This approach enables UX experts to understand why users are dropping off during the check out process.

Is the check out process overcomplicated?
Are there unnecessary steps involved?
Are the users being guided through each step?
Can they get help if it is needed?

This allows a more targeted approach to solving Mr B’s original problem by making the necessary design changes to the checkout process to make it more user friendly.

Here are 3 Key Reasons Why UX Design is Essential for your eCommerce Website

1. Helps Identify and address potential weaknesses early
2. Positive Customer Experience is the key to increasing your eCommerce conversion rate
3.Effective and proven strategies to generate more sales

Also published here; originally written by Verz Design and has been reposted with permission.
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