Successful businesses require a lot more than hard work and great ideas. There is a huge need for making it smart work too. In this era of worldwide competition, it becomes difficult for most brands to sustain themselves. Hence these brands keep coming up with new technologies to boost sales and gain a competitive edge. Two of such smart techniques that I recently came across were data scraping services and auto-checkout bot. Not sure what these two are and what they do to help e-commerce then read this blog.
Data scraping services
Also known as web scraping is importing data or information from one website into a spreadsheet or a local file on one’s computer. It’s a fast, easy and efficient way to get data from the web. This data may need some processing either manually or through automation.
Human copy-paste: Most basic but in some cases extremely useful as no machine can replace a human’s work in some aspects yet.
Text pattern matching- This could include either Regular expression-matching facilities of programming languages (for instance Perl or Python) or UNIX grep command to extract information from webpages.
HTTP programing-Can be used for both static and dynamic web pages.
HTML parsing-Semi structured data query languages can sometimes be used to parse HTML pages and to retrieve content. Or it could be using data mining where a program detects, extracts and translates into rotational or wrapper algorithms.
DOM parsing-Using browsers such as Internet Explorer or Mozilla browser certain programs can retrieve content by client-side scripts or by parsing web pages into the DOM tree.
Vertical aggregation- Using BOTS.
Semantic annotation recognizing
Computer vision web-page analysis
What are the uses of data scraping services?
Data can foremost be used for generating leads for any company. These leads could help in improving sales for the company. This data can also be used to transfer information from an online e-commerce to a local vendor.
Data can be collected from various sources and combined all in one. This data when collected from several sources can be ready for retrieving useful information. For example, the product information from your e-commerce can be updated on Google shopping which saves you the laborious work of updating it every time. This should particularly be done for your latest and most selling products to produce up to date listings.
Auto checkout bot
Another interesting technological advancement in recent years. This one particularly favours eCommerce more. Auto checkout bots will ensure that the customer when they use your eCommerce are automatically checked out. All the actions will be done without human intervention and will not waste the time of your customers and employees. These BOTs are generally legal and can be coded by a professional.
The e-commerce industry needs dynamic changes to adapt to the growing needs of the customers. And if the latest trends continue as they are, I think it will grow even faster in future.