The cannabis industry is thriving at a rapid pace. It is expected to grow to $50 billion by the end of the year 2026. Although it may still feel that the industry is new, the level of sophistication in the design and marketing of cannabis products is quickly accelerating. According to the opinion of experts, the consumers of today are more concerned about the way cannabis products are manufactured and how they look in jars. Plus cannabis packaging is considered everything. It is no longer only a means to carry your products; rather it plays a significant role in establishing your brand identity. In this highly competitive market, it has become difficult to grab the attention of customers. Well-designed cannabis boxes can do much in this regard. They can bring a big boost to your business and increase your sales significantly. Here are some of the things you need to consider before buying your cannabis packaging:
1. Focus on Product Protection:
The primary purpose of every package is to ensure maximum product protection. An extraordinary packaging does not hold any value if it is unable to protect the product inside. Keeping in mind some important guidelines before buying cannabis packaging can help you in addressing this concern. As most of the cannabis products are not single-use, therefore the packages that can be sealed properly are better to choose from. It helps in retaining the product quality for a long. Similarly, your packaging should be tamper-evident and child-resistant. Use best-quality and highly durable packaging to enhance the level of protection.
2. Branding is the KEY:
Packaging in the cannabis industry is comparatively similar in size and shape across different brands. Whether the businesses use bags, boxes, pouches, tubes, or jars, the packaging looks similar in one way or the other. The best way to differentiate is branding. It makes your products stand out on retail shelves among several others. Adding an attractive print or a colorful label on your packaging is a must to appeal to the consumers. Moreover, before buying cannabis boxes, make sure that your branding is cohesive across the products and it can create a wonderful first impression on customers. It does not necessarily mean that your packaging should be 'loudest' on shelves. Rather, many designers of cannabis brands are focusing on creating unique and simple looks that are easy to translate by the shopper. Use your brand's name and logo at their best to create a broader appeal. Consumers prefer to choose the products with better branding as they relate it to superior quality. No matter how exceptional your cannabis product is unless it is presented in a well-designed branded packaging box, your business can't establish its unique identity in the marketplace.
3. Let your Package Speaks for Itself:
Whether your product has to be displayed in a retail outlet or an online store, design your packaging in a way that it speaks for itself. The best packaging is one that maintains a good balance between design and information. Deliver the necessary details in a way that your package looks more appealing. You may print the information directly on the box or use custom printed labels. Especially if you are going to start a new business, establishing a unique brand identity is necessary for success. Cannabis packaging carries a heavy information burden. It should be designed according to state laws. The guidelines vary from place to place and it is necessary to abide by the legal regulations. The content checklist includes:
· The ingredients required to make the product
· Weight of the package
· Potency and dosage
· Manufacture and expiry dates
· Batch number
· Handling instructions
· Direction and recommendations to use
· Company details like brand name, logo, website address, customer support email, and contact number.
Many of the budtenders have not tried the product you are selling. They lack information therefore are can't sell it very well. Enhance your cannabis packaging by using the content that can be scanned through a smartphone you can make everything easier. It links the customers directly to the company's website to fetch additional product details, customer reviews, a news feed, and much more. Potential customers learn more about your product in the retail environment or they get the product in their hands after purchase. Linked content provides an additional piece of information that may convert a prospective customer into a loyal one.
4. Innovative Box Styles Stand Out:
Cannabis brands are in a good position to take advantage of the rapid industrial growth and consumer needs to push branding to a new level. Considering innovative box styles is a great way to make your brand stand out from the crowd. In addition to using traditionally shaped boxes, experiment with a variety of options to create a unique style statement. For example, you may go for sleeve boxes, auto lockboxes, flip-top boxes with a magnetic catch, or the ones with lids, inserts, or die-cuts. Such unique packaging makes customers perceive that your brand is of high quality.
5. A Right Mix of Design Elements:
While choosing cannabis boxes it is necessary to consider that your packaging contains a perfect mix of design elements. The colors, graphics, typography, font size, and printing patterns should be well-balanced with each other. It is the best way to increase the shelf appeal and make your product a top-seller every time. Cannabis is a behind-the-counter item. Therefore, its packaging design should be powerful enough to show its presence. Also, keep in mind the market trends to grasp consumer attention. For example, the Kraft color paired with the cannabis leaf image creates a warm, earthy tone synchronizing with the eco-friendly nature of the product. This makes your package highly touchable and memorable.