Machine cosmetology: zero-cost procedures
https://www.youtube.com/watch?v=RVoYMgyqrLc Anti-crisis management - more and more often in recent years, this topic sounds in articles devoted to various issues from the world of the beauty industry, specialized webinars and commercials. Each industry has its own specifics and its own developed plans for a stage-by-stage exit from the crisis. One way or another, the Ukrainian economy, especially small and medium-sized businesses, have suffered greatly over the past six months. And the service sector - including. The closure of beauty salons has become a real "nightmare" for thousands of Ukrainian cosmetologists. Experts believe that it will take several years for Ukraine to restore the economy, but in these years the income of the population will also fall. Many of the cosmetologists have left the salons and are accepting at home - but even the absence of the need to pay rent does not guarantee a significant increase in earnings and profits. Discounts up to -60% and even more on procedures, various promotions and gift certificates, a session as a gift when buying a course and for a brought friend, discounts for a course - yes, these are all the existing options for attracting and retaining customers. How efficient and efficient they are is another matter. But in the arsenal of cosmetologists specializing in hardware techniques, there is no less, and maybe even a stronger resource - cosmetology devices. And this resource is currently relevant precisely in economic terms. Cosmetology apparatus: the advantage of methods Each procedure carried out in a beauty salon or at home has a clear protocol - of course, if we are not talking about copyright developments and programs. An obligatory component of the protocol is the cost of the cosmetic procedure. It includes everything from make-up remover and skin cleansers to serums and final cream. Taking into account the unstable state of the Ukrainian currency, the state of our economy, the general global economic crisis, there is no reason to predict that prices for professional cosmetics will stay in place - here it is more likely to be confidently assumed that it will rise in price. The only question is when it will happen - right now or in a couple of months. And a closet full of tubes and packages "in reserve" is not an option - if only because you will not buy for a lifetime. In addition, professional cosmetics often have a significantly shorter shelf life than mas-market products - from six months to a year after opening. And you also need to use it all, so as not to smear your heels with expensive face cream. The cosmetic device itself does not have an expiration date - it can work for 5 years or 10. More than one generation of technology will already change, dozens of new innovative techniques and procedures will appear - and it will still faithfully serve the cosmetologist, quietly "buzzing" on the cart ... And in the same way, hardware techniques do not have an expiration date - the microcurrents will not "age", the electroporation handle will not "get tired", the diamond microdermabrasion nozzle will not "wear off" and the vacuum massage will not give up its positions. Especially vacuum massage - if he has survived with humanity for more than one hundred or even a thousand years, what is the next world economic crisis for him? In addition, hardware methods are, in most cases, anti-age procedures. The hands of the cosmetologist, despite all his skills, experience and energy, will not tighten the muscular frame of the face as the microcurrent therapy does, they will not remove the second chin and will not correct the oval of the face as the vacuum can handle it, they will not clean the face without injuries and aggression - just like an ultrasonic scraper. And they will not introduce such deeply bound hyaluronic acid with different molecular weights as electroporation. Anti-age therapy is a device. Classic cosmetology, innovative laser - but devices. And anti-age therapy will always be relevant. Well, except that humanity will again go to live in caves, men will hunt long-extinct mammoths, and women - keep the fire in the main family hearth. Although ... most likely, even in such conditions, a woman will find the root of some kind of potion that she needs, turn it into a gruel with a Paleolithic scraper and make herself a lifting mask. Hardware procedures: cost details In addition to anti-age methods, hardware cosmetology has another significant advantage - the minimum cost of procedures. Especially when compared with manual techniques. Let's do a primitive comparative analysis - take, for example, microcurrent therapy and manual lifting massage. Common to them will be the cost of washing and the final cream - and that’s all, perhaps. Manual massage, even if you take the standard "lightweight" protocol, is oil or massage emulsion + manual work and the energy of a cosmetologist. And then - again a means for cleansing the skin, its toning and cream on the way out. In the extended protocols of exclusive massage procedures, which are developed and provided by manufacturers of professional cosmetics, much more products are used - this can also be scrub-peeling, serums or special additional preparations (resveratrol, for example), various activators and catalysts, a mask - or even not one, and only then - the cream on the way out. The more funds - the higher the cost of the procedure, and the higher the final cost of the service. Cosmetologists will agree - even half a milliliter of serum has a price. Microcurrent therapy is a conventional conductive medical gel and works with electrodes with minimal energy consumption because the topic of energy saving in technology has long been worked out. The only thing that the device cannot give the client is the energy of the master's hands. If we consider hardware methods from an economic point of view, then many of them will have a minimal, if not zero, cost price. We do not take into account the cleanser and cream at the exit, they are present in every cosmetic procedure - both manual and hardware. And let's start, as a beautician usually begins to work - by exfoliating the upper ball of the skin: Diamond Microdermabrasion: Electricity Only Microcurrent therapy: inert conductive gel + electricity RF lifting: inert conductive gel + electricity Myostimulation: inert conductive gel + electricity Pressotherapy: only electricity Photodynamic therapy: either only electricity or, at the client's discretion, a serum with hyaluronic acid (here we remember that not all drugs can be used under an ice lamp) Vacuum facial massage: oil/emulsion + electricity (if the procedure is performed on the body - of course, oil consumption will be much higher) In addition to the device itself and the electricity, there are only 2 necessary additional products on this list: conductive gel and oil / massage emulsion. The usual medical inert gel is perhaps one of the cheapest products in the beautician's office. Massage oil is more expensive - but in this niche, you can find inexpensive quality products. A lamp serum is desirable but not required. In any case, 0.5 ml of serum is unlikely to drastically or shock the client on the total cost of the procedure. Hardware Methods: Example Circuits The above list contains the entire full-fledged skincare scheme for the face and body: skin exfoliation, its restoration, and rejuvenation. As well as treatment - a device for photodynamic therapy in the blue spectrum suppresses the development of propionic bacteria, treats acne, rosacea, and allergic dermatitis, minimizes redness, strengthens blood vessels and capillaries. In green, it regulates the production of melanin and significantly reduces pigmentation, soothes irritated and stressed skin, and improves its immunity. In yellow, it activates lymphatic drainage and detoxifies, in purple, it restores dehydrated skin, and so on. These hardware methods enable the beautician to significantly minimize their professional costs. For example, the most zero will be the following procedure: diamond microdermabrasion + photodynamic therapy without serum. This scheme is not just zero-cost - it is correct from a professional point of view: thanks to skin resurfacing, color waves will not linger in the upper stratum corneum, but will penetrate to the required depth. And if you include pressotherapy here, we will get a zero-cost full-fledged procedure for the face and body. Summing up, we can offer our clients such working and effective schemes of care and anti-age therapy, we will arrange them in the order of increasing cost - although this increase will actually be conditional: Diamond microdermabrasion + photodynamic therapy Diamond microdermabrasion + photodynamic therapy + pressotherapy Diamond microdermabrasion + microcurrent therapy Diamond microdermabrasion + microcurrent therapy + pressotherapy slimming Diamond microdermabrasion + microcurrent therapy + photodynamic therapy Diamond microdermabrasion + microcurrent therapy + photodynamic therapy + pressotherapy In these circuits, from additional funds, only a conventional conductive gel is used - for microcurrents. But the cost of its 1 liter of packaging is incomparable with the price of the cheapest professional cosmetics - about 100 UAH. In addition, it can be bought even cheaper in 5-liter cans - and then the microcurrent procedure can be considered completely zero. And in terms of effect, this is one of the top anti-aging and restorative techniques. At least 2 more highly effective techniques are performed on the same gel: RF-lifting and microstimulation - facelift and body contouring. And one more technique can be added - ultrasonic cavitation. So the choice of potentially possible and correct from a professional point of view of procedures with zero - or conditional, one might say, the cost price - is quite representative. And they are also the most popular and safe methods with proven effectiveness. To provide customers with the above services, you will need 2 - or a maximum of 3 devices: a 4-in-1, 5-in-1 beauty combiner, pressotherapy, and light therapy devices. In some combines, an ice mask is available as an option. You can start with one thing - with such a cost of the procedures, even in crisis conditions, they will pay off quickly enough. But for this, of course, you first need to have them.