Ernest Hillier. You heard this name before you do not? Continue, do you think where. I'm sure you will remember it.
Well, let me out of your misery.
Ernest Hillier is an Australian chocolatier, but not any Old Australian Chocolatier. Founded in 1914, Australia's first chocolate manufacturer is not cheaper and remains the oldest private chocolatier still in business today. Impressive huh?
Well it should be. They have defined very high standards, do not you know?
Originally from England, Ernest Hillier moved to Australia after a five-year period of learning ropes of confectionery and restaurant management in San Francisco. That he managed to succeed again on the back of the extreme adversity to see many of his restaurants destroyed by a devastating earthquake testifies to the spirit of entrecip. But Ernest Hillier was not a fool. He knew the secret of the success of the company, certainly in the chocolate manufacturing industry anyway. "We will make quality chocolate, for-profit if we can, at a loss if we owe it, but we will make quality to chocolate," it has already decreed. Because he knew, stop quitting smoking, only if the price is correct, the top Notch and great tasting chocolates would sell.
In 1914, Hillier put themselves on trying to realize this dream by opening a shop in the street 162 Pitt Street in Sydney. His hard work was quick to pay dividends because his company quickly wrought an excellent reputation to make the quality chocolate bonus at a price, people could afford. The store has succeeded so successful that the store has become so often the case that every 600 seater in the store were occupied by customers who were in its ends of confectione while marveling at the magnificent fountain of 42 feet long lasting which served as a principal feature.
Where the Genius of Hillier Rested on a Gap in the Market. Before its Adventure
the only chocolate available in Australia was imported abroad from the tastes of the United States and Europe. However, due to a combination of factors, including vast dispatch distances involved, refined weather conditions and often questionable conditions, these chocolate have been transported, they are generally always arrived in poor condition. By promising clients, the highest quality confectionery, however, that the most crucial was fresh every day, Hillier exploited decent chocolate sydney requests. A real visionary, he was the first chocolate manufacturer in Australia to use the newspaper advertising to promote his products. He was also the first to grasp the extensive potential of the mail order.
Over the age of 14, he opened another half-dozen stores in Sydney and a chocolateerie in Surry Hills, an ice factory and a bakery that employed 400 people. However, when the Great Depression hit, then a spectacular drop in sales in the Sydney area, so the need for stronger foundations, it moved the company to Melbourne in 1934, at the back of the belief that its cosmopolitan, mainly European, based on belief, the population would provide stronger and more constant demand. It was an intelligent movement while the famous store he opened in the Regent of Collins Street Theater has proved to be a massive success that would lead the company to a higher level.
Although Hillier Finally Sold the Company Several Years Later To a Private Owner
His inheritance proudly lives in the products they sell today. There are currently more than 600 chocolate brands in their range, including their emblematic courtyard of chocolate chocolate centers and signature sheet. Both have just as well today, I'm sure the good old Ernest promised first that they would.