Instagram Reels is almost similar to TikTok, the Chinese short video app that was banned by the government of India in June 2020. Like TikTok, it offers a set of tools to create interesting, funny, and engaging short videos on Instagram. People usually shoot a 15-second multi-clip Reels videos , edit with special effects, and stickers, then share them with their followers. There are other apps that are similar to TikTok -Clash,Triller,Dubsmash,Byte, CoNnEcTd India, etc. But Instagram Reels’ main competitor is TikTok. Let us discuss how they’re alike or different.
TikTok became hugely popular among users over the last 12 months, and Instagram felt hard pressed to compete with TikTok, and that led to the creation of Reels, the new sensation on the social media. It wasn’t the first time that Instagram has attempted to launch a TikTok alternative. Facebook earlier had launched Lasso, a short video sharing app, but it failed to take off. Instagram Reels was first launched in Brazil in late 2019, and in just over a year, it has spread its operation to 50 countries, including the US, the UK, Canada, Australia, and Japan.
According to Adweek, TikTok app in the first quarter of 2020 became the most downloaded app ever. TikTok’s core demographic is fast changing, and once dominated by the Gen-Z users, now it is also finding favour among Millennial who now constitute a higher share of TikTok’s user base. This has made this app very attractive to advertisers.
It is currently available on both iOS and Android devices. Despite being modeled on the line of TikTok, Instagram Reels has gained a lot of positive responses from influencers and brands. Most users adopted this exciting medium while maintaining their presence on TikTok. Some of the world’s top brands like Wal-Mart, and Beardbrand are already using Reels.
Instagram has provided Reels a dedicated landing place at the top of the Explore page. Isn’t it familiar like we see “For You” page on TikTok. You just need to tap first reel at the top, and entire Reels feed become visible to you. This further gives you access to Reels from popular accounts that are currently trending on Instagram.
Compared to Lasso, Reels have a higher chance of success because of its perfect positioning on the Instagram app, and the exposure and familiarity that comes with it. With Reels, Instagram is just catering to the needs of high-quality content for users. Though it’s still informal, it has a longer life span beyond 24 hours. The strength of Instagram is derived from its hugely popular base of over 1 billion active users, and with the introduction of Instagram Stories, it has shown how to replicate a familiar format with a bang.
The basic objective of both Instagram Reels and TikTok platforms is essentially same – to provide users with a dynamic space to create and share short videos with others. They are equipped with highly creative options, allowing users to make their best possible video clips.
According to a survey from Comscore, in 2020, the number of US-based TikTok users between the age group 25-34 has increased to 27.4% in April from 22.4% in January, while those in 18-24 age groups fell from 41.1% to 35.3%.Therefore, taking a cue from TikTok, Instagram is also trying to replicate TikTok’s most popular features in countries such as Brazil where TikTok is yet to register a strong foothold.