A website should be efficient enough to produce some fabulous leads. Hence, it is crucial to design a landing page built specifically for leads. However, it doesn’t need to be a time-consuming project or overwhelming. Having a close look at some of the best examples of best converting lead generation sites will work.
Following the steps mentioned below will let you learn precisely what works for the best Pay Per Click to generate more conversions:
1. A Contact Number
It really works to add a contact number to website. Although this may seem counterintuitive, when you sell a digital product, doing so will significantly increase trust among consumers and lends the much needed credibility to offers you make. In case, your customers don’t call, having a phone number will provide customers good amount of comfort. It adds up to the reliability. Most popular lead generation pages make their phone number a major part of their branding.
2. Daily Posting of Forms
When it comes to increasing number of potential leads to your website, easier instant access to lead generation plays a vital role. Lesser information asked during initial step, more likely people will want to share their valuable personal details. So focus on asking for as less information as possible from frequent form. This will motivate potential customers fill out form as they do not require giving out personal info on the first step. Integrating lead generation forms will increase chances of potential customers noticing them and filling them out.
3. Images and Testimonials Add Credibility
Testimonials definitely make for one of the most powerful marketing tools for ppc companies generate more conversions for lead generation accounts. Also adding photos or richer media such as audios and videos will take the project's effectiveness a step further. Although rich media versions can be quite bandwidth-heavy for lead generation sites, integrating solid testimonials will put a dynamic impact and lend ample support to your offer. Using testimonials combined with black-and-white pictures will make huge impact on website pages.
4. Videos Need to Communicate with Users
It is true that online videos are capable of bridging the gap between online and off-line commerce. It will also boost conversion rates for diverse range of industries, especially e-commerce websites. Videos that perform the highest. Videos should speak to the users. Studies have revealed that online users who viewed video of a product or service are more likely to convert. Videos are very helpful for users to make them feel more confident and informed about their purchase.
5. Trust Seals
Trust seal on the website holds ample potential for enhancing conversion rates. Here, you can back the seal for visual security by a guarantee to the consumer. For instance, you can use 'Buy Safe guarantee' and various other types of guarantees to increase the confidence of customers.
6. Use Whitespace
Also referred to as negative space, the whitespace in web design makes a huge impact. Filling up every empty area should not be the motive. Try integrating it wisely with high quality relevant content, attractive pictures, and call to action buttons. Don't forget to give some breathing room.
It is important to experiment with different ad customizers. Don't be afraid to try them out even if they are customized to traditional eCommerce clients. Creating some urgency with different ads will ensure a significant increase in CTR.
To Sum Up
It is important to be as granular as possible with geo-targeting and pulling location reports. This ensures you many strong opportunities to increase or decrease bids which further helps with optimizing your campaigns. When it comes to generating specific ads that focus on the location and device of users, move a step further and exploit the power of ad customizers. This helps to create urgency during the end of any enrolment period.
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