As an entrepreneur, you understand marketing's importance: Without marketing, your business would eventually fail due to the absence of new customers. Therefore, if you haven't already put time and effort into this mission, now is the time to start; and one easy way to start is the utilization of a sales funnel.
What is Sales Funnel?
The Sales Funnel or Conversion Funnel is the process that allows you to define the path your Buyer Person should take from the first time they visit your website until they complete the sales process and become your customer.
In short, this method is your first ally to boost your digital marketing strategy.
Not having a Conversion Funnel in your digital marketing strategy is the equivalent of blindly crossing the highway to reach your car on the other side.
The result will simply be fatal for you and you will have much more losses than gains.
How do you define the stages of the Sales Funnel and user behavior?
Once you start working on your Sales Funnel, you will be able to get to know your Buyer Person more closely and you will have the opportunity to develop your own version of the Sales Funnel.
This way you can define each stage according to your users' interactions and the campaigns you develop to promote your product or service.
To design your funnel you must know and understand the following terms:
Contact or Lead
This is the user who arrives at your website or campaign without knowing much about your brand or product.
This contact could become your future client or simply stay in the first part of the funnel.
It is the user who shows interest in your brand and after being contacted is willing to continue in the next step of the sales process.
This, without a doubt, is one of the most outstanding stages, because this is when you know your potential client best.
This way, you can qualify him knowing the economic availability he has, if he saw value in your offer and the need he has about your product.
At this stage, the client commits to continue with the sales process and the only thing left to do is to finish closing the details of the contract, such as the terms and deadlines for payment.
It is the final stage where both parties have reached an agreement and the contract has been signed.
How do you create a sales funnel?
Without an effective sales funnel, you may not be able to generate any sales despite owning a website. A sales funnel has different stages through which it converts a prospect into a customer. These stages are 1. attract the attention, 2. create interest, 3. help in decision making, and 4. lead to action.
In order to develop an effective sales funnel and increase your income from the sales, you have to ensure the following:
#1. Your website needs an impressive landing page because it will give shoppers their first impression of your company.
#2. Your content is at par with the sales funnel stages. Adopt different types of content strategies at different stages of the process.
#3. Once you have attracted the interest of your potential customers, it is time to influence their decision-making. Ensure that the website is user-friendly and has some hard-to-ignore deals on offer.
#4. Your website visitors are prodded to take action and are given reminders to complete a purchase if they abandoned one at the checkout point.
How much does it cost to build a sales funnel?
There are some online tools that are known as funnel makers. ClickFunnels and Builderall are the best of them.
Let’s see how much does it cost ClickFunnels.
ClickFunnels Startup for 97$
On this plan, you’ll get access to the following features:
100 Landing Page
20,000 Unique Visitors
3 Custom Domains
A/B Split Testing
Email Autoresponder Integrations (allow email integration to third party systems such as MailChimp, GetResponse, ActiveCampaign, Salesforce, and Drip)
14-Day Free Trial
ClickFunnels Full Etison Suite Pricing Plan $297
You’ll get the following features if you subscribe to the ClickFunnels Full Etison Suite.
Unlimited Landing Pages
Unlimited Unique Visitors
Unlimited Custom Domains
A/B Split Testing
Email Autoresponder Integrations (allow email integration to third-party systems such as MailChimp, GetResponse, ActiveCampaign, Salesforce, and Drip)
Actionetics: is an email marketing system that allows users to interact with all their leads and buyers directly from their dashboard.
Backpack: is an affiliate sales management system that helps you track the stages of their deals and leads.
ClickFunnels Funnel Hacks System Pricing Plan for $997 (6 Months) and $1,997 ( 1 Year)
Funnel Hacks is a training program on funnel building and it comes along with a 6-month or 1-year access to the full etison ClickFunnels suite. The Funnel Hacks system goes for only $997 for 6 months or $1,997 a year.
For this price, The Funnel Hacks System comes with the following:
6-Months Full Etison Suite ClickFunnels Account [Value: $1782]
6 Week Funnel Hacks Master Class [Value: $2,997]
Instant Traffic Hacks [Value: $1,997]
Inception Secrets [Value: $1,997]
SOAP & Seinfeld Email Sequences [Value: $997]
5 Steps To Building Your Online Sales Funnel
Fellow these five steps to construct your own simple online sales funnel.
1. Create a great landing page.
Your website's landing page is the first impression potential customers will instantly have of your business. Therefore, take time to make sure that it looks great. A good landing page will also encourage visitors to sign up for some sort of list, or subscribe to the website. This gives you that all-important contact information, which becomes your first line of communication.
2. Present a front-end offer.
The next step is to present potential customers with the opportunity to buy a product or procure your service. "When constructing your main front-end products and associated upsell offers, you should be engineering them with the additional mindset of . . . how will this help create more desire for the next [backend] offer [you're] going to present them.
In other words, at this step, you should be “pre-selling” on the next step in the funnel.
3. Give an upsell offer on the back end.
Offer your customers who just bought or are about to buy a product or service the opportunity to upsize, or upgrade, that service. For example, create an offer that will deliver even more benefit to the customer if he or she upgrades. This strategy is called an upsell.
Consider this the steak dinner to the regular offer’s appetizer. You are offering your customers more substance if they choose to upgrade. Of course, that also means you make more money because an upsell typically involves a larger or more expensive item or service.
4. Offer a downsize option.
In the same way that you encouraged customers to upgrade services in the upsell step, this element of the funnel calls for you to offer a downgrade option to certain customers.
No, a downsize option doesn't represent a failure and should not be looked upon as the loss of a sale. Instead, consider this a way to keep a customer unable to buy from you due to budget constraints. Keep in mind that those constraints may change. Be considerate and offer cheaper options for these individuals to keep them as potential customers.
5. Keep it going.
The last step in the sales funnel is to keep your momentum going. Follow up with all the new customers you have acquired and ensure they are happy with their product or service. A great way to accomplish this is to offer a membership-based rewards program. This will allow you to remain in contact with customers, giving you the perfect means for telling them about new deals and services.
The steps listed here are geared to a business with an online presence. Of course, this might not describe your particular business. However, every business can benefit from the sales funnel model.
Just remember: Your potential customers’ category, which represents the greatest amount of people, goes on top of the funnel; and the smallest category, established customers, goes on the bottom. The categories in between may be altered to meet your specific business’s needs and sales goals.