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Digital Marketplace Industry in 2021: What to expect?

This article was originally posted on Codica Blog.

Nowadays, e-commerce has stopped being a cherry on the cake, as it’s the cake itself. We certainly agree with this quote by Jean-Paul Agon, CEO of L’Oreal. It’s an important thing to understand for offline and online shops of any size.

What else to consider if you want to stand out from the crowd when starting an online marketplace? Learn from your audience and rivals and stay on top of the industry trends.

What are the most influential online marketplace trends? In this brief article, we filtered them out for your convenience.

1. Mobile shopping

Smartphones are the tools that fuel the ‘mobility revolution’. Recent stats predict that mobile e-commerce will account for 73% of total shopping in 2021. So, in the world of mobilization, you need to trade using desktop devices and smartphones alike.

Below, you can find the table that shows the growth of the mobile shopping share from 2016 to 2021.
How can you satisfy your mobile customers? You need to build a responsive and user-friendly website. Visitors should have a pleasing user experience with your marketplace from both mobile and desktop devices.

One of the most efficient ways to attract mobile users is to upgrade your website to a PWA, or progressive web application. PWAs provide customers with a fast and smooth experience that creates a sense more of a native app than of a regular website.


With such a boost, your shoppers can install your app in a click, get notified on their smartphones, and visit your marketplace while offline. Also, the PWA technology helps enhance your conversion rates and better engage with mobile customers. That is why market leaders like AliExpress or Flipkart turned to progressive web app development.

Do you want to 3X increase the time spent on your platform? And how about getting 4X more interactions? Discover the best examples of PWA for e-commerce marketplaces in our blog article.

2. Vertical marketplaces

In the world where Amazon and eBay exist, vertical platforms are most likely to succeed. That is why businesses start offering more niche solutions. Why does it help launch a successful marketplace?

The thing is, vertical marketplaces have a well-defined target audience that’s easier to reach. When you narrow the focus of your marketplace, you can bring more value to your customers by serving their unique demands.

Are you planning to start your marketplace development? Think about launching a vertical e-commerce platform that will help you stand out against your rivals and widen your audience.

Also, mind that you can widen your marketplace’s specialization and add new offers when you think it’s the right time.


3. Artificial intelligence

In 2021, there’s a growing trend to use artificial intelligence in e-commerce. According to Juniper Research, online retailers will invest $7.3 billion a year in AI by 2022.

One of the most interesting AI implementations in e-commerce is chatbots usage. What potential benefits can they bring? See the chart below.

E-commerce allows using AI not only in chatbots. You can also try personalized recommendations for your customers based on their purchase and search history.

4. Voice commerce

By 2025, the percentage of households that have smart speakers in the US is expected to reach 75%. Voice commerce is moving forward with seven-league steps, and experts predict that it will rise to $40 billion by 2022.

How can you adapt your marketplace to stay in the game in 2021?

- Optimize your website for voice search queries;
- Offer a FAQ page;
- Update your local listing and get a Google My Business account;
- Enhance page speed.


5. Omnichannel selling

Did you know that a strong omnichannel strategy allows businesses to retain on average 89% of their customers? So what is omnichannel marketing all about? It resembles multichannel commerce that presents your platform on online and offline channels. But the difference is that omnichannel commerce connects channels to offer a seamless experience.

Do you want to implement the omnichannel strategy? Below, you can find the tips that will help your e-commerce platform benefit from this marketplace trend.

- Research your customers’ interests and pain points.
- Choose the right channels that are more popular among your customers.
- Define each channel’s use to optimize your strategy.
- Track the results of your marketing strategies and change accordingly.


6. Shoppable video ads

Another great idea for an online marketplace is to embed links in shoppable videos on social media. In such a way, you allow shoppers to buy featured products almost immediately, bringing purchasing closer to the viewer.

How to use this concept for your marketplace? You can find out in the shoppable video ad for Ted Baker.

Final thoughts

We went through the trends that will be important for e-commerce in 2021. They can be very beneficial for online marketplaces if applied to the point. You can think through and decide which trends discussed above will bring success to your e-commerce platform.

Need any help in online marketplace development? You can contact us to get a free quote or check our portfolio where we proudly share our delivered projects.

Do you want to learn more about online marketplace trends? Visit our comprehensive article: Top 10 Online Marketplace Trends to Watch out for in 2021.
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Hence, starting a taxi business would be a great choice in 2021. Uber clone apps like Wooberly can help you get started with your app development process. 2. Online tow truck business The tow truck business is already a huge hit. But, with the integration of technology, it'll be easier to reach potential customers. Travelers often need road-side assistance in case of emergency, and they like getting their service done instantly. Offering instant towing service by using on-demand mobile app solutions can be a great idea. 3. Dry cleaning and laundry service Laundry and dry cleaning is one of the evergreen small business ideas that you can start in 2021. It works in a way that you offer an on-demand laundry platform that connects laundry service providers and customers. The earnings you make will be the service fee from the customers and the service providers for every successful booking. 4. Food delivery business Online food delivery is one of the successful businesses of 2020. Almost 7 in 10 people ordered food online to avoid going out to restaurants. Many small business owners adapted to this change to start their food delivery platform. 5. Courier delivery As more people shop online, the courier or parcel delivery business is growing rapidly. Starting a small scale local courier or parcel delivery business in 2021 would be more profitable. You can start an online courier delivery business by creating a courier app like Uber that connects your customers with nearby service providers to deliver their shipments. 6. Vacation rentals As long as tourism stays, there's always a scope for vacation rental businesses. You can rent your unused spaces for rent on websites like Airbnb, or if you choose to start a business like Airbnb, you can create a website like Airbnb to get started. 7. Bike rentals Starting an online bike rental business is a great small business idea. Tourists like renting bikes to visit places where it is restricted only for bikes. According to a recent report, the global bike rental market is expected to reach 10.1 billion by 2027, hence starting a small scale bike rental business is a profitable business idea. 8. On-demand beauty services The on-demand beauty services app connects users with the beauticians or salons to get their make up done right from the comfort of their home. To create an app, you can choose a readymade Uber clone script like Wooberly. 9. Handyman services According to on-demand economy statistics, the home services market is expected to grow at a CAGR of 49% by 2021. Due to the change in lifestyle and increase in the use of mobile phones, people love getting services right at their doorstep. Hence, creating a handyman app like Uber to start your own business would be a profitable idea. 10. Online tutoring Due to the COVID 19 pandemic, the online tutoring business has gained huge popularity among students and parents. With the advent of technology, it is now much easier to start an online tutoring business. You can create an Uber for tutors app with the help of on-demand apps that are available in the market. Steps to start a small scale online business in 2021 Now, you have some crazy ideas for your startup. But wanna know how to start one? Then follow these steps to get started. 1. Understand and choose your niche After discovering the idea for your startup, it's now time to narrow down your niche. For example, if you wish to start an online food delivery service, there are numerous ideas that you can choose from. Like, office food delivery, organic food delivery, home-made food delivery, etc. You have to choose your niche and build your business around it. 2. Analyze the demand The next step is to determine the market demand for your business. For any business, there has to be a demand to get traction. This can be determined by conducting surveys that show the willingness of the customers to purchase your product/service at a certain price point. 3. Market research Doing market research helps identify your customers' buying patterns, market trends for your product/service, insights into the competitors, etc. It helps create a proper business plan. 4. Create a website or a platform It's time to go live. After completing all the foundational works, you can get started with creating a website or a platform that connects you with your customers. If you're trying to start an on-demand taxi service like Uber, then you can create an app like Uber with the help of ready-made on-demand apps in the market. It'll help you launch faster into the market. 5. Get creative with your marketing Marketing plays a vital role in connecting your business with your customers. Creating the best marketing plan can help you reach your potential audience faster. Some creative marketing ideas are, Get into sponsorships Use social media Create infographics Get started with video marketing Use your brand voice You got your idea into motion, created your platform, and started getting customers to your business. Make a plan, assemble a great team, and now, it's time to scale. Summing-up We've seen some amazing small scale online business ideas that you can start in 2021 and be successful. Also, we've discussed the seven actionable steps to get started with your idea. Now, it's your time to make your dream come true.
Pharmacovigilance Methods
The most capable framework to address a specific condition is simply poor upon the drug being suggested. It moreover depends on the sign, an especially generally speaking public being regulated, and the issue that is being considered. Such a technique likewise depends on the real world if the information is feeling the absence of, such a threat being considered, anticipated risks, and if the sign disclosure, evaluation, or security presentation is the standard target of the appraisal—the choice of the methodology in looking out for flourishing concerns the most fitting game-plan should be used—the fundamental ways of thinking in pharmacovigilance help the specialists in pondering the arrangement of the whole cycle. The accomplices and regulatory experts go through superb and enthusiastic pharmacovigilance training while simultaneously seeking after pharmacovigilance courses to facilitate and develop these arrangements with the best balance of threats and benefits. These medicine basics require clinical fundamentals, henceforth making it obligatory for the help to go through extra clinical assessment getting ready subject to clinical research courses. The all out of the flourishing profile of the meds relies on its security profile tended to by the congeniality of the risks and benefits. These need to cling to the mentioning strategy, which is solely prepared and guided by the pharmacovigilance plan. This strategy ought to be reestablished constantly to ensure that the approach won't get crashed. This outline holds power in the adequacy of a medicine.
Launch an Up to Date and Affluent Social Networking App
Social networking sites have made communication unchallenging and frequent. Gone are the days we would wait for hours and days to get a single letter from our loved ones. Now we can connect anyone instantly with a single tap. Social networking sites have also made our work life more comfortable. Business communication and business activities like advertising and sales are also carried out efficiently by social networking sites. Viber is one such app that smoothly facilitates communication. As of January 2019, Viber has a 260 million monthly active users. There are quite a few apps like Viber in the market, and Viber clone apps are widely used by many. Few primary features in a Viber clone app User profile The users can log in and create a profile where they can manage their personal information, profile picture, update status, etc. Free messaging and calls Users can send unlimited text messages free of cost. They can also enable voice calling and video calling. By purchasing Viber out credits, the users can also call landline and mobile numbers. Media sharing Viber clone app allows the users to share any number of photos, documents, contacts, videos, live location updates, and much more with ease. Chat settings The users can give thumbs up to text messages and images. They can also use stickers and emojis in the chat. 30% of Viber users send stickers daily. This makes conversations fun and lively. The app also allows users to carry out group chatting in which many numbers of people can be added and communicated easily at the same time. Contact with celebrities Viber clone apps allow users to contact and get in touch with stars and celebrities. This is carried out without the celebrity’s privacy being breached, and their contact information is kept private. End-to-End encrypted All the conversions carried out are end-to-end encrypted and are visible to the users who carry out the conversation alone. This keeps the privacy of the users intact. Hidden and self-destructing chats The users can carry out secret conversations by hiding the chat whenever needed and accessing it using a pin. The chats can also be automatically deleted or self-destructed if the user sets up a particular timer. Managing conversations In a group chat where many users are present the admin has the privilege of deleting unwanted messages, deciding whether users can post specific content and banning users who do not follow the community rules As of 2020, Viber has generated a revenue of $5 million. Viber is a well-established app because of the smooth interface and essential features it has. In looking for a company that offers Viber clone app development services, the company should provide solutions like extensive technical support,white-labeled solutions, high customization of the app, and a comprehensive testing process.
MS-101-deutsch Prüfungsfragen, MS-101 Examübungen
Vor dem Kauf können Sie zunächst kostenlose Demo auf unserer Webseite www.it-pruefungen.ch herunterladen und probeweise gebrauchen, wären Sie damit zufrieden, dann können Sie unsere Microsoft MS-101-deutsch it-pruefungen.ch ruhig kaufen. Unser Kundenservice ist online rund um die Uhr. Empfangen wir Ihre E-mail oder Nachricht, antworten wir Ihnen so früh wie möglich. Microsoft MS-101-deutsch Prüfungsfragen Prüfungsunterlagen Info zu dieser Prüfungsvorbereitung MS-101-deutsch Prüfungsnummer:MS-101-deutsch Prüfungsname:(deutsche Version ung englische Version) Microsoft 365 Mobility and Security Version:V19.99 Anzahl:292 Prüfungsfragen mit Lösungen Täglich überprüft unsere IT-Experten das Datensystem, ob sich die MS-101-deutsch it-pruefungen.ch verändern oder aktualisieren. Die aktualisierten MS-101-deutsch it-pruefungen.ch werden per E-mail an Sie geschickt. Bitte überprüfen Sie Ihre E-mail regelmäßig. Nachdem Sie unser MS-101-deutsch it-pruefungen.ch gekauft haben, gewähren wir Ihnen einjährige kostenlose Aktualisierung. Ein Jahr später, wenn Sie diesen Service ein Jahr später weiter genießen möchten, zugestehen wir Ihnen darauf 50% Rabatt. www.it-pruefungen.ch---Die Bestehensrate für Für MS-101-deutsch Prüfung erreicht 98.9%, denn alle von uns angebotenen MS-101-deutsch it-pruefungen.ch sind von unseren Experten sorgfältig ausgesucht. Sie brauchen keine unnötige Zeit und Mühe auf jene nutzlose Microsoft MS-101-deutsch it-pruefungen.ch vergeuden, so ist Ihre Bestehensrate nazürlich höher als die anderen. Auch wenn Sie unglücklicherweise in der MS-101-deutsch Prüfung durchfallen, würden Sie auch keinen finanziellen Verlust erleiden. Denn wir können Ihnen versprechen, solange Sie und Ihr von dem Prüfungszentrum ausgestelles Zeugnis gezeigt haben, werden Wir Ihnen nach der Bestätigung alle Ihren Gebühren zurückzahlen. Das ist das sogenannte Slogan „Keine Hilfe, volle Erstattung". Oder Sie können andere Prüfungsfragen bei uns wechseln, was auch kostenlos ist. Trotzdem wüschen wir Ihnen herzlich, dass Sie Ihre MS-101-deutsch Prüfung zum ersten Mal bestehen können.
Top 10 Cloud Service Providers in 2021
No cloud implementation can be completed without cloud service providers. While cloud solutions are in high demand the companies often got confused about which cloud service provider to choose. And in many cases, they even do not know about the top cloud providers in the market. Cloud service providers play a vital role in enhancing the overall experience of your project. The wide range of services offered by them allows enterprises to manage their requirements related to the software, server, storage, and other infrastructure setups.  Stay tuned as we have come up with the top 10 cloud service providers that are going to rule the market in 2021. The list will also guide you in selecting the provider for your cloud-based requirements. Before we get into the list why not have a quick look into the Cloud Service Benefits: Cloud Service Benefits 1. Ease of Usability: Cloud computing allows a business to manage their operations consisting of hardware, databases, servers, software licenses with ease. There are no additional requirements for hardware, servers, or other utilities to be acquired at the enterprise end. 2. Full-time Accessibility: With cloud computing, you get a 24×7 uptime for your respected service. The services can be accessed at any given time and location as it is all managed at cloud service providers end. 3. Scalability and Reliability: It comes with no limit to scale your service with increasing the number of users or exceeding the resources requirements can be done at ease. There is no limit to the number of users or resources.  4. Maintenance & Mobility: The Cloud Services come with automatic maintenance and do not require any of your workforces to do the proceedings; it is all managed by the cloud service providers. Cloud service providers have various data centers across regions letting it faster and easier.  At this point, you should have an understanding of the categories of cloud services so that you can find it easy to pick the right service provider. For your convenience here is the brief: Software as a Service (SaaS): The service model allows the use of software on a subscription basis that is centrally hosted by the cloud service provider. Platform as a Service (PaaS): The service model operates as a platform that allows you the development and deployment of the services hosted via central storage on the cloud. Infrastructure as a Service (IaaS): The service model allows the use of an instant computing infrastructure that is managed by the Internet-based cloud service provider. Top 10 Cloud Service Providers: With the growing utilization of cloud computation services, here goes the leading companies who are providing optimal cloud services: 1. Amazon Web Service (AWS) Being a leading on-demand cloud service provider has made it a comprehensive and broadly adopted cloud platform that offers over 165 fully-featured services from its data centers that are placed globally. It has a user base of over a million customers worldwide. In terms of revenue aggregation, it generated a revenue of $35 Billion in the year 2019. Some of its popular services are EC2, Virtual Private Cloud, Amazon Connect, AWS Lambda. Some of the Key Features of AWS are: APIs Functionality Lower Costs Vast Global Network Latest Innovative Technologies 2. Microsoft AZURE Another prominent cloud computing platform is the Microsoft-developed Azure, which comes as an Iaas, Paas, and Saas. Azure is stated as the largest cloud-based service in terms of revenue. Microsoft has launched it to provide both Microsoft-based as well as third-part-based entities under azure. Microsoft Office 360 & 365 are also part of this cloud-based architecture. Services by Azure are Azure DevOps, Azure AI, Azure Blockchain Workbench are some of the leading cloud-based services by Azure. The Projected revenue growth for 2019-20 stands at $35 Billion for Azure-led services. Here are the Key Functionalities of Azure: Rapid Application Development Real-time Data Processing Hybrid Automation Service Serverless APIs  3. Google Cloud A leading cloud service architecture offered by Google, the services consist of management services and some modular cloud services like data storage, data analytics. The Google Cloud Platform provides IaaS, PaaS, and Serverless computing solutions allowing the services to be utilized by the businesses. The annual cloud services revenue for google cloud services is stated at $8 billion. Some Key Functionalities offered by Google Cloud are: AI and Machine Learning Service API Management Data Analytics  Hybrid and Multi-Cloud Tool 4. IBM Cloud IBM Cloud is the cloud networking service provided to the customers including, the architecture of IaaS, SaaS, and PaaS that are distributed via public, private, and hybrid cloud delivery setup. IBM has been working in providing enterprises with cloud-based services in the network, storage, data storage, and other services. IBM Cloud estimated its annual revenue at $19.16 billion A few of the leading services of IBM Cloud are: Cloud Migration Cloud Strategy Services Cloud Development and Management 5. Oracle Cloud Oracle Corporation brings out one of the leading cloud computing services via its oracle cloud. Allowing you to use the cloud resources such as servers, storage, applications, and other services through its vast range of global data centers. Oracle provides leading cloud services with the developing architecture of IaaS, PaaS, SaaS, DaaS helping build, deploy and access your applications via the cloud. Oracle had an estimated $ 18 billion in revenues for the year 2019-20. Oracle Cloud offers its service in: Compute Storage & Networking Data Management App Development 6. Alibaba Cloud Alibaba Cloud is the subsidiary of the Alibaba group having its headquarters based in Singapore. It is the largest cloud service provider in China. The services are offered on a pay-as-you basis and include Elastic Computing, Data Storage, Networking, and other services. It has its operations spanned across 19 regions and 56 Cloud availability zones across the globe. Alibaba Cloud had estimated revenue of $4.5 Million annually.  A few of the key service of Alibaba Cloud are: Integrated Cloud Suite Virtual Server (VPS) Cost-Effective Storage Service 7. Salesforce A leading cloud-based software company headquartered in San Francisco offers a range of cloud-based solutions for enterprises.  One of its highly used services is CRM, with it other services like marketing automation, application development, and data analytics. It had estimated revenue of $17 Billion for the year 2019-20 Salesforce leading services are: Customer Relationship Management Marketing Cloud Sales Cloud Commerce Cloud 8. SAP It is a global provider of cloud-based software services for enterprises to develop and manage customer relations and business operations. SAP is headquartered in Walldorf, Germany, and regional offices spanning across 180 countries. It is the largest Non-American software company in the world.  SAP developed ERP Software is its mostly used service across the globe. For the year 2019-20, SAP estimated €27 Billion in net revenue. A few other services offered by SAP are: Accounting and Financial Planning and Analysis Enterprise Treasury Management. Accounts Billing and Revenue Management 9. VMware VMware is a leading software company that provides its customers with services under cloud computing and visualization software. VMware desktop software has compatibility with Windows, macOS, Linux, and its enterprise-based hypervisor server has direct hardware connectivity allowing you to operate without any OS requirements. The company estimated around $8.7 Billion in revenues for the year 2018-19 Few services offered by VMware are: VMware vRealize Suite VMware GO VMWare Workstation VMWare Fusion VMware ESXi 10. Adobe Creative Cloud It comprises the cloud-based software services offered by Adobe Corporation. The cloud services allow the enterprises to avail of web development, graphic designing, photo, and video editing.  The services come on a subscription basis where one can download the service after purchase through the internet and avail it for the required period. For the year 2018-19, it estimated a $7.9 Billion revenue. Some leading service of Adobe Creative Cloud are: Adobe Creative Suite Adobe Dreamweaver Adobe Illustrator As cloud services are expected to grow more and more with the inclusion of emerging technologies like IoT, Artificial Intelligence makes it more scalable for enterprises to opt-in and utilize these services. The listed companies for the Cloud services are constantly improving their services and bringing the leading advancements to drive forward the enterprise businesses across varied domains.