Mobile app design can be an uphill task if you get into it without any proper planning and evaluation. With adequate pre-planning and strategic expertise from an experienced mobile app design company, you can tackle all the challenges that are in the way of mobile app design.
In this blog, you will explore the crucial design stages that any mobile app should go through to become successful.
If you have been pondering about designing a mobile app for long, I’m pretty sure that you are convinced about its crucial role in bringing better business results. There are many benefits that a mobile app can confer on your business.
As per the latest reports, consumers downloaded 218 billion mobile apps to their connected devices. This is poised to increase in the coming years. Users spend 3.1 hours per day in apps on average. Having a mobile strategy is critical for your business success as you can sit ignoring these figures.
The term mobile app development scares you away as your mind conjures complex coding bustles. Mobile app design should precede the development stage. This process consists of key 3 stages. Here they are:
Three Crucial Stages of Mobile App Design
1. Business Analysis
Collaborate with a professional business analyst to sketch out your company’s mobile strategy. Do this by analysing the market conditions competitors, customer journey, weaknesses, and your stakeholders’ vision about your company. You also need to define the purpose of the app and the benefits this app confers on the end users. All these help you evolve a mobile app strategy that is SMART - specific, measurable, achievable, relevant, and timely.
After reaching clarity on the platform, you need to move onto considering the mobile app development approach.
Native mobile app development
Native apps are developed exclusively for a single platform using a native-to-the-operating-system language. Designers will custom make UX and UI design of the app as per the platform’s original guidelines. The end result will be a perfect app for that specific platform. These apps will have access to all the advantages of the device and the operating system’s features. Though the development costs are high, it assures higher user satisfaction.
Hybrid mobile app development
Cross platform mobile app development is similar to Hybrid only in terms of code shareability. This mobile app design offers near-native look and experience on both native platforms. This option is the best for low-cost custom apps with secure, stable, and repeat features.
2. UX Design
UX design covers everything that differentiate a good app from a bad app. You need to consider the user experience (UX) aspect seriously if you want your app to be successful. Successful apps are noted for faster loading time, intuitive use, and delightful interaction.
After deciding the functional requirements, you need to quickly move into the actual design action. Hire a UX expert to get a clearer picture on mobile app users’ persona analysis and these users’ interaction patterns with the application (or user scenarios).
Multiple personas and user scenarios will give the mobile app designer to design the app with a clear goal. He will create wireframes depicting interaction flows between a user and the mobile app. These UX wireframes will undergo rigorous UX testing. Early feedback will help the designer to fix the UX errors early.
3. UI design prototyping
User interface (UI) designers start their work basing on the UX wireframes. They transform these monochromatic schemes into vivid and sophisticated digital prototypes. They will blend a lot of elements while doing this transformation; for example: brand message, platform-specific guidelines and the hottest mobile app design trends. They will also see to it that the look and feel of the mobile app is in conformity to the web application, if there is any.
They will collect feedback on this UI prototype to integrate changes and fix errors. Once you approve the final version the design becomes complete.
The above discussed are the key stages involved in a mobile app design project. There could be variations in it as per diverse project specifications. If you are brainstorming an app idea and are confused about how to move about it, schedule a call with our mobile app design team.