In today’s world, if you say that aroma of the popcorn is enough to drool the customers, you are probably wrong. Along with that, you also need custom popcorn bags that look attractive and invite the customers to taste the popcorns inside. These bags are influential in protecting the popcorns from the effects of heat and other environmental conditions. Producing the popcorn packages is not that simple that many think and, only a few marketers are successful in accomplishing this task.
Opt For Quality Materials:
In the production of custom popcorn boxes, your fundamental goal should be the selection of the right kind of packaging materials. This selection matters a lot since it would be determining the overall protection capability of the boxes. The choice of third-grade materials will be producing no benefit for you. You may succumb to the temptation of using these materials for the sake of saving few pennies but, you will end up compromising the protection of your delectable snacks. Make sure that you always rely on the quality materials like cardboard or Kraft paper when it comes to the production of popcorn packages. As a result, you would be able to keep these delicious food products safe from unfavorable effects and preserve their crispness.
Make Them In Perfect Sizes:
As a brand marketer, the “one size that fits all” policy seems quite interesting and tempting. But looking at the cons of this strategy, it would not be wise to implement this approach at all. The popcorns need to be packed in boxes of different sizes according to the needs of the customers. Similarly, the size of the box is dependent on whether you want to print the information on it or not. When you are eyeing for printing some details, you need to go with the relatively larger boxes. However, for the customers wanting the popcorns in smaller quantity, you need smaller packages; otherwise, the presentation would be compromised.
Unique And Inspiring Shapes:
It is a fact that adding uniqueness to the packaging makes the inside contents or products look unique. Modify the popcorn packaging and alter its shape in a unique way that your food items become a source of attraction for everyone. Break the rule of going with conventional shapes and be artistic with the shape such as hexagonal, pyramidal, or a triangular shape. Besides, a relatively better idea in this regard is the shape of the packaging as per the theme of different events such as bat or ghost shapes for the event of Halloween. Similarly, the shape of a heart or flower for Valentine’s Day and, tree or Santa Clause for Christmas.
Relatable Color Selection:
Color is the most important aspect of the packaging and must be considered carefully since it can act as the magnetic force for you to attract the attention of the audience when done right. The colors that you use in the design of popcorn packages must be such that the target audience can relate to them well. For instance, if you are using bright colors, they should not convey a somber feeling. Rather, they should make the people relate to a joyful occasion. The colors that relate to the original or parent theme of your brand can also be employed in your design so as to give an appropriate hint at your brand personality.
Print Technical Details:
While you are designing the popcorn packages, it is important to take care of the incorporation of the details related to the popcorns. It is because almost all the clients visiting your outlet will be looking at the nutritional information of these snacks. Therefore, do not forget to convey to them the details such as ingredients you used to make these snacks, the health benefits, and other such details for which the clients are looking. Along with that, you must reflect your brand identity through the imprinting of your brand logo and other essential brand elements such as slogan, tagline, and contact address on the popcorn packages.
Make Good Use Of Imagery:
Marketers saying that “a picture is worth more than a thousand words” holds true in this particular case when you are designing the popcorn boxes. Instead of using a large number of words in describing the different aspects of your snacks, a simple image with a plain background can do the job. Use the high-resolution pictures of these food items so that the appetite of the clients enhances and they incline towards buying them straight away. Remember, the incorporation of pictures in the design is not about just telling the audience about the inside items but also bringing excitement while opening the box.
Do Not Prefer Complex Designs:
The packaging design is a form of communication between you and the audience meant to be targeted for selling the snacks. It is probably your foremost interaction with the visitors, so; you cannot let this opportunity get wasted by using some complex designs. Bombardment of unnecessary elements in your packaging design makes it visually noisier, and, as a result, it becomes impossible for the customers to comprehend the original message. To keep things simple and avoid any complexity factor, simple and clear designs that use minimalistic fonts, one or two colors, and clear graphics must be your top priority.
Decorate The Internal Side:
No doubt, it is mandatory to design the outside of the popcorn packaging as attractive as possible so as to mesmerize and entice the customers but, do not forget about the inside of the packaging. It carries the same weightage and value as the outside of the box holds. Where outside of the box is the first interaction with the audience, the inside of the box can elevate the customer experience while they are eating your food items. You can print the name of the customer on the inside or add some special coupons that can avail some freebies to the clients. Also, you can add some interesting patterns, cartoon characters, or images to make the customers feel more special.
The gist of this article is that the custom popcorn bags need to be as enticing as possible since this way, the customers would be gravitating towards your food products. Getting these bags in the right size and shape makes them look elegant while, the right material selection makes them more durable. The strategic use of relatable color themes and good use of imagery enhance their visual elegance that instantly grabs the attention of people.
