Back-links are a vital tool for SEO of any website. For any website to rank high on the SERPs (Search Engine Results Pages), it needs a lot of back-links. But how many back-links does a website need? How many is enough? Well, no fixed number can be assigned for this purpose. When it comes to back-links, every website needs to stay ahead of its competitors who might be adding a lot of new links every month, because at the end, the website with the most number of good back-links is the winner, having the highest rank.
But what is a back-link? It is but a link that directs visitors from another website to your website. Back-links are an important SEO tool that help boost the number of visitors to a website, leading to better exposure for the goods and/or services that a website is offering. So in other words, it brings in visitors who can become potential customers for the website.
Back-links are like a vote or recommendation for your website from another high quality authoritative website. When Google notices a certain number of mentions of your site on these other sites, it counts as valuable recommendations automatically boosting your site’s SERP ranking. So, although the quantity of such links is important, the quality is equally important.
So, backlinks can be in the form of certain words or phrases that can be clicked by the visitors of these other pages/websites and they get directed to your website. So how to ensure good back-links to your website? Although there are indeed no simple tricks or short-cuts to do this, there are number of strategies different agencies follow. Let us talk about the most important and interesting ones:
Maintaining a high quality website with relevant and interesting content-
As we discussed earlier, for good backlinks we want authoritative websites to link to our website and for that to happen, it is absolutely necessary that our website is seen as a high quality and interesting space that is consistently posting relevant and informative content and not just space-fillers.
The content should be duly updated for this purpose and to make it easier, there should be certain timeless content- the kind of content that stays relevant irrespective of the days and seasons passing by.
Content with originality-
Any of the good websites would be happy to link to your website if it offers them a fresh batch of information, research and data, that they can’t find readily at ten other websites. Of course the relevance is always important. If the content seems to be something that could be a hit with the visitors, the back-link is guaranteed.
Natural and organic links-
If you can ensure a certain amount of limelight to your brand, products, services and/or website, there would be a bunch of great websites that will be compelled to mention your website and provide the visitors with a link to the site.
Certain styles of content on a website are more favored by the visitors as compared to the rest. One of them is articles in the form of a list or in short, listicles. Any content in the list-form is easier to read, irrespective of the device they are being read on and the defined format seems to be preferred by the visitors.
The content of your website should be made up of not just data and facts presented in words but also support it with infographics, pictures, charts, or some form of the media. This makes the other sites quite likely to link to your website
Keeping up with the trends-
There is a certain benefit of staying up-to-date with the current events and trends as well as it proves beneficial in garnering the attention and links from of the popular news or fast-media related websites. Also, certain seasonal content can be pre-planned for the year-round events that occur every year.
It is always advisable to make it easier for other websites to link back to your site. Use tools that can generate links when any content is copied and pasted from your website. Also, easy to copy-paste HTML-ready snippets should be made available for other sites for easy linking to your site.
Apart from encouraging and generating sufficient interest towards your website, you would still need to reach out to many blogs and high-quality websites so that they can check out your website contents and opt to link to you. There are many ways of doing this.
-> One would be following the high ranking guest blogging websites and submitting some authentic content to be published and taken seriously. You could sometimes also use commenting on blogs and posts of relevant topics and leave backlinks to your site.
-> You could also do some research and figure out the sites that are linked to your competitor brands’ sites.
-> You can also reach out to publishers who might have mentioned your brand name but not included any link to your website. The same goes for any use of the graphic content of your website by another publisher, without including the back-link to your site.
-> Another interesting strategy is the quid pro quo method of getting links from websites and offer them a link back to theirs
-> Reach out to the site-owners who are linked to an outdated page (related to a similar genre), notify them of the issue and offer your own site as a replacement, gaining a back-link.
-> Similarly, you can find broken links on a resource page and you can contact the site owner to replace the broken link with a link to your active website instead.
No doubts, all these things will take thorough monitoring, research and efforts. But when your website is being linked-to by plenty of high-quality websites, it is seen as positive signal to a useful page by the search engine crawlers, directly giving your website a good SEO score. And always remember that it is a continuous and careful process which when done right, can take your website places.