Every year the internet giant makes recommendations to companies on how to take advantage of the period of the year when users are most active on the internet to increase sales.
1- MAKE THE SHOPPING EXPERIENCE PLEASANT
Here it goes from the design of your online store to how your website flows and how you help your potential customer to move through it.
An easy-to-navigate website is essential since the average time a visitor spends on a website is 2 seconds.
If in that time your website has not given him what he is looking for, he will leave with a bad taste in his mouth.
The experience of navigability and use through our e-commerce website should be like a highway without tolls or traffic jams for our potential clients. Make the home page alive and attractive.
2- TAKE INTO ACCOUNT THE CUSTOMER'S SITUATION
When the customer arrives at your store, they may be investigating possible alternatives to their problem, looking at the details of specific products, or buying.
The information that interests you in each case is not the same, your store must talk to all customers at the same time, in a way that serves each and every one.
Always put yourself in their shoes and make sure they have the information they need to move on to the next phase.
3- CREATE AN EXPERT IMAGE
Someone worth listening to and possibly a good provider of the products or services you sell.
For this, you can use your Blog, a site where your client knows that they can find solutions to their problems or doubts.
At GROU, the leading agency in the development of Inbound Marketing in Mexico, we have seen how many companies have chosen to integrate content marketing into their digital marketing strategy.
4- ADD A CHRISTMAS TOUCH
Make a version of your online store more cheerful and fun for Christmas, replace more typical products and services with a Christmas pack.
If you have a team of designers takes care of giving your website a Christmas touch.
Do not forget to use quality images, it is very important to have good product images on your website, the more the merrier.
5- HAVE PRODUCT RECOMMENDATIONS
Inspire your customers, maybe if they buy product A it is good for them to buy product B.
The results with inbound marketing are given, precisely, through comparative information that solves doubts from users.
6- ADD DISCOUNT COUPONS ...
And don't forget that the content of your website is still the most important thing!
7- CUSTOMER SERVICE IS ESSENTIAL
The guarantee that the person who buys in your online store will have their product on time is essential and tell them that if you do not comply, you will give them something in return.
Be quick in deliveries, give solutions and take into account the time factor, especially at Christmas.
8- CREATE NEW OFFERS
On these dates of so much spending, making special offers can help you a lot to sell more online.
Some brands in fact make online offers that they do not have in store in order to promote both traffic to their website and online sales.
9- USE SOCIAL NETWORKS
Move your offers, coupons, etc. in your social networks, make yourself seen.
Running a campaign in Google Adwords (SEM) can also help you a lot, since it is a very easy way to appear first in search results, something that every agency that offers inbound marketing services should guide you.
10- FREE SHIPPING COSTS
This practice is becoming more and more common, and people love it !, so do it.
Temporarily reducing or eliminating shipping costs usually generates a peak in sales, but it is not an appropriate policy if you are not considering eliminating them permanently in the future.