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Chia sẻ kinh nghiệm livestream bán hàng mỹ phẩm

Sau đây mình sẽ chia sẻ về những kinh nghiệm livestream bán hàng mỹ phẩm hiệu quả cho các chủ shop online trên Facebook. Giúp bạn nhanh chóng tiếp cận được với khách hàng, mang lại nhiều lợi nhuận hơn.

1. Chuẩn bị dụng cụ cần thiết


- Điện thoại, máy ghi hình có camera chất lượng tốt
- Chân đế cố định thiết bị livestream tránh trường hợp bị rung lắc làm giảm chất lượng video.
- Sử dụng đèn livestream làm nổi bật sản phẩm.
- Có thể sử dụng micro thu âm.
- Điều quan trọng nhất đó là chuẩn bị background để livestream.

2. Lên kịch bản livestream bán hàng


Bạn sẽ nói gì đầu tiên? Tiếp đó bạn sẽ kết thúc buổi live ra sao? Khi nào bạn nên nói về sản phẩm/dịch vụ của bạn?,... Để có thể livestream được trơn tru thành công nhất bạn cần xây dựng kịch bản kỹ lưỡng, cẩn thận.

Lên kịch bản livestream bán hàng là ghi chú lại những gì bạn muốn trình bày như đặc tính sản phẩm, tính năng nổi bật, giá cả, khuyến mãi, vận chuyển ra sao và đặc biệt khách hàng sẽ muốn nghe về những lợi ích mà sản phẩm của bạn mang đến cho họ.

3. Thông báo trước


Bạn nên thông báo với người xem trước 1-2 ngày để họ chuẩn bị đón xem livestream của bạn.

4. Viết mô tả


Đoạn mô tả nên ngắn gọn, đầy đủ và hấp dẫn. Thêm những lời kêu gọi như share video để nhận quà.

5. Tương tác với khách hàng


Bạn nên chọn những câu hỏi phổ biến và các câu hỏi khó để phản hồi cho khách hàng khi đang livestream. Nếu khách hỏi về một nội dung khác không liên quan thì hãy lịch sự xin phép được inbox sau.

Bạn nên chào họ, cảm ơn khi họ đã đặt hàng, như vậy mới khiến khách hàng cảm thấy họ được tôn trọng.

6. Tặng quà người xem


Tổ chức các game mini, thêm các khuyến mãi, giảm giá,... và yêu cầu người chơi phải like, share video của bạn mới nhận được quà. Việc này sẽ thu hút được nhiều khách hàng tham gia hơn.

7. Chia sẻ livestream nhiều


Để tăng người xem và tương tác cho buổi livestream, bạn nên chủ động đăng video vào các hội nhóm hay lên fanpage,... Kêu gọi mọi người chia sẻ lên tường cá nhân, hội nhóm hay tag tên bạn bè bằng cách tổ chức các minigame như ai đoán đúng số và có lượt share đúng quy định sẽ được giảm giá khi mua hàng hoặc được tặng kèm phần quà giá trị.

Đối với việc kinh doanh mỹ phẩm online trên facebook thì việc livestream bán hàng chính là phương thức hiện quả giúp bạn tiếp cận được với khách hàng tiềm năng, mang lại doanh thu cao mà không phải bỏ nhiều chi phí. Hy vọng với những kinh nghiệm livestream bán hàng trên đây đã mang lại cho các bạn nhiều thông tin bổ ích. Chúc các bạn buôn may bán đắt.
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