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Twitch est devenu énorme

Twitch est une plateforme de diffusion en direct axée sur les jeux vidéo. Il a été fondé par Justin Kan en 2011, à l'origine en tant que spin-off de Justin.tv. Ce site a débuté en 2007 en tant que chaîne unique, diffusant la vie de Kan en direct 24 heures sur 24, pionnier du concept de «diffusion de la vie».

Le site Web a suscité l'intérêt d'autres personnes qui étaient plus intéressées par la diffusion de leur propre vie que par celle de Kan, qui avait néanmoins été une grande exposition pour Justin.tv. Dans cet intérêt, le site a été relancé plus tard en 2007, permettant aux utilisateurs de créer leurs propres chaînes et de diffuser leur propre contenu via la plateforme.

Le jeu en streaming n'était pas aussi simple à l'époque qu'aujourd'hui, lorsque, grâce à Twitch, la fonctionnalité est intégrée aux consoles de jeux modernes. Ceci, cependant, était un domaine clé pour la société naissante, qui a donc embauché un streamer spécialisé pour aider les gens à mettre en place le streaming de jeux vidéo. C'était un geste prémonitoire. La catégorie de jeu de Justin.tv s'est rapidement imposée comme la plus populaire du site, ce qui a conduit à la décision de la transformer en Twitch.tv.

Avec 45 millions de visiteurs uniques en octobre 2013, ce n'était qu'une question de temps avant que les grands noms du numérique ne viennent flairer. Dans ce cas, c'est Amazon qui a vu l'énorme potentiel de Twitch.

Et en août 2014, Twitch était devenu une propriété d'Amazon, avec un peu moins de 1 milliard de dollars de mains changeantes lors de son acquisition de la plate-forme de streaming, qui comptait désormais jusqu'à 55 millions d'utilisateurs actifs par mois, et représentant 1,8% du trafic Internet de pointe - derrière uniquement Netflix, Apple et Google. En France, de nombeux streamers actuels étaient déjà présents sur la plateforme, comme Gotaga, Domingo ou encore Zerator que l'on peut retrouver sur actustream.fr qui diffusent principalement du gaming.

Le trafic a continué de croître, avec 1,5 million de diffuseurs et 100 millions de téléspectateurs mensuels en 2015, passant à 2,2 millions de diffuseurs et 15 millions de téléspectateurs quotidiens en 2018 - dont environ un million connectés utilisant la plateforme à tout moment.

Le nombre moyen de téléspectateurs simultanés atteignait 1,4 million au premier trimestre 2020. La plate-forme est intégrée à Amazon Prime et permet aux streamers de gagner de l'argent en offrant des liens in-stream par lesquels les téléspectateurs peuvent acheter les jeux joués.
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