Online presence has become vital these days, whether you have a physical store or don't have an e-commerce business. According to web development stat, 97 percent of customers search for local businesses online, while 94 percent of B2B buyers research online companies first.
Creating a website is not a piece of cake; you need to consider many things like mobile responsiveness, SEO, and more. Here, I have listed some additional tips that you can consider when developing your business website.
Here are our top web development tips for creating an effective business website:
1. Create a responsive website
In 2016, OuterBox reported that more than 62 percent of shoppers made purchases using their cell phones, and statistics for 2016 indicate that more than 90 percent of shoppers use their smartphones even when they are in retail stores to compare prices and see reviews Products. Additionally, 40 percent of consumers will turn to a competitor if they have a terrible experience with a mobile website.
“If you plan to run a successful e-commerce website or any website, you need to meet the needs of mobile device users,” said Justin Smith, CEO of OuterBox.
2. Make it easy to find
You must have a domain name that describes your business or is the name of your company. Even you can have multiple domains pointing to the website. To learn more about what makes a domain name effective, hire a software development company in India at affordable rates; you will get better guidance on it.
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3. Place contact information at the top of the fold
If your business relies on people to reach you or contact your sales team, put that information somewhere easy to see.
David Brown, CEO, said: "Your contact information should be visible, preferably at the top of the homepage, so that visitors do not have to search for a phone number or address if they want to contact the company." From Web.com.
If you use social media to communicate with customers, be sure to put the links in the header or footer where users can easily find them.
4. Facilitate mobility
Dan Feltry, Weebly co-founder and chief product officer, recommends limiting the top-level navigation menu to five clear tabs with relevant pages arranged below them. You should also have a straightforward way to get back to the homepage, no matter where your readers are. Often times, the search can take the reader to a page other than the home page.
5. Keep Your Pages Neat
Paul Bolls, an associate professor of strategic communication at the Missouri School of Journalism, said readers can put information in context. If there will be too much information given there, it will overload the mind, creating it unable to retain the new information. Make sure to use a balance of text and graphics that present a clean page. To sort all the issues you can also hire indian developers to seek assistance.
One way you can consider is to cut out social widgets, like a Twitter feed on your site. Ask yourself if you're adding information that your reader is interested in, advised Michael LaVista, CEO of Caxy Interactive. If the content of your widget doesn’t support the page’s purpose, remove it.
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6. Make sure it's accurate
It goes without saying that inaccurate information will put consumers off, be it an incorrect number, outdated product information, or simple grammatical errors. Not only should you review each page before it is published, but you should also review each page periodically, especially after making updates elsewhere.
7. Respect the need for speed
A study by SOASTA, a website builder, found that 88 percent of Americans surveyed said they have a negative association with brands that have buggy websites and apps, and 83 percent said that websites slow make them have an adverse reaction to a brand or company. Additionally, 28 percent of respondents said they would go to a competitor's site if the first website they visited took a long time to load.
Make sure your site runs smoothly by keeping software up to date, optimizing videos and images for faster downloads, and using a website host that can handle your bandwidth demands.
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8. Have a Call to Action
Every page on your website should entice the reader to do something like the following:
Call, sign up for a service, buy an item, download a whitepaper.
Ensure you have a clear invitation to do just that - a button, link, or clear verbiage.
If possible, keep it in the top half of the page, so readers don't have to scroll before searching the call to action.
9. Keep Your Design Simple
Limit the use of colors, fonts, plus animated gifs, which can distract your eyes from the web page's focus. Short paragraphs and bullets also make information easier to scan and easier to read. Ian Lurie, CEO of marketing company Portent Inc., suggested that paragraphs should be less than six lines.
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10. Get Personal
Zolv’s Operation Director Clare Watson said "An effective website should enable the visitor to find out who your company is and what you offer quickly. It should be a hub for everything related to your business; if there's something a customer wants to know about you, they should be able to find it on your website."
To that end, the About us page should not be a dry block of text about your business. Emily Brackett, president of design and brand firm Visible Logic, recommends including an actual photo of yourself or your team members.
She told Small Business Trends"A lot of clients want to know that there is a real person who is going to work with them."
"If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and perform as expected," said Lounibos.
He added further "Those who are creating a smooth and enjoyable online user experience are reaping the benefits."
As you have read above, developing a top-notch website is not child's play but can be made simple with the above tips and expert guidance. Consider these points always; you will never be failed or need any assistance than hire web developers in India. They will guide you better and develop a business-ready website for you.
If you want to suggest or add something to the above points, let me know in the comment section. Your suggestions are always welcome.