The online jewellery market is flourishing at a rapid rate. You can find almost every type of jewellery online. From valuable stones like diamonds to precious metals like platinum, all are available in zillion designs at an Online Jewellery Store in India. No doubt purchasing this expensive jewellery leave a dent in your pocket, so you should be double sure that the money is going in the right hands before making a purchase.
In this era where online frauds are constantly increasing, it's better to be safe than sorry. That's why we made you a list of six things you should check before buying any kind of jewellery online. Let's get started.
1. Brand reliability
Don't fall into the traps of hefty discounts. Always buy jewellery from a trusted brand. But how can you find out if the brand is reliable? Check the online reviews on the website and other platforms as well. Read some news related to the brand. The user interface of the website can also say a lot. Well-established brands have a user-friendly interface due to numerous feedbacks and updates. You can always ask for referrals from your friends and family who have experience in online jewellery shopping. Check the reliability of popular brands too.
It doesn't matter if you are a first-timer or buying jewellery for the hundredth time. The price of jewellery keeps on changing. Every piece of jewellery is unique, so you cannot compare the price with other online jewellery stores. But you can always cross-check it by going through the information of the product. It contains details about the metal weight, precious stone weight, their cost, making charges etc. You can cross-check it with the rates declared by the jewellery associations, compare the making charges with other products of the store and of course, discounts. During festival seasons, you can purchase your favourite jewellery at a heavy discount.
Nobody likes to buy an artificial piece of jewellery at a rate of original. That's why the government has made so many rules, identification marks, and certifications. Before making any purchase, always check these things. The Bureau of Indian Standards (BIS) is a government agency responsible for certifying and hallmarking gold and silver jewellery. For diamond jewellery, you can check for certifications issued by GIA, INGEMCO, AGS, HRD, or other reputable organizations. Always buy your jewellery from a genuine platform that follows all government rules. Hallmarks and certifications are a symbol of the quality and purity of jewellery.
4. Return and exchange policy
Suppose you want to return or exchange the jewellery after purchasing it. You got the wrong size, it doesn't look good on you, you received a damaged product, or it's too different from what you have expected. No matter what the reason is, your return experience should be hassle-free which you can ensure by reading the return and exchange policy before making the purchase. Every jewellery store goes through a different process while returning the product. The time period, refund policy, terms and conditions for successful return may vary from company to company. That's why it's a must to go through the policies before purchasing.
No purchase is complete until the product reaches your doorsteps and you have cross-checked it. Insured delivery is as important as any other part of the purchasing process. Delivery policies differ from company to company. Some may take 2–3 business days, while some may take even more. Custom jewellery takes the most time to deliver. Most jewellery stores offer a tracking ID so that you can track your order either from the official website or any other third-party company that has the responsibility of the safe delivery of your jewellery. Always buy jewellery with an insured delivery policy.
6. Secure payment
While the shopping is done online, the payment will also be made online. Making an online payment is as risky as it sounds. That's why you should always check for a secure payment connection. There are many options available to make the payment. You can use your credit card, debit card, net banking, and many jewellery stores also offer cash on delivery. EMI options are also available. Whether the payment is small or big, make the payment with SSL encryption only so that your banking information will be safe and secure.
Other than these, make sure you receive a proper invoice with detailed information about the charges. Check the jewellery after you receive it for proper sizing, damage, any dissimilarity in colour or design from the product you ordered, etc.
Jewellery is close to our hearts, but these little precautions will save us from a nightmare. With these simple steps, you can enjoy your shopping experience without any worry. Follow these easy guidelines and you are all set to explore that perfect piece of jewellery.