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Managing Column Level Security

Column level security in snowflake allows the application of a masking policy to a column within a table or view.

Currently, column-level security involves two features: dynamic data masking and external tokenization.

1. Dynamic Data Masking

Dynamic data masking is a snowflake column level security feature using masking policies to selectively mask plain-text data in table and view columns in query runtime.

Snowflake supports masking policies as a schema-level object to protect sensitive data from unauthorized access while allowing authorized users to access sensitive data at a query runtime.

Masking policies as a schema-level object will provide flexibility in choosing a hybrid management, centralized or decentralized approach. This means that applying masking policy, we have to choose between a centralized, decentralized or hybrid management approach.

Masking policies can also include functions and conditions to transform the data at query runtime if the conditions are met.

A policy-driven approach supports segregation of duties, which allows security teams to define policies that can limit sensitive data exposure, even to the owner of an object, that usually has full access to the underlying data.

Masking Policies

The masking policies are applied when the policy admin chooses to create a masking policy, which will involve a policy condition and a masking function. The masking policy is then applied to resources such as databases.

Inside a database, we have tables and columns, so the masking policy can be applied to one or more columns in the table view that is secured.

The same masking policy can be applied to more than one database (to multiple databases).


Amasking policy administrator can implement a masking policy, such that analysts (users having a custom analyst role) can only view the last three or four digits of a phone number and none of a social security number.

Customer support representatives (users having the custom support role) can view the entire phone number and the entire social security number (SSN), which is useful in case that a customer needs to be verified.

The user with the authorized role (support) can see the entire data in the table and columns, while the unauthorized role (analyst), can't see the social security number, and only a few digits in the column of the phone number.

Managing Column Level Security

In order to establish a column level security, you have to choose between a centralized, decentralized or hybrid management.

Centralized management: uses a security officer to create policies and to apply policies to columns.

Hybrid management: uses a security officer to create policies and individual teams to apply policies to columns.

Decentralized management: uses individual teams to create policies and to apply policies to columns.

2. External Tokenization

Tokenization is an industry standard and is more or less required by the PCI DSS for all organizations that accept credit cards.

You can become PCI DSS compliant without tokenization, however it does become more challenging without it.

Tokenization is an industry-wide technology developed to ensure that cardholder data is kept secure.

This is accomplished by the receiver of the cardholder data, by assigning a random string of characters, and returning that string to the provider of the cardholder data.
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A Look at Swann Security & Safety
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The need for an individual's understanding and interpretation of the face in companies or personal use is growing in India. Technological advancements have made it possible for people to access the smartest device possible. The automated facial recognition systems can very well serve the motive. In the past few years, facial recognition has become an area of significant interest. There is still limited understanding and study of what it actually involves. Even many sectors have announced that they will be including this advanced technology to enhance safety. It uses biometric technology that maps facial features from a photograph or video. ALSOK installs the facial recognition system in India at a comparatively low cost and is easily connected with the other existing products (with some exceptions) for smooth operation. Here are the numerous ways of how it is currently being used to make the environment safer, smarter, and more convenient: Prevent Retail Crimes The top-notch technology of ALSOK Face recognition enables individuals to instantly identify shoplifters, organized retail criminals, or fraud people entering the retail establishments. Their faces can be matched against large databases of criminals and notify the retail security professionals to take timely action. Smarter Marketing It can make advertising more targeted with an educated guess of people’s age and gender. Successful companies are also planning to install screens with face recognition built-in. It’s definitely going to be a huge advertising technology! Find Missing People India has seen so many cases of missing children who later become victims of human trafficking. If the database of these missing individuals is added, it will alert law enforcement as soon as they are recognized by face recognition. This technology is so advanced that it has discovered 3000 missing children in just four days in India! Track Attendance To make an environment a safer place and track attendance, face recognition is a quicker, safer, and more accurate option. There is no need for an ID card and manual check upon anyone to mark the presence. Many countries have already started using this technology to ensure the attendance of the concerned person. It’s indeed a great tool for Educational Campuses, Factories, Events, and Conferences that scan faces and match their photos against a database to validate their identities. Enable Secure Transactions Secure transactions are most important for everyone. No one can take the risk of fraud scams that have become normal in India. To ensure the purpose, facial recognition systems can work wonderfully well by scanning the faces before making any transaction as a payment option and then proceed for the same. Controlled Access to Private Areas Some places are not meant to be revealed to everyone. This is the point where facial recognition makes the best use. It allows only authorized individuals to access facilities like labs, boardrooms, bank vaults, training centers for athletes, and other private locations. ALSOK facial recognition system in India provides an unparalleled opportunity to emerging needs. For India specifically, it plays a critical role and offsets the ever-evolving demands of the people. Leverage this technology by applying it in specific cases with proper regulatory mechanisms.
Significant COVID-19 Impact on Homeland Security and Emergency Management | Semiconductors & Electronics Industry | DBMR
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After the declaration of the pandemic, various countries announced the complete lockdown such as India, China, and other Asian countries to decrease its spread. According to the latest situation report by World Health Organization (WHO) stated 175 million cases of the corona have been reported globally and 4 million patients are dead due to the coronavirus. On a slightly positive note, a total of 158 million people have recovered and total of 2 million vaccine doses have been administered as well. However, homeland security and emergency management solution companies have been noticing a continuous demand even in COVID-19 situation. Although this situation affected some segments of this market up to certain extent, but increased demand in surveillance as well as intelligence gathering systems has been observed during this pandemic. Many countries have allocated additional budget for department of homeland security and emergency management to overcome the pandemic situation with help of technologically and strategically advanced COVID-19 specific solutions. But the supply chain is witnessing huge impact which is resulting in delays in order completion. AFTERMATH OF GLOBAL HOMELAND SECURITY AND EMERGENCY MANAGEMENT MARKET COVID-19 pandemic affected wide range of industries from small component manufacturers to large manufacturing companies. Initially it hampered worldwide supply chain of homeland security and emergency management market up to certain extent. But at later stages, increasing demand for technological advancement in surveillance and intelligence gathering systems as wells as emergency management solutions created an opportunity for this market in the COVID-19 situation. 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Law enforcement agencies are using more surveillance drones for monitoring the public areas resulting the growth of this segment. · Growth of Artificial Intelligence (AI) base solutions COVID-19 patients need frequent monitoring of their lung infections using chest X-rays, but it is quiet time consuming. company designed a solutions called ‘qXR’ which can detect findings such as ground-glass opacities and consolidation abnormalities that are indicative of COVID-19. It can also localise lesions and quantify the volume of an infection. Demand for AI based virtual healthcare assistants used for answering questions related to COVID-19, is also expected to grow in the emergency management services segment. IMPACT ON SUPPLY AND DEMAND COVID-19 has disrupted the supply chain on global scale. International trade restrictions and customs regulations resulted in longer wait times and lack of capacity for long-haul deliverables. 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This market is expected to grow at higher rate in near future as many public as well as private organizations are focusing on improving their security and emergency management systems.
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Data Collection The mainstay of any price optimization model is its data-driven framework. The model predicts as well as measures the responses of prospective buyers to various prices of a service or product. To create a price optimization model, data are needed like: Competitor’s Data Customer Survey Data Historic Sales Data Inventory Operating Costs By the way, most of the data is accessible in your business. Competitor’s data could be obtained using web scraping. Using competitive pricing data is important in knowing how your pricing changes affect their behavior. In addition, this also assists your business to find benchmarks for the pricing strategy. When you have data, it’s easy to set superior prices for certain products in the research group depending on competitors’ pricing and your present objectives. 4. Price Testing Price testing provides opportunities for your business to quicken its growth. Preferably, experimentation should give actionable insights with more options. 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What is a cloud-based phone system?
A cloud-based phone system is a phone service that allows you to make calls through the internet. It's also termed cloud calling or a Voice over Internet Protocol (VoIP) phone system. A cloud-based phone system differs from typical analog phones in that it can store data in one or more offsite secure data centers, as opposed to classic analog phones that employ copper wires or optical fibers to connect two callers. Traditional phones with adaptors, smartphone apps (such as Google Voice), computer calling software, or VoIP-enabled phones can all be used with cloud-based phone services. Hosted PBX, or private branch exchange, is an example of a cloud-based phone system. The cloud stores and accesses all data, saving you time and money by allowing businesses to enhance and secure your data. Traditional PBX phone systems have drawbacks. Companies utilize a private branch exchange (PBX) to route calls to departments or phone extensions. Traditionally, the system has been kept on the grounds of the company. The system machinery is large and bulky, requiring its own storage space as well as regular repairs and maintenance. Only major corporations can set up and run this type of phone system in the past. With the rise of cloud computing, this has altered. What Are the Benefits of a Cloud Phone System? Cost-effective The main advantage of using a cloud phone system versus hosting your own is the time and money saved on phone system maintenance. It's similar to using a hosted email service like Gmail rather than establishing your own. You can avoid not only the cost of the server(s) that will host the phone system (as well as the SIP trunking or PRI service that will connect it), but also the time spent on configuration, upgrades, and security. Enhanced Security If you're not vigilant with your phone system, VoIP hacking is a common occurrence. If they can, VoIP hackers will gain access to phone networks and use them to make calls on your behalf. Reputable cloud phone system providers concentrate on providing a secure service so that you do not have to. User-Friendliness Admin portals are available from cloud phone system providers, allowing any designated team member to make adjustments (such as adding a phone for a recruit) with a few clicks. For enterprises, this is far more efficient than relying on a single IT resource for complicated configurations. Integrations & Advanced Features Cloud VOIP phone system companies focus on creating calling capabilities that let users communicate in a business environment to stay competitive and relevant. A hosted phone system provider, for example, might provide a webphone that you can access from anywhere, CRM integration for automated logging, or a click-to-call app that allows you to make calls with a single click. Selecting the correct cloud phone system for your company can help you optimize processes and save money. Remote Working & Scalability Finally, a cloud phone system enables your phone system to grow with your company and support remote workers. Remote employees can register their phones from anywhere because the service is hosted on the Internet. Across the country, approximately 4 million people work remotely daily. Employees' cell phone and home phone expenses are frequently reimbursed by businesses without a hosted phone solution, which adds up. I have also a website that provides the same services as Kerio connect email & Email security.