Slug-Go soft plastic baits completely changed the way that us fishing folks were using soft plastics. Before this dart-shaped lure hit the market, soft plastic were something to be dragged or presented in a way that the fish would really feel them up before biting, which is why the "softness" was needed. The slug-go changed that. Because of its shape, it responds to rod movements more like a spoon or heavy lure might, and thus makes you able to twitch, flick and move it in ways that would attract the bass not only on softness but also on look and presentation. Practice is key to mastering this lure, and the best way to practice is to just string one up on a basic rig, toss it out where you can see it, and see how your rod motions can cause it to twitch, spin, fall and seem to die. This kind of repetitive motion is what will draw in the large mouth, and even the freshwater striped bass. You don't have to buy the brand slug-go, but it is one of the best. This lure has been around since the 80s, and its not new, but it took a while to catch on and goes through its phases of popularity. There are other jerkbaits you can use now, but the original is the slug-go, and that's why I still prefer to try to use it. Check out the pictures and video for what it looks like, and how to rig it up on a swimhook.