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Uses of Digital Signage

Digital signage is the use of LED or LCD screens and projectors to display messages that attract the attention of the customers, with the aim of improving user experience. A digital signage can be in the form of text, videos, photos, or infographics. It can take the form of interactive digital signage where customers are presented with an open-end interface that allows them perform a couple of features such as purchase, browse different options, and even carry out research about the product.

Why is digital signage important?

Digital signage has proven to be the next big thing in marketing. This is true because it gets the company as close to the people as possible. Effective digital signage strategies will therefore go a long way to imprint the message of a company in the minds of customers whether consciously or unconsciously.

By capturing the attention of your audience through interactive digital signage techniques, companies are able to give them better shopping experience and this subsequently turns to better sales, hence company growth. Most companies are keeping up with technological advancements to ensure continuous growth of their businesses and what better way to do that than by using digital signage.

4 benefits of using digital signage

•Digital signage for healthcare

The benefits of using digital signage for healthcare are numerous, here are a few;

-it decreases the anxiety of patients who will otherwise not know for how long they need to wait in waiting rooms, by providing a time display of waiting times, they know what to expect.

-It can also be used as a way finder across the different floors of the hospital

-it helps to keep tabs on patients for use by the healthcare staff.

•Digital signage for corporate communication

As the world struggles with deforestation and global warming, digital signage for corporate communication goes a long way to push this course as it cuts down on the use of paper, while serving as a tool for unity within the company through an effective communication platform. Digital signage for corporate communication therefore helps to;

-improve participation

-Reduce paper use

-Limit confusion

•Digital signage for restaurants

Restaurants use digital signage most often than not to improve the general user experience. It also goes a long way to minimize contact between the customers and the waiters because as the saying goes, “a hungry man is an angry man”. By so doing, customers get their satisfaction with as little human contact as possible. Digital signage for restaurants helps achieves the following;

-Decrease confrontation between staff and customers

-More distractions during wait time

-Provides interactive menu boards

•Digital signage for churches

Better communication and connection with the audience during praise and worship can be achieved using digital signage for churches. Here’s how;

-By displaying song text and scripture

-By putting up information about the different activities being carried out at every point in time

-By projecting the face of ministers and preachers for those seated behind.
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In order to enhance, consumers experience in managing their health, multi-functionalities for online appointment scheduling, medication reminders, online consultation and sending diagnostic test results to healthcare providers for analysis, review and action. These apps are superior in assisting consumers in managing and monitoring their health as compared to the information and education apps. Currently, there are no authorities to check on the efficacy and accuracy of these apps leading to difficulties for healthcare providers to access the validity of data received through these apps. The problem is worsened with the mushrooming of mHealth apps leading to consumers self-determining the best app for their use by trying an overwhelming number of options without consent or consulting from health professionals. However, privately funded third party organizations are putting efforts to establish rating and evaluation systems that will indicate the appropriateness of these apps. Few of these organizations are Happtique, HealthTap, PatientView, Wellocracy and AppScript. These ratings are primarily based on user ratings, clinical ratings, and proprietary scoring methods. As a result, few products have low functionality scores but high rating due to scoring factors such as high clinical or patient ratings. As the position of mHealth apps become more important in the aftermath of the COVID-19 pandemic, national health authorities are expected to launch rating and licensing platforms for higher efficiency and reduce crowding in the market. For instance, · The United Kingdom National Health Service (NHS) has expanded their publicly funded prescribing platform to include clinically safe consumer apps. The sudden outbreak of COVID-19 has highlighted the importance of population health monitoring systems and burden on healthcare systems. mHealth has the potential to meet these requirements. 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The platform helps patients to connect with nurses and doctors as per requirement. · SCP Health and SOC Telemed declared their partnership to provide scalable emergency service and hospital medicine through telemedicine that will enhance the critical capability of healthcare facilities. · Jefferson Health system and LifeLink have announced partnership to launch Jefferson’s chatbot across LifeLink’s 14 Philadelphia locations. The AI-based chabot will aid users in pre-screening of coronavirus outbreak and the right approach of their treatment in case they are infected with the virus. CONCLUSION The post-COVID-19 healthcare is expected to see transformation of processes with high inclusion of mHealth. For instance, · Primary care and management of several non-communicable diseases are expected to be shifted to digital mode. Several countries including England, have begun to embrace telehealth for delivery of primary care and are undertaking a digital first approach for overall healthcare provision. The sudden outbreak did not leave much scope for prompt action on impact. However, the post-COVID-19 world will witness increased adoption of mHealth as the new normal. Applications of emerging technologies such as 5G, AI, IoT, and others will be expanded. National governing bodies will emerge to manage mHealth approaches. Focus on precision health will also increase in both personalized and predictive health. The utilization of digital technology will increase for empowering patients to self-manage themselves, especially in case of non-communicable diseases.
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