Building a small business website is necessary to inform your audience about your brand and value proposition, which will help you boost your brand recognition and drive sales.
However, to build a business website, you first need to choose a domain name and a secured web hosting. After this, you need to optimize your website to improve your search engine rankings (SERPs) and drive more traffic.
Everyone is aware of the fact, how people are more indulgent with their mobile phones that is why you should always keep your website updated and optimized for mobile devices too. Also, ensure that your site speed is requisite to improve your search engine rankings (SERPs).
This article is for small business owners who are seeking help to build a website or improve upon their existing website.
Why is it important to have a website for your business?
There are multiple reasons to have a website for your business such as:
Helps you in communicating your brand value - Having a website for small businesses helps you communicate your brand’s value to potential customers easily. It includes various style elements, target market, and many other important factors that can help visitors decide whether they should choose your business for purchase or not.
Easy communications with your clients help you connect with new clients.
Helps you in capturing more leads - Owning a website should ideally capture more leads from the web visitors. This is why having a website is so important for your small business. Using strategic CTA should be placed on your landing page. Structuring your site properly and placing a strong CTA in the right place.
Enhance trust among your customers - Most people in today’s technological world would not trust your business if it does not have an online presence. No matter what your business or your revenue is; having a website is incredibly necessary and there is no excuse to not have one.
It is because without having a website you lose the opportunity to be in front of your potential customers. Additionally, most people might think your business doesn't exist unless you own a website.
Enhance your business online presence - Your website should enhance the online presence of your business, which is acute to continue to see business growth. Having a website for your business is incredibly important to hold the top position in the market.
24/7 advertising - Your website is a 24-hour billboard for your business. Now, let’s assume your business is closed 24 hours a day, 7 days a week. How can you advertise your business when your store is closed or unavailable to take a call? Then having a website will be beneficial for your business, of course.
Increase brand credibility - Your website will give you rapid brand credibility, which will lead to more sales and more customers. This is one of the very important reasons you need a website.
How to make a small business website?
Once you have a clear understanding of what you want to accomplish, you can initiate digging into the website building process by following the key steps that will help you launch your business successfully online :
Select a platform - Usually, you should go for a mobile-friendly website solution that will help you create a website easily even if you are not a technical person. Here are some platform options that are highly recommended for your website:
Hosted website builders - In case you want to have an all-in-one solution for your website, then you might consider Wix or Squarespace. These platforms offer a complete website design which is out-of-the-box as you get an easy drag and drop feature with them.
Moreover, the cost plans related to the hosted website builders depend on the services you choose for your website. After comparing, WordPress is a bit cheaper than other platforms. Some of the reasons why most people recommend WordPress for building their website are:
It is not necessary to be a developer or have knowledge of technical skills to build a website for business. However, you might need some technical expertise when you desire to customise the website themes as per your requirements.
The WordPress software is available FREE (Majority of them).
WordPress is super flexible and you can easily change how your site looks or even add new features.
Over 37% of the business websites on the internet prefer WordPress, so your business website will effortlessly be under the top websites in the market.
Choose a domain name - To build a small business website, you are required to choose a suitable domain name, that is simply your website's unique online address. A domain name is created with the combination of your website’s name and the extension.
Having a domain name for your website will help you improve your website’s visibility, credibility, and make your brand trustworthy for the customers.
Find the best hosting provider - You can skip this step if you desire to have an all-in-one website builder. However, if you want to have a WordPress website, then there are various excellent beginner-friendly hosting companies that you should consider.
One of the best considered hosting picks among all is Bluehost. It is usually recommended by WordPress.org: Bluehost is known to offer the cheapest hosting plan. This package is generally suitable for all small business websites, but you can easily upgrade it as your business grows.
Choose a theme or template for your website - Owning a Mobile-friendly website design for your business will be favorable, as it can smoothly fit into the visitor's screen despite its size and shape.
While building a small business website, you should consider few things such as:
> 61% of visitors consider mobile-friendly websites.
> Responsive website designs help you with more traffic.
> Over 50% of online traffic comes from a responsive website.
> 95% of people create your brand image after going through your website.
Publish High-Quality Content - Everybody knows the power of content to grab visitors' attention. Informative content offers details related to your brand as well as your service(s)/ product(s).
With the use of informative and creative content, you get the opportunity to perform internal linking, which in turn helps you increase the ROI of your business.
Search engine Optimization - Now that you've created a website, and know what to do with it, you should start planning - “How to drive traffic to your website”.
Online Marketing helps you spread awareness about your website's product(s) or service(s) with the use of multiple web-based channels. Moreover, you should register your website on Google Analytics, after you build a website from scratch. This will help you keep a track of visitor's numbers and statistics.
Hope this article helped you in learning “building website for business?” Now by following the above-mentioned steps even a non-technical person can build his/her business website.
Initially, everyone struggles in building a website for small businesses. And if that is the case with you, you can even consider hiring some professionals to build a successful website.