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9 Benefits of WooCommerce Plugin for WordPress

Are you considering running an eCommerce store? Then you must be aware of the fact that it requires a lot of preparation.

The myth is that going from a physical store to online requires a lot of work.

In reality, every year, many eCommerce websites are launched as it is becoming easier and more affordable for retailers to launch their own websites.

But how is this possible?

With the rise of readymade eCommerce platforms like WooCommerce, launching a professional website became so easy for business people.

Used by around 2.3 million eCommerce stores around the world, WooCommerce is especially attractive to new store owners.

You may think that you will need to know the logistics of shipping physical products, including packaging, or choose to partner with a drop shipping company. But, the WooCommerce plugin helps you configure these features for your store and has many help forums to guide you through these company options.

Let us learn more about the top benefits of using Woocommerce as your preferred ecommerce platform!

What is WooCommerce?

Let us discuss some basics about this amazing plugin first.

WooCommerce is a WordPress eCommerce plugin
It's easy to create and manage an online store with WooCommerce
There are several essential features such as inventory and tax leadership, secure warehousing and shipping inclusion, and many more options

Before beginning with the various benefits of WooCommerce plugins, it is worth knowing that WooCommerce currently powers 29% of eCommerce websites worldwide.

According to a development survey, WooCommerce accounts for 26% of eCommerce sites in the US alone. In Canada, WooCommerce market share rises to 37%. And in India, 41% of eCommerce websites are powered by WooCommerce!

WooCommerce also provides you with the option to make your eCommerce website SEO-friendly.

Below are some cool factors in choosing the WooCommerce plugin for your online store.


WooCommerce Is Free, Free, Free!
One of the biggest benefits of WooCommerce is that it is free. This toolkit will make selling products online a breeze, and it will cost you nothing. All you have to do is hire WooCommerce developers to install this plugin, and they will spread their magic.

You have to pay for web hosting only. If you're just starting out, you can opt for ecommerce shared hosting plans from trusted companies like InMotion, Hostgator, or Servint, with prices starting as low as $5 per month.

If you have an existing website, then incorporation will be so easy.

Must Read: Top 5+ React Native Development Companies For 2021-2022


WooCommerce Is So Familiar

WordPress supports millions of websites today, and you've probably had experience with it before. Since WooCommerce is a WordPress plugin, previous users of the platform will be able to figure out how to use it easily.

If you've used WordPress before, you probably won't have a problem navigating through WooCommerce.

The settings page has the normal WordPress layout and uses tabs at the top. This kind of familiarity means that you will save yourself a lot of time and confusion when it comes to creating your online store.

If you use a more complicated system, you are more likely to get frustrated and give up sooner.

Available Functions Are All You Need

WooCommerce comes with all the features that a new web store requires to function properly, from the list of new products to ordering and billing.

It allows users to sell anything from physical products to digital downloads.

However, the code remains thin through its modular nature, providing only the essential features that users need at a specific time.

This means that WooCommerce will work quickly and reliably with the basic functions, but can be expanded as needed, for which you need help from a professional WooCommerce development company.

WooCommerce's main features are:

unrestricted customization
embedded blogs
easily manageable product categories
tags and attributes
product ratings and reviews
product classification and filtering
location customization: currency, language, and units of measure

There is also no limit to the number of products you can sell or images you want to use for each.

Must Read: Top 10 Companies to hire Indian Programmers and Developers

WooCommerce Looks Very Professional

WooCommerce may be free to install, but that doesn't mean it doesn't look professional.

When you hire WooCommerce developers, they take care of your desired customization.

The platform also includes detailed order tracking and customer engagement tools, allowing your customers to view their past orders and get updates on their delivery status. It also comes with different shipping options and tax settings.

When customers see how organized your online store is and how easy it is to pay for products, they will be very impressed.

It's Very Safe

The best thing about WooCommerce and its POS is that it is updated regularly, so you don't have to worry about any security issues.

Since it is updated on a regular basis, it will always be compatible with the latest versions of WordPress, and you will not experience any bugs.

Automattic (makers of WooCommerce) works with leading experts in the web security industry to constantly monitor the code base for vulnerabilities and push updates and bug fixes faster than ever.

With a great one-click update system, bug fixes and security updates in WooCommerce are super fast and smooth like a breeze.

Also, WooCommerce benefits from the global developer community in terms of new features, faster improvements, and a great community.

Must Read: Top 10 Javascript Frameworks to Use in 2021

WooCommerce Facilitates Analytics

If you want to keep track of your eCommerce website, having an analytics tool is essential.

However, analytics can sometimes be quite tricky for people who are just starting to work in the eCommerce business. Many of them do not know the technique behind analytics.

The best thing about WooCommerce is that it makes analysis very simple; its built-in analytics does everything on its own.

Things like sales by date, individual customer statistics, total sales, and average order totals are presented in small pie charts.

You will be able to see how your ecommerce site is doing every day without putting any extra effort into it.

Apart from these, you can easily integrate modern analytics solutions like Google Analytics, Kissmetrics Heatmaps, Sumome Content Analytics quite easily with WooCommerce.

WooCommerce Plugin Offers A Lot Of Flexibility

Another great advantage of WooCommerce is that it offers a lot of flexibility. For example, products can be ranked and offer prices assigned at any time of the day.

WooCommerce stores can sell virtual, physical, and even downloadable products.

Additionally, WooCommerce POS solutions offer the ability to accept many types of payments, which makes purchasing items more flexible for your customers.

You can move different items around the page whenever you want, unlike hosted store options like Shopify or Squarespace.

Not only this, you can use custom templates and layouts for particular product pages and different categories using WooCommerce.


Must Read: 11 Factors To Consider While Choosing An eCommerce Payment Gateway
WooCommerce Has Many Customization Options

One of the best aspects of WooCommerce is that it comes with multiple customization options. This means that your online store doesn't have to look like everyone else's.

Currently, WooCommerce has 39 themes to choose from, so you can definitely find one that you like.

Once you've chosen the theme you want, you can start experimenting with colors and styles. Also, if you get assistance from dedicated WooCommerce developers, you can come up with unique website UI's.

If you get tired of a certain WooCommerce theme, you can always change it.

It Even Helps You Do Better Content Marketing!

Content marketing is the buzzword of online marketing right now.

You can target long-tail, hanging keywords with better content, making your website rank higher on Google search engine results pages.

You can also educate your target customers about your niche and help solve their various problems by using engaging content.

When it comes to offering content to your prospects, WordPress is the undisputed leader. A WordPress and WooCommerce integration gives you the best of both worlds.

That's all, folks!


WooCommerce is one of the most favored and widely used ecommerce solutions on the internet today. The same team provides a simple, powerful, and feature-rich digital shopping solution based on the WordPress platform and developed by the same team. WooCommerce is suitable for anyone who wants to sell their products online.

If you also want to incorporate the WooCommerce plugin in your website, get in touch with the top WooCommerce development company in India and get your job done.

Till then, that's all, folks!

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[2021-July-Version]New Braindump2go SY0-601 PDF and SY0-601 VCE Dumps(Q395-Q424)
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A.Default system configuration B.Unsecure protocols C.Lack of vendor support D.Weak encryption Answer: B QUESTION 420 A security researcher has alerted an organization that its sensitive user data was found for sale on a website. Which of the following should the organization use to inform the affected parties? A.An incident response plan B.A communications plan C.A business continuity plan D.A disaster recovery plan Answer: A QUESTION 421 A company wants to modify its current backup strategy to minimize the number of backups that would need to be restored in case of data loss. Which of the following would be the BEST backup strategy to implement? A.Incremental backups followed by differential backups B.Full backups followed by incremental backups C.Delta backups followed by differential backups D.Incremental backups followed by delta backups E.Full backups followed by differential backups Answer: B QUESTION 422 Which of the following is a risk that is specifically associated with hosting applications in the public cloud? A.Unsecured root accounts B.Zero day C.Shared tenancy D.Insider threat Answer: C QUESTION 423 Joe, an employee, is transferring departments and is providing copies of his files to a network share folder for his previous team to access. Joe is granting read-write-execute permissions to his manager but giving read-only access to the rest of the team. Which of the following access controls is Joe using? A.FACL B.DAC C.ABAC D.MAC Answer: D QUESTION 424 When implementing automation with loT devices, which of the following should be considered FIRST to keep the network secure? A.2-Wave compatibility B.Network range C.Zigbee configuration D.Communication protocols Answer: D 2021 Latest Braindump2go SY0-601 PDF and SY0-601 VCE Dumps Free Share: https://drive.google.com/drive/folders/1VvH3gDuiIKHw7Kx_vZmMM4mpCRWbTVq4?usp=sharing
Things to Know Before Creating an App like Airbnb
Traveling to new places can become a costly affair especially if you’re visiting a new country. The hotel expense can itself make you pay through your nose. But not anymore! The advent of apps like Airbnb has transformed the way we planned our vacations. It helps save money, meet new people with trust, and helps us experience life like a local. But all this hasn’t happened in a day. Airbnb started in 2007 with two friends offering a mattress and a free breakfast to earn some cash and make use of their spare room. Fast forward to today, the company has 150 million users with its presence in more than 65, 000 towns. The company offers powerful travel services by making optimum use of websites, and mobile apps. If you’re astounded by the success of a travel app like Airbnb and are thinking of developing a similar business, then you can hire Android app developer. Read on till the end to find out how. Overview: What is Airbnb? Airbnb is a travel service that offers a platform for people to rent their apartments. The company offers interesting offers and tempting markets to landowners looking for short and long time rentals. So, in a nutshell, the platform connects the people who want to rent their vacation homes or spare rooms to tourists who need accommodation. Like Uber changed the cab-hailing services forever, Airbnb did the same with the way people look for flats. If a user travels abroad and rents a room from a local family, s/he can enjoy the comfort and cultural immersions. Also offers the chance to roam in an authentic neighborhood and live the life of a local. How does Airbnb Work? There are two major players in the game. You have to understand how the app works for the clients and hosts. So the travelers and tenants are the different users of the app. How does Airbnb Work for Travellers? One has to visit the Airbnb webpage or mobile app and sign-up as a visitor using their email address or other social media accounts. A visitor has to provide authentic information such as profile picture, living address, name, and more. Once a visitor has registered they can start looking for accommodation options using filters such as price, type of room, venue, and more. A visitor can select their desired place and would receive a confirmation mail regarding the same. They can make their respective payments using multiple payment methods such as PayPal, Gpay, Apple Pay, Debit or Credit cards, etc. Live, travel, and enjoy your stay! How does Airbnb Work for Tenants? One has to register as a host using the web or mobile app. Once you register, one has to provide all their property details such as pictures of the property, number of guests it can accommodate, type of apartment, venue, and more. A host can make use of professional Airbnb photographers and upload high-quality photos of their apartments. The host can directly communicate with the travelers to exchange important information such as cleanliness and hygiene standards, quiet hours, and much more. A host can also allow or reject the traveler’s request if they don’t feel comfortable. The host would receive the payment 24 hours after the traveler checks in. Enjoy your income without investing a single dime. How to Develop an App like Airbnb? Develop a Business Idea: Having an idea is the prime requirement for developing any business. Your vision of the business you want to develop should be written down along with the business model you want to follow and how you’d generate revenue from the same. As there are already numerous travel and home rental apps on the Play Store that have targeted various niches it’s difficult to make an impact on the current market like Airbnb did if you don’t have a business idea with thriving potential. Selecting a Platform: It’s a myth that cross-platform technologies offer the best user experience and a vast user base. An underlying fact is that one needs to develop an Android or iOS app first to be on the safe side. It’s advisable to test the waters by developing an app for one of the preceding platforms. It would help you to analyze the market and your audience’s response to your product. You can learn a lot by investing in an app for a single platform and then apply your learnings in your app for other mobile platforms. Android covers almost 75% of the user base. Hence, you can develop an app for the same to get an honest and diverse user response. The iOS users are elite and capable of spending more. So investing in an iOS app would earn you more short-term travel sales from the go. Engaging UI/UX: Don’t underestimate the importance of offering an engaging user interface for your app. Your app’s user interface would be an amalgamation of the features, design, color schemes, and user flow that you have programmed. It’s a simple equation where a captivating user interface would result in an engaging user experience. A seamless flow that can be learned intuitively would make your users prone to using your app. You can try checking out the UI/UX designed by some of the most acclaimed apps today. Hiring an Experienced App Development Company: All the preceding tasks can be carried out smoothly with the help of an experienced app development company. You should observe and analyze the prior work done by the company as you don’t want to risk your dream project working with an IT service company that doesn’t possess the required expertise. Check for additional services that the company provides such as non-disclosure agreements, post-project consultations, and the likes. The app that you design would define the fate of your business. You can also hire iOS developer for your app. Develop a Marketing Strategy: Creating an app is one thing while marketing is a whole other process. A lot of thought should be given to the same as marketing online can prove to be a costly process. It’s a sad truth that even if you design a great app but don’t market it well, it will never reach its potential users as it should. If such a situation arises then all the hard work, money, and hours you’ve invested would go to waste. An expert app development company would provide you with marketing strategies that make your app sellable.
EMS Workout Benefits
Have you noticed how much better you feel when you work out? Do you note how you sleep better, and think better? There are many physiological and mental benefits associated with physical activities and fitness. Indeed, many studies confirm the irrefutable effectiveness of regular exercises. Regular physical activities are beneficial to the heart, muscles, lungs, bones, and brain. Exercising improves many aspects of your life. In addition to the extensive benefits of physical activities, there are several advantages that are specific to EMS workout suit Undeniably, the growing popularity of this new technology is primarily due to benefits specific to EMS. EMS workout benefits include; Physiological EMS Workout Benefits Many people exercise for physiological benefits that include improvement in muscle strength and boost of endurance. There are several physiological benefits that are specific to EMS workouts and include; EMS Workout Benefits to muscles EMS training facilitates better muscle activation, enabling your body to use 90% of its potential, unlike conventional training, where you only use 60-70% of your strength. Similarly, EMS increases muscle mass due to the extra stimulation. Benefits to Tendons and Joints Since you do not need to use external loads to achieve deep muscle activation during EMS training, the strain on tendons and joints significantly reduces. Indeed, since EMS workouts are grounded on electrical stimulation and not heavy loads, there is no additional strain on joints and the musculoskeletal system. Vascular and capillary benefits EMS workout benefits the cardiovascular system. Specifically, EMS workouts support improved blood circulation and, as such, reduction in blood pressure. Similarly, improved blood flow decreases the formation of arterial clots reducing vulnerability to heart attack and cerebral thrombosis. Research shows EMS training suit increases blood flow (especially when done in lower frequencies) to muscle tissues. The electrical impulses sent to the full-body suit support blood flow through the contraction and relaxation of muscles. Posture-related Benefits EMS training work the stabilizer muscles correcting and improving posture. Correct body posture is essential in well-being. Incorrect posture is associated with muscular pain due to decompensating. EMS workouts specifically target and train difficult-to-reach stabilizer muscles, reducing postural imbalances of the back, tummy, or pelvic floor. Improvement in overall posture and flexibility reduces muscle pain. EMS Workout Benefits to Mental Health A multitude of research supports the hypothesis that exercising improves mental health. Working out facilitates the secretion of three hormones; endorphins, dopamine, and serotonin. These hormones generate chemical reactions in the brain responsible for that satisfied and happy feeling you get during and after working out. EMS is a high-intensity workout that triggers the release of dopamine a few minutes into the training. Dopamine helps you become more alert and focused, improving performance. After an EMS workout session, the body releases serotonin. Serotonin regulates body temperature in addition to adjusting the imbalances in the nutritional cycle. Ultimately, EMS improves mental health by triggering the release of certain hormones that lighten the mood, relieve stress and dull pain. EMS training is your ingredient of happiness! Time-Saving With EMS training, you can achieve a full-body workout in a mere 20 minutes. Indeed, the EMS full-body suit simultaneously activates many muscles in the body, effectively reducing training time. Fast Results The benefits of regular exercises are achieved much faster with EMS workouts compared to conventional training. Due to robust muscular activation, the results of EMS workouts are evident much quickly. EMS workout benefits are not only physiological but also mental. EMS training enables you to enjoy these benefits with a mere 20-minute workout thrice a week! For more visit our eBay store.
How Price Optimization Benefits Retail Businesses?
A perfect price is an ever-changing business target. Identifying the real value of the products relies on many internal as well as external factors. Brand value, cost, promotional activities, competition, product life cycle, government policies, targeted consumers, and financial conditions – all these factors affect the pricing. Therefore, making an effective and convincing price optimization strategy for your potential clients needs a lot of research. Finest pricing strategies are made with keeping the customers in mind. Today’s consumers are very clever. They check as well as compare pricing online before making any buying decision. Furthermore, they anticipate personalized offers depending on their buying history. To please today’s smart customers, a lethargic pricing approach like adding the mark-up percentage into product cost won’t work. Now, the retailers have realized that any successful sales happen through product pricing in the way, which justifies its values. So, marketing trends are flowing away from usual practices of just offering discounts. Nowadays, it is slanting more towards accurate product pricing. Customers don’t care much about the prices as they care about your products. If one right product is offered at authentic and real pricing, it will surely become successful. Why Should You Do Price Optimization? Price optimization is the sweetened spot between getting profits as well as appealing to a keen customer. This helps a company to completely use a consumer’s expenditure potential, how and when they spend. These consumer purchasing habits permit a company to increase profits in new ways if analyzed as well as used properly and it is much better than merely judging the success of any product depending on its earlier performances. Using price optimization has many advantages like: 1. Greater Profits A Spanish apparel retailer is an example of long-term success. It has a committed team of product managers and designers to make sure a well-organized system replaces existing items within only two weeks, helping the company to provide exactly what customers need. For this retailer, to price the products is the most important as it leads towards profits and also assists them in managing inventories, reducing market downs, as well as get greater margins. 2. Challenging the Competition To be competitive as well as optimize product pricing, companies like Amazon uses a dynamic pricing model. The majority of retail businesses regulate the prices of products many times a day depending on market situations. A dynamic price strategy gets a score of competitors’ prices. This automatically provides the finest price to get the targeted market share. An Amazon Case Study made by Boomerang displayed that Amazon price-tested a well-known Samsung TV valued at $350 for 6 months before discounted that to $250 during Black Friday. This price point weakened competitors, as well as Amazon, which can take many businesses under the noses. You may surprise by what is wonderful about pocketing a competitor’s business through quoting at a lower price. For making the discounts provided for the TVs, Amazon has increased the pricing of the HDMI cable, which people generally purchase with the TVs. They correctly predicted that lesser popular items wouldn’t affect the price insights as the TVs would. Therefore, they go ahead with a price increase that provides much more profit. Implementing price optimization models for any business has become a requirement these days. In reality, businesses, which fail in keeping up with their competitors are expected to go down soon. Service-based industries including Hospitality, Travel, and E-commerce, are a few of the most passionate users of retail price optimization. These businesses succeed using dynamic pricing. For instance, Airlines observe the dates of departure, purchase, buying location, and time left till the flight, affluence levels, as well as other details. Relying on all the factors, the flight tickets pricing can fluctuate intensely might be even from one customer to the other. Why You Must Not Use Any General Pricing Model? It’s not possible to create price optimization tools overnight for any business. It needs lots of experimentations to get the right strategies, which maximize your business objective. And that’s why a general pricing model will not assist in getting the right prices. Discovering new pricing models means testing with many things like demands for every product at certain discounted percentages or how much you can increase the product price till the market stops to support you. Also, creating your personal pricing model would help you make dashboards, which are appropriate for your business. This is extremely advantageous because this will demonstrate the analytics you take care of. In contrast, proprietary tools have dashboard items, which are general for most businesses. Proprietary tools offer limited opportunities for customizations. All businesses have their unique customers and have their own sets of season-specific, industry-specific, and market-specific requirements. A general price optimization tool is not well-equipped to meet all these exclusive demands. How to Do Price Optimization Effectively? Getting the right prices shouldn’t feel like flinging darts blindfolded. Therefore, you should find out a price optimization in retail, which perfectly matches your business. 1. Goal Setting Every business is having its own purposes and pricing decisions, which drive a plan have to reflect them. Creating a pricing model would help you evaluate your present capabilities as well as get the areas, which require improvements. The goals in the product pricing could be anyone from the following: Gaining maximum profits via maximum sales Getting stability in profit margins Increasing or maintaining the market shares Receiving a suitable ROI Safeguarding price stability Thrashing the competition Creating goals will certainly help your business by getting better ROI and profit margins. 2. Identify Categories and Groups When you find the right price objective, you can select the category that you need to test your pricing on. Possibly, it needs to be a higher-volume category in which sales take place in huge numbers. For instance, if you sell apparel, you can use denim jackets as an experiment group in which the prices are changed. Similarly, leather coats could be used as a control group in which the pricing stays constant. A category you select should be related to collect valuable and meaningful data about customer reactions to pricing changes. 3. Data Collection The mainstay of any price optimization model is its data-driven framework. The model predicts as well as measures the responses of prospective buyers to various prices of a service or product. To create a price optimization model, data are needed like: Competitor’s Data Customer Survey Data Historic Sales Data Inventory Operating Costs By the way, most of the data is accessible in your business. Competitor’s data could be obtained using web scraping. Using competitive pricing data is important in knowing how your pricing changes affect their behavior. In addition, this also assists your business to find benchmarks for the pricing strategy. When you have data, it’s easy to set superior prices for certain products in the research group depending on competitors’ pricing and your present objectives. 4. Price Testing Price testing provides opportunities for your business to quicken its growth. Preferably, experimentation should give actionable insights with more options. Moreover, the pricing procedure doesn’t need to be extremely complex. Easy business experiments like price adjustment or running certain ads when a competitor’s items get sold out etc. would work well. A test-and-learn technique is the finest course of action for businesses that are discovering a pricing model. It means that you get one action using an experiment group, make a diverse action with the controlled group, and compare the outcomes. This approach makes the procedure easy. Accordingly, the results become easily applicable. 5. Analyze, Study and Improve Finally, you need to analyze how a change in pricing affects the bottom line. The change in the everyday averages of important metrics like revenue and profit before & after the experiments is a very good pointer to the failure or success of a pricing test. The capability of automating pricing has allowed companies to improve pricing for additional products than the majority of organizations get possible. If you want to understand more about how a product’s price optimization can benefit a retail business, contact X-Byte Enterprise Crawling, the best data scrapers. Visit- X-Byte Enterprise Crawling https://www.xbyte.io/contact-us.php
Geotechnical Instrumentation Monitoring Market Business Overview and Industrial Trends by Leading Players Forecast to 2027
Market Analysis and Insights: Global Geotechnical Instrumentation-Monitoring Market Geotechnical instrumentation-monitoring market is expected to grow at a CAGR of 10.85% in the forecast period of 2020 to 2027. Data Bridge Market Research report on geotechnical instrumentation-monitoring market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth. By supplying data at every point of a project, geotechnical instrumentation supports the engineers and construction staff. Geotechnical instrumentation and monitoring are necessary if construction projects are to be completed effectively. Get More Insights About Global Geotechnical Instrumentation-Monitoring Market, Request Sample @ https://www.databridgemarketresearch.com/request-a-sample/?dbmr=geotechnical-instrumentation-monitoring-market Rising investments in infrastructure, rising geotechnical instrumentation for preventing failure of geotechnical structures and growing awareness about the advantages of tools of GTIM are the factors driving the forecast period of geotechnical instrumentation-monitoring market. High costs imposed on monitoring and installing and low availability of skilled operators are the factors restraining the geotechnical instrumentation-monitoring market. The recent investments made in the oil and gas industry acts as an opportunity for the market. Challenges related to technological and operational factors are faced by the geotechnical instrumentation-monitoring market. This geotechnical instrumentation-monitoring market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Data Bridge Market Research geotechnical instrumentation-monitoring market contact us for an Analyst Brief, our team will help you take an informed market decision to achieve market growth. Know more about this report https://www.databridgemarketresearch.com/reports/geotechnical-instrumentation-monitoring-market Global Geotechnical Instrumentation-Monitoring Market Scope and Market Size Global Geotechnical instrumentation-monitoring market is segmented on the basis of offering, networking technology, structure and end-user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets. On the basis of offering, geotechnical instrumentation-monitoring market is segmented into hardware and software and services. Based on networking technology, geotechnical instrumentation-monitoring market is segmented into wired and wireless. Based on structure, geotechnical instrumentation-monitoring market is segmented into tunnels and bridges, buildings and utilities, dams and others. Based on end-user, geotechnical instrumentation-monitoring market is segmented into buildings and infrastructure, energy and power, oil and gas and mining. Geotechnical Instrumentation-Monitoring Market Country Level Analysis Geotechnical instrumentation-monitoring market is analysed and market size, volume information is provided by country, offering, networking technology, structure and end-user as referenced above. The countries covered in the market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA). Asia-Pacific will dominate the geotechnical instrumentation-monitoring market because of the rapid growth in industrialization, modernization of infrastructure and high spending by government are responsible for growth in the market in this region during the forecast period of 2020-2027. The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data. Get Access Report @ https://www.databridgemarketresearch.com/checkout/buy/singleuser/geotechnical-instrumentation-monitoring-market Competitive Landscape and Geotechnical Instrumentation-Monitoring Market Share Analysis Geotechnical instrumentation-monitoring market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to geotechnical instrumentation-monitoring market. The major players covered in the geotechnical instrumentation-monitoring market report are · Deep Excavation LLC · Geocomp Corporation · GEI Consultants · Fugro · Monitoring Solution Providers Pte Ltd. · S.W.COLE Engineering, Inc · Coffey · WJ Groundwater Limited · Geotechnics Limited · GaiaComm · Innovative Geotechnical Instrumentation · Quantum Geotechnical · Geotechnical Services, Inc. · Petra Geosciences, Inc. · AMERICAN GEOTECHNICAL · Wardle Drilling & Geotechnical Ltd. · Canterbury Seismic Instruments · Roctest · Durham Geo-Enterprises, Inc. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately. Request for Detailed TOC @ https://www.databridgemarketresearch.com/toc/?dbmr=geotechnical-instrumentation-monitoring-market Browse Trending Related Reports @ · Wireless Fire Detection Market · White Goods Market · Environmental Monitoring Market · Microgrid Market · Industrial Lighting Market · Data Center Construction Market About Data Bridge Market Research: Data Bridge Market Research set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market Contact: Data Bridge Market Research Tel: +1-888-387-2818 Email: Sopan.gedam@databridgemarketresearch.com
Top 10 Trends in The HR Tech Space
The core purpose of the human resource department of any organization is people management. It is one of the most challenging, complex, and time-consuming tasks to manage people. Traditional processes to manage your human resource is proven to be inefficient in the present world. Industry 4.0 and the recent pandemic that surged the world have made every business adapt to the digital transformation. Automation and artificial intelligence (AI) are gaining popularity in the HR system tech space. In this blog, we will explore the new possibilities of technology in the HR space. Technology Counter know that the possibilities are immense that’s why we are just covering the eight latest trends in the HR tech space. Forever Work from Home:   Many organizations have officially announced that their workforce can work permanently work from home. It was challenging for employers and employees to adapt to remote working in the start. Because businesses were setting up; new processes and workflows to ensure business continuity. Cloud-Based HR Operations:   Thanks to the online HR software that connects the entire workforce on a single platform. It is essential for any organization of any size because its entire team is working remotely. There is much comprehensive human resource software that integrates all the HR aspects in one single platform.   Priority on Employee Health:   Organizations have started giving employee health a priority. Because they have understood that the employee's physical and mental wellbeing; impacts the productivity and revenue of your organization. Organization Branding:   Every organization today is on social media to increase the visibility of its business. According to research, 72% of HR leaders agree that a positive brand will help attract better talent. Furthermore, it will help to reduce the employee acquisition cost and strengthen the bottom line. Enrich the Recruiting Experience:   Implementation of technology has a tremendous impact on the entire recruitment process. Many organizations are embracing digital transformation in their human resources process. As a result, the HR department generates everything from resumes to offer letters digitally for a seamless recruiting process. Training and Development:   Most of the global workforce is working remotely, which is why learning and development are virtual at the moment. The HR leaders are embracing advanced tools like artificial intelligence (AI), Augmented (AR), and Virtual reality (VR) to make the training process more efficient. AI Analytics:   In industry 4.0, data is the new gold that organizations need to use efficiently.  Businesses today generate a large volume of big data, which can be structured or unstructured. As a reason, it will be challenging for your team to sort this data manually. Strong Data Security:   The traditional HR processes are highly insecure and inefficient. It is a threat to confidential information about your organization and employees. As a result, data security is the most popular tech trend in the human resource department. Conclusion:   Technology helps business owners to transform their organization entirely and make their processes efficient. Technology is constantly evolving, which is why business owners need to track the latest trends and implement them if it solves their business challenges.    Source : https://technologycounter.com/blog/latest-trends-in-the-hr-tech-space
[2021-July-Version]New Braindump2go AI-102 PDF and AI-102 VCE Dumps(Q70-Q92)
QUESTION 65 Case Study - Wide World Importers Overview Existing Environment A company named Wide World Importers is developing an e-commerce platform. You are working with a solutions architect to design and implement the features of the e-commerce platform. The platform will use microservices and a serverless environment built on Azure. Wide World Importers has a customer base that includes English, Spanish, and Portuguese speakers. Applications Wide World Importers has an App Service plan that contains the web apps shown in the following table. Azure Resources You have the following resources: An Azure Active Directory (Azure AD) tenant - The tenant supports internal authentication. - All employees belong to a group named AllUsers. - Senior managers belong to a group named LeadershipTeam. An Azure Functions resource - A function app posts to Azure Event Grid when stock levels of a product change between OK, Low Stock, and Out of Stock. The function app uses the Azure Cosmos DB change feed. An Azure Cosmos DB account - The account uses the Core (SQL) API. - The account stores data for the Product Management app and the Inventory Tracking app. An Azure Storage account - The account contains blob containers for assets related to products. - The assets include images, videos, and PDFs. An Azure Cognitive Services resource named wwics A Video Indexer resource named wwivi Requirements Business Goals Wide World Importers wants to leverage AI technologies to differentiate itself from its competitors. Planned Changes Wide World Importers plans to start the following projects: A product creation project: Help employees create accessible and multilingual product entries, while expediting product entry creation. A smart e-commerce project: Implement an Azure Cognitive Search solution to display products for customers to browse. A shopping on-the-go project: Build a chatbot that can be integrated into smart speakers to support customers. Business Requirements Wide World Importers identifies the following business requirements for all the projects: Provide a multilingual customer experience that supports English, Spanish, and Portuguese. Whenever possible, scale based on transaction volumes to ensure consistent performance. Minimize costs. Governance and Security Requirements Wide World Importers identifies the following governance and security requirements: Data storage and processing must occur in datacenters located in the United States. Azure Cognitive Services must be inaccessible directly from the internet. Accessibility Requirements Wide World Importers identifies the following accessibility requirements: All images must have relevant alt text. All videos must have transcripts that are associated to the video and included in product descriptions. Product descriptions, transcripts, and all text must be available in English, Spanish, and Portuguese. Product Creation Requirements Wide World Importers identifies the following requirements for improving the Product Management app: Minimize how long it takes for employees to create products and add assets. Remove the need for manual translations. Smart E-Commerce Requirements Wide World Importers identifies the following requirements for the smart e-commerce project: Ensure that the Cognitive Search solution meets a Service Level Agreement (SLA) of 99.9% availability for searches and index writes. Provide users with the ability to search insight gained from the images, manuals, and videos associated with the products. Support autocompletion and autosuggestion based on all product name variants. Store all raw insight data that was generated, so the data can be processed later. Update the stock level field in the product index immediately upon changes. Update the product index hourly. Shopping On-the-Go Requirements Wide World Importers identifies the following requirements for the shopping on-the-go chatbot: Answer common questions. Support interactions in English, Spanish, and Portuguese. Replace an existing FAQ process so that all Q&A is managed from a central location. Provide all employees with the ability to edit Q&As. Only senior managers must be able to publish updates. Support purchases by providing information about relevant products to customers. Product displays must include images and warnings when stock levels are low or out of stock. Product JSON Sample You have the following JSON sample for a product. Hotspot Question You need to develop code to upload images for the product creation project. The solution must meet the accessibility requirements. How should you complete the code? To answer, select the appropriate options in the answer area. NOTE: Each correct selection is worth one point. Answer: QUESTION 66 A customer uses Azure Cognitive Search. The customer plans to enable a server-side encryption and use customer-managed keys (CMK) stored in Azure. What are three implications of the planned change? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point. A.The index size will increase. B.Query times will increase. C.A self-signed X.509 certificate is required. D.The index size will decrease. E.Query times will decrease. F.Azure Key Vault is required. Answer: ABE QUESTION 67 You are developing a new sales system that will process the video and text from a public-facing website. You plan to notify users that their data has been processed by the sales system. Which responsible AI principle does this help meet? A.transparency B.fairness C.inclusiveness D.reliability and safety Answer: D QUESTION 68 Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You create a web app named app1 that runs on an Azure virtual machine named vm1. Vm1 is on an Azure virtual network named vnet1. You plan to create a new Azure Cognitive Search service named service1. You need to ensure that app1 can connect directly to service1 without routing traffic over the public internet. Solution: You deploy service1 and a public endpoint to a new virtual network, and you configure Azure Private Link. Does this meet the goal? A.Yes B.No Answer: A QUESTION 69 Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You create a web app named app1 that runs on an Azure virtual machine named vm1. Vm1 is on an Azure virtual network named vnet1. You plan to create a new Azure Cognitive Search service named service1. You need to ensure that app1 can connect directly to service1 without routing traffic over the public internet. Solution: You deploy service1 and a public endpoint, and you configure an IP firewall rule. Does this meet the goal? A.Yes B.No Answer: B QUESTION 70 Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You create a web app named app1 that runs on an Azure virtual machine named vm1. Vm1 is on an Azure virtual network named vnet1. You plan to create a new Azure Cognitive Search service named service1. You need to ensure that app1 can connect directly to service1 without routing traffic over the public internet. Solution: You deploy service1 and a public endpoint, and you configure a network security group (NSG) for vnet1. Does this meet the goal? A.Yes B.No Answer: B QUESTION 71 You plan to perform predictive maintenance. You collect IoT sensor data from 100 industrial machines for a year. Each machine has 50 different sensors that generate data at one-minute intervals. In total, you have 5,000 time series datasets. You need to identify unusual values in each time series to help predict machinery failures. Which Azure Cognitive Services service should you use? A.Anomaly Detector B.Cognitive Search C.Form Recognizer D.Custom Vision Answer: A QUESTION 72 You plan to provision a QnA Maker service in a new resource group named RG1. In RG1, you create an App Service plan named AP1. Which two Azure resources are automatically created in RG1 when you provision the QnA Maker service? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point. A.Language Understanding B.Azure SQL Database C.Azure Storage D.Azure Cognitive Search E.Azure App Service Answer: DE QUESTION 73 You are building a language model by using a Language Understanding service. You create a new Language Understanding resource. You need to add more contributors. What should you use? A.a conditional access policy in Azure Active Directory (Azure AD) B.the Access control (IAM) page for the authoring resources in the Azure portal C.the Access control (IAM) page for the prediction resources in the Azure portal Answer: B QUESTION 74 You are building a Language Understanding model for an e-commerce chatbot. Users can speak or type their billing address when prompted by the chatbot. You need to construct an entity to capture billing addresses. Which entity type should you use? A.machine learned B.Regex C.list D.Pattern.any Answer: B QUESTION 75 You are building an Azure Weblob that will create knowledge bases from an array of URLs. You instantiate a QnAMakerClient object that has the relevant API keys and assign the object to a variable named client. You need to develop a method to create the knowledge bases. Which two actions should you include in the method? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point. A.Create a list of FileDTO objects that represents data from the WebJob. B.Call the client.Knowledgebase.CreateAsync method. C.Create a list of QnADTO objects that represents data from the WebJob. D.Create a CreateKbDTO object. Answer: AC QUESTION 76 You are building a natural language model. You need to enable active learning. What should you do? A.Add show-all-intents=true to the prediction endpoint query. B.Enable speech priming. C.Add log=true to the prediction endpoint query. D.Enable sentiment analysis. Answer: C QUESTION 77 You are developing a solution to generate a word cloud based on the reviews of a company's products. Which Text Analytics REST API endpoint should you use? A.keyPhrases B.sentiment C.languages D.entities/recognition/general Answer: A QUESTION 78 You build a bot by using the Microsoft Bot Framework SDK and the Azure Bot Service. You plan to deploy the bot to Azure. You register the bot by using the Bot Channels Registration service. Which two values are required to complete the deployment? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point. A.botId B.tenantId C.appId D.objectId E.appSecret Answer: CE 2021 Latest Braindump2go AI-102 PDF and AI-102 VCE Dumps Free Share: https://drive.google.com/drive/folders/18gJDmD2PG7dBo0pUceatDhmNgmk6fu0n?usp=sharing
5 Common Mistakes That Are Not Letting Your Digital Agency Grow
To survive in times of strong competition, the need to switch to new digital agency billing software cannot be neglected. Every now and then, a new technology comes along that makes business easier and complements your processes. If you are one of the companies that still want to keep your traditional way of doing business, how do you plan to compete with those who master a much more advanced way of working? Reinventing business processes is a challenge that all digital agencies face. We have to understand that every company has its requirements, needs, and functions that define its works. Here are some of the daily mistakes a digital agency makes in its billing and performance management:- 1. Late billing Invoice creation is undoubtedly a major pain point for many digital agencies today. Creating a detailed invoice is a tedious task that involves a longer period of time. Despite being so labor-intensive, it is still not able to get rid of manual errors. Besides being time-consuming, repetitive sending of invoices and credit memos becomes a mess. These types of invoices need to be sent over a period of time to maintain a stable cash flow. When they are delayed, this leads to a deficit in the account and thus becomes a serious problem for the accountant managing RA and AP. Online Invoices serve as communication between you and your customers. Therefore, due to their late submission, the entire communication system breaks down. The customer remains uninformed about their invoices, leading to potential penalties, which ultimately leads to decreased customer retention rates and hinders customer satisfaction. 2. Managing customers at a desk Every business depends on the revenue it generates from its actions. Hosting a large clientele seems like a win-win situation for your digital agency, right? With such a large clientele, you need to upgrade your existing systems to meet their demands and expectations. Negotiations and deals are good, but strong client relationships are what drives your agency's business and help you maintain a strong position in your field. With many clients come many accounts, and managing them requires much more efficient resources. Any mismanagement can put your entire digital agency at risk of huge losses and a damaged social image. Once word gets out, it can have a ripple effect on your business, leading to a downward spiral. That's the last thing you want for your business, right? 3. Go local with global customers. Overcoming territorial boundaries and expanding across borders is a dream that digital agencies harbor. But rarely do agencies really innovate their software tailored to serve a large client base. Serving clients from around the world brings its own challenges and communication chaos. Meeting client currency, denomination, and language requirements is a major hurdle that most digital agencies can't overcome. Sending invoices in your client's local language and currency allows for much better understanding and communication. Invoices that don't adhere to this often become a scapegoat for confusion, unintentionally hindering your business and ROI. 4. Invoicing without time tracking Outsourcing employees to work on your clients' projects is an effective way to acquire multiple projects in a limited amount of time. Most of these projects are time-based, so you can invoice your client based on the hours spent on your project. Sending accurate invoices makes you reliable and trustworthy. But often, several digital agencies face the dilemma of billing clients based on the time spent on their projects. Often, the time recording is inaccurate, resulting in an incorrect invoice. These mismanaged timesheets often compromise your accounting timesheets, resulting in chaotic management. Your efforts, your time, your resources, and more will be lost if you do not manage your projects with customized agency billing software. 5. Chaotic workflow and approval process Every company has its own established hierarchical vertical system, which makes the whole process much smoother and more convenient. The established workflow even increases productivity and makes the work less time-consuming. But what happens if the hierarchical structure deteriorates? With non-personalized management, approving the entire account becomes very tedious and delayed. Since members cannot communicate on a single platform, communication becomes ineffective. In addition, accounts become confusing as records become too opaque, leading to misinterpretation and ultimately stalling cash flow. It's time to understand what our customers expect from us and what we need to do to meet market demands. If you want to stay relevant in your field, you need to constantly innovate your business and use online digital agency invoicing software to manage AR and AP, customers, projects, etc. to increase your utility. But as always, there are no challenges that cannot be overcome. With the evolution of custom software, it is very easy to address the problems mentioned above. How does custom billing software help your business? Well, we'll leave that for the next blog. Invoicera is one of the leading online invoicing software in the market. The cloud-based invoicing and billing software has been serving over 3.5 million users worldwide for more than 16 years. The software can be customized to meet individual business needs and works for enterprises, small businesses, and freelancers. The auto-invoicing software offers a range of unique features tailored to the specific business needs of freelancers, small businesses, and enterprises. It helps automate and streamline business processes and communication with online invoicing and payment, expense management, recurring/pre-payment billing, customer/vendor dashboards, time tracking, invoice approval process, multi-lingual and multi-currency support, staff authorizations, financial reporting and analysis, purchase order management. Thank you! Read More Blog on www. invoicera.com
How Salesforce Managed Services can Help to Scale up the ROI?
Once the implementation of Salesforce CPQ is done. The question that strikes our mind is, are we using our resources to optimize our goals? Here Salesforce CPQ managed services came into the light to provide support and make the organization understand how they can fully utilize their Salesforce platform to achieve their desired ROI. Why not save time and improve the user experience to maximize your ROI. A few suggestions can work in favor of organizations to choose managed services to maximize their growth and achieve the desired profit margins. Cost Prediction It’s easy to predict the cost with managed services because the service consultant will provide a budget and define the cost to be incurred by the organization. This completely depends upon the requirement and maturity of the organization. The company is benefited to scale the factors based on finance while making strategic plans. The business environment is dynamic and keeps on changing, this also applies to Salesforce, at times may be difficult to have all types of resources available as it incurred a lot of cost in hiring personnel and training them within a similar time frame. AblyPro’s Managed Services help the business to simplify the process by providing them with a team of experts with a set of defined knowledge as per the requirement of the business to achieve a respectable ROI. Expertise Generally, an organization thinks of hiring an in-house consultant to handle Salesforce practices, but it’s very important to realize when you are hiring a consultant or any small team they come with a specific set of knowledge. But in a competitive environment, there is a need to enhance the skill set quite often. So when you hire a Salesforce CPQ consulting firm you inherit all the skills on a larger scale required to increase the potential of the business. So, when we link this all together, we can understand how our ROI is hampered. Implementation of Salesforce is not enough to increase the Scale of ROI, the focus should be on analyzing whether all the features of Salesforce CPQ are efficiently optimized or not. Our managed services clarify the process and make it easy for the organization. ------------------------------------------------------------------------------------------------------------------ As mentioned it’s good to have more brains because a consultancy comes with the experience of hundreds of projects. AblyPro is a perfect example of this, our team consists of 200+ Salesforce experts with a different experiences. Contact us today to learn more about our Salesforce CPQ Managed Services and check how AblyPro helps to achieve the desired ROI. Article Content Source- https://ablypro.com/how-salesforce-managed-services-can-help-to-scale-up-the-roi
What will be the fleet management trends for this year?
The year 2020 was disruptive in many ways and we are all looking forward to 2021 for a great recovery in all walks of our lives. However, the new normal will continue for some time but we all hope to go back to normal soon. This also hold true for  Mining fleet management stakeholder and fleet operators, as they too hope to get back on the road to recovery. But, what are the trends that we see coming up this year? We present some points here. Getting Back to Normal. Businesses surely have to focus on safety protocols and sanitisation, forced upon us by the COVID-19 pandemic that caught us all unprepared. This is also for the safety of professional drivers and staff we have working with us. Safety as Priority Companies following the safety protocols dictated by the Coronavirus pandemic, will keep focus on safety as a whole while dealing with speeding, distracted and dangerous driving, in this year with support of technologies like telematics and IoT. It’ll help in cutting costs, pushing up productivity and help improve driver safety. Remote Fleet Management ‘Work from Home’ has dominated 2020, supported by remote work apps, the internet and compatible devices. Fleet management software too has been especially important during this period. Cronj FMS software has the ability to give access to fleets from anywhere, via networks and portable devices constantly, for greater visibility and continually monitoring operations. Tech & Data Trend With the advent of new technologies, fleet operations may need new features and tools. For instance EV fleets are expected to multiply and this will impact on costs, maintenance and process, including safety gadgets. An FMS solution is usually scalable to support your growth plans in future, like what cronjWireless provides. Budgets & Recovery Because of the negative effect of the virus outbreak, long term and short term budgets are important in 2021, significantly affecting the operating methods. Rising costs remain a top challenge for budgeting. Fleet Utilisation Another trend will be maximum fleet utilization, as operators had cut down use of vehicles during the lockdown. Older vehicles with more miles left will be deployed in the year and delay replacement. Right-sizing of the fleet to maximise utilisation will be a priority for fleet managers. Changes in Regulations Governments have changed regulations to control the industry and meet the new challenges brought about by the pandemic spread and subsequent lockdowns. These modifications for the fleet industry are likely to continue, affecting accountability and sustainability. Cronj FMS software is capable to identify operational inefficiencies, compliance irregularities and other discrepancies. With the advent of connected cars, electric vehicles, IoT and automation, the FMS software will also develop to assist managers and fleet owners to address issues, rectify them and empower strategic decision-making for higher operational efficiency and to overcome future challenges, even unforeseen ones. Conclude Hence, Fleet Management software applications in future are going to be Mining Fleet Management Software   using hi-tech devices, mobile apps  and data analytics, ready for future and the digital world. For any interested person/manager  a  ‘Demo’ can be arranged for better understanding of our FMS software solution. Kindly contact us and we will respond to you as soon as possible.
Propaganda Techniques Used By Brands for Marketing
Using Propaganda Techniques for marketing and advertising is not a new tool. It is being used for the last few centuries to first attain the attention of customers and then sell them products. It works not only for product sales but also for public relations (PR). Propaganda Techniques are not quick sale methods rather they are long-term sales tactics. It is because first big brands create a perception in the public and make it a habit for the public. Few tactics of this technique are lies, miscommunication, misinformation, and negative communication. For now, take it as an overview because later in this article, we are going to understand this concept in detail. Propaganda techniques are not only used by advertisers or big brands, they are also used by politicians, influencers, or even by your friends to get some advantages. Mostly propaganda techniques play with your emotions. For example, you like an actor/actress and mostly you relate yourself to him/her. So, when your favorite actor is seen promoting any product in a TV Commercial, you can easily relate and think that this product is made for you and you show a quick interest to buy it. This is one example of how propaganda techniques work in marketing. But you will never see any advertiser calling this technique propaganda. Rather they call it a marketing process. Read More About Marketing Process Here: https://www.businessstudynotes.com/marketing/principle-of-marketing/marketing-process/ Is it easy to use propaganda for getting benefits? Of course not! It is a very challenging and tough process to create propaganda among mass without revealing any information about it. They use various techniques that we are going to learn by examples shortly. To create propaganda for marketing, advertising agencies have to go through quick challenging tasks to understand how the mass will react when they get a certain product. In simple words, advertisers have to get customer’s emotional reactions even if the product has not been launched to the market. Let’s know what are the most effective techniques of advertising propaganda? 1. Beautiful People – Mostly Women Have you ever noticed for the last few years, TV commercials or online ads use the most beautiful-looking people in their ads? It was not like this before. Actually, they want you to relate to them. For example, the cosmetic industry uses the most beautiful actresses who look pretty and happy. They want you to think that if you buy their products, you will also look pretty and happy. The same goes for other products. Sometimes they not only play with your emotions but also with your sexual desires. For example, if you see a motorbike ad, you will see a male riding the bike. But in the same commercial, you may see a woman in a bikini or in an attractive dress that may disturb your sexual desires. This way, they want you to get attracted to the product not heart only but with your full body as well. But studies show that this technique sometimes doesn’t work the way it needs to. Because mostly, people get attracted to sexual desires too much that even they forget about the product they are seeing in the commercial. 2. Bandwagon This is one of the most effective and result-driven propaganda techniques that work well in marketing. Actually, this technique creates a sense of FOMO (fear of missing out) in those people who desire hard to be part of a certain place or group. For example, when we see real estate or travel agency ads, we see a lot of beautiful bikini-clad women, most of the time famous celebrities like Bella Hadid or Kendall Jenner. Actually, the advertiser is trying to create a fear inside you that if you miss this opportunity, you may miss those celebrities as well. But in reality, they are not available on those beaches or hotels when you visit. In fact, you have paid for the product or services. It’s human nature that nobody wants to be left out. So, advertising agencies use your emotions to sell their products. 3. Unreliable Testimonial This technique uses respected (or sometimes most hated) celebrities to give their false feedback or testimonial about a product. For example, you will see a lot of celebrities talking high about Coca-Cola, but the reality is that they don’t even drink it in their real life. In this way, they convince your emotions that your favorite celebrity is also using a certain product and talking great about it, so you should also try it. Sometimes, this technique uses people from a certain profession that is highly related to the type of product. For example, if a dentist recommends certain toothpaste, you are definitely going to have that product on your cart next time. On the other side, if this recommendation was given by a normal guy, you won’t trust him even if he is talking the truth. These are the top 3 propaganda techniques that are being used by big brands these days. No matter if an advertiser is using a simple stage in a commercial, they are always using some kind of technique to manipulate your emotions to convert you into a buyer. What you can do is stay careful, and have a strong grip over your emotions whenever you see any commercial. Resource: https://en.wikipedia.org/wiki/Propaganda_techniques