It is absolutely, obviously, without any hesitation or question, unequivocally, all about the bike. Anyone who says differently is obviously a nut.
In reality, this is a joke, because everyone is always saying "it's all about the rider, not the bike." But seriously, I think we all love a nice looking $10,000 bike!
Bike pictured, the 2014 Sworks Venge designed by McLaren.