In "Crisis, how countries react at decisive moments" , Jared Diamond defines the crisis from the etymology of the Greek noun Krisis, among whose meanings is the decisive moment or moment of truth . The difference between a more or less serious incidence and a crisis is that, in a true crisis, a decisive moment or turning point is experienced that radically changes the conditions that were observed before that moment and those that exist afterwards.
Also check: CPI Instructor Certification Training Course with American Crisis Prevention & Management Association
In the last few days we have seen how various geopolitical, social, corporate and communicational debates that had been settling began to turn in one direction or another before the evidence of a new, harsh and resounding reality.
Related: Become a Certified instructor for Crisis Prevention & Assaultive Behavior Management with our Management of Assaultive Behavior Instructor course
It is confirmed that the decision nuclei are changing, from the Atlantic to the Pacific. The mantra about the inevitable transfer of responsibility from governments to corporations has stopped short and the need for an effective public-private collaboration scheme where control continues to belong to the public emerges with renewed forcefulness. The ethical management of organizations is imposed on aesthetic management or misunderstood social marketing. And companies, which had written a lot about purpose but practiced it less, have to look in the mirror of their promise and demonstrate consistency if they want to continue to have opportunities to engage with their audiences. In this sense, it is likely that, after a few weeks, perhaps a few months,customers and society remember which companies have been present and at the height and which have been profiled.
You may also like: Crisis prevention intervention instructor training with training done by experienced Personnels.
Likewise, among the devastating consequences of what we are experiencing, an obvious conclusion emerges, a moment of truth, a before and after: the construction of a safer and more sustainable future can only be based on prevention so that certain risks do not become incidents that trigger crises that are difficult to overcome.