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Unique Tips for Ecommerce Product Images

The scenario of e-commerce has changed as per the likeness and association to close range marketing which has played an important role. The application of e-commerce has become a day-to-day activity in recent society. From the above scenario, product image-based marketing has pioneered significant roles in each and every sector.

Every sector does its activities such as online shopping, online booking, and online reservations. Among the elements of e-commerce marketing is eCommerce product image editing which is placed at the top for the fact that it is easily interpreted by its potential customers. Product Images also act as an important factor in purchasing decisions for customers. The main purpose of this paper is to identify the unique tips for e-commerce product images.

Specific Tips for Ecommerce Product Images

Ecommerce images should be in high-definition form. The images having high resolution are crucial for attracting new and current consumers of the product. A grasping image is more important than any written specification about a product. Investment in high-quality images can make a great difference for a firm at the expense of its competitors. The e-commerce product images should be professionally taken to highly improve the potentiality of sales. Platforms such as google mainly support initial contents such as HD photos over those using low-resolution photos, this helps in the improvement of the firm's digital site (Liu 2019).

Secondly, the images of products used in e-commerce should be in a group shot. This allows more unique inventions; the best shot being flat lay of which the products should be lined up together. The group shots act as a means to display a wider range of products you possess and increase the sales of products that go hand in hand. A firm should use e-commerce images to highlight a range of its products by testing the product style, backgrounds, and different edges to receive prestigious group shots. The group shots offer the potential customers a variety of products offered by a company during a particular period (Deng 2020).

eCommerce Product Images Optimized

The e-commerce product images should be optimized. This tip should be included in the digital marketing product images. Alt text and keyword terms should be included in order to describe the e-commerce product as much as possible. The content images help the searcher retrieve intended products easily, in that they automatically resize themselves based on the screen size. The keyword acts as a strengthening tool towards digital products as it gives additional details for the advertised product (Croxen & Tonder 2020).
Additionally, Colorful images must be included in e-commerce images. A variety of colors affects how different brands are perceived by the customers. Colorful product images grasp the attention of potential and current product consumers; the images attract a lot of engagement. E-commerce companies should incorporate brand colors in their products as much as possible. The colorful images bring the tone for how the customers view the product. When setting a brand color, a firm should select a color that shows the association and frequently use the color in product digital awareness (Bug& Helwig 2020).


eCommerce Product Marketing

The e-commerce product marketing firm should come up with a unique image perspective. The firm should aspire to create unique images that are different from other digital organizations. Unique images present a positive image to an organization as the users of the product will be satisfied that the product is wholly owned by the digital firm. The first appearance of an image makes the product be associated with the firm since the image was first used by the organization. It is advisable to use unique products images for the firm to remain competitive in the market arena (Yim 2017).

The digitally organized firm should add simple props to its e-commerce product images. The role of the image props is to add interest in product images. White background should be used mostly to create appealing professional e-commerce images. To attract and improve the attention of the images, more consideration of simple props should be considered. The more important props to be considered in e-commerce are those attached to the firm’s product. The props should add value and explanation to the image and be used to strengthen image information (Zhang 2019).
E-commerce products images should be properly lighted. Lighting is an important factor in the production of high-quality and clear e-commerce visuals. In most cases, lighting sets out the most appealing e-commerce product visuals. It is very quick and easy to identify poorly lighted product images in that there is the presence of shadows and unnecessary angles on the product image itself. The best lighting is the natural light which is very vibrant and more defined. Natural light is best if the product is situated outside (Fontoynont 2018).
E-commerce images should be consistently updated on the company’s website and other digital platforms. Consistency in posting the images creates a professional mentality which will improve the reputation of the digital firm. Professional consistency helps the customers shop more in the firm’s store and the website. Consumers eye the product image and on the spot compare it with other products on the same e-commerce website. Catalog product images must always be consistent; one should have fun in the company product visuals for the home page, blogs, and social media platforms (Shankar et al,.2017).

Conclusion

It is a big fault if we underrate the great role of visual images used in e-commerce and digital marketing platforms. E-commerce product images play a beneficial role to a firm by transforming present customers into lifetime customers or incoming customers. Visuals contain endless words which rely on the consumer's interpretation. Every developer should be keen on e-commerce product image development and posting in the digital marketing platform to ensure it does not detriment the firm’s image globally. The visual element should be properly coordinated by the team members in order to place a company in a top-rank digital marketing platform society.

Author: UK Clipping Path is a super Photo editing & Graphics Design company based in the United Kingdom. Our main strength is High Quality, Affordable Price, & on-time delivery to the clients. We provide 100% Clients Satisfaction. It has been providing accurate services to our happy Clients Worldwide. We have 10 years of Photo editing experience 24/7.
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The companies developed different strategies and technologies specific to tackle problems that occurred because of the COVID-19 pandemic. For instance, · Daifuku Co., Ltd., a material handling company, stated some measures and strategies to overcome the challenges faced during the COVID-19 pandemic in their annual report 2020. To prevent the spread of COVID-19 and maintain distance from one another required a new approach to service activities for systems post-delivery. Accordingly, they are working hard to use the Internet of Things (IoT), artificial intelligence (AI) and information and communications technology (ICT) to establish material handling systems that never stop or that will be able to recover immediately even if blocked. They will continue to support stable operations of customer facilities by introducing new technologies and services, including remote operation, while ensuring the lives, safety and health of employees and their families. 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International trade restrictions and customs regulations resulted in longer wait times and a lack of capacity for long-haul deliverables. During this pandemic, the demand for bulk material handling solutions decreased because of the limited access to customers’ sites. This affected both capital and aftermarket sales throughout the year. Most of the companies faced challenges in managing on-time project completion and order deliveries. However, many companies took this to redesign their operation and logistic models with digital capabilities to increase operational efficiency and effectiveness in such a period. For instance, · ThyssenKrupp AG Company adopted the digitization of their business processes and supply chains in 2019-2020. Their focus was on the introduction of automation solutions which included the new mobile app “Paperless”. This app allowed digitizing day-to-day processes in warehouses such as bookings, preparation of work schedules and material identification. 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[268 Pages Report] The global warehouse robotics market size is expected to be USD 4.7 Billion in 2021 to USD 9.1 Billion by 2026, at a CAGR of 14.0%. Warehouse robotics are used to automate different warehouse functions, such as transportation, picking and placing, packaging, and palletizing and de-palletizing. The use of warehouse robots reduces the need for human intervention and increases the efficiency of warehouse operations. They find applications in various industries, such as e-commerce, automotive, electrical & electronics, food & beverage, and pharmaceutical. https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=128876258 COVID-19 Impact on the Global Warehouse Robotics market The outbreak and widespread of the COVID-19 pandemic has highly impacted the supply chains and accelerated the adoption of robots in warehouses and manufacturing facilities. 2020 was a crucial year for e-commerce companies, retailers, grocers, and package handling logistics providers. The outbreak of the pandemic significantly accelerated the need for automation, which was steadily growing in the pre-COVID-19 period. The growth of the market for fixed types of robots was mainly affected by the pandemic, however, the mobile robot market is expected to witness healthy growth in the post-pandemic period. Online distribution during the pandemic crisis has shifted to a higher gear, as other retail channels have witnessed a slowdown in operations. Leading warehouse operators are now required to move more products while maintaining social distancing guidelines. This, in turn, is expected to create an opportunity for warehouse automation. Warehouse Robotics Market Dynamics Driver: Expanding e-commerce industry The e-commerce industry has evolved at a tremendous pace. E-commerce companies hold large volumes of products in their warehouses to cater to the increasing incoming demand through online shopping platforms. Thus, they are constantly looking for various economical ways to reduce their order delivery times. Robotic systems have emerged as a comprehensive solution and are gaining popularity among e-commerce companies to handle order fulfillment processes efficiently. Companies are increasingly using robotic systems in their warehouses to ensure rapid delivery of orders. A warehouse robot offers flexible material movement, traceability and improves the worker’s safety. The leading players in the e-commerce industry, such as Alibaba Group Holding Ltd., DHL, and Flipkart India Pvt. Ltd., have started using robots to automate their warehouse operations. The UK has one of the most mature e-commerce markets in the world, which is witnessing high adoption of warehouse robots. Companies such as Ocado and DHL are making high investments in the deployment of robotic systems in the UK. As per our analysis, the global e-commerce market has grown at a rate of 30% between 2019 and 2020, owing to the outbreak of the COVID-19 pandemic. The increasing demand for robots in the rapidly growing e-commerce industry is expected to drive the growth of the warehouse robotics market. Restraint: High set up cost High capital is required to set up and install warehouse robots. An average cost of a mobile robot varies from USD 25,000 to USD 100,000, whereas the average cost of a fixed robot ranges from USD 40,000 to USD 400,000. The high costs of these robots hamper their adoption, which, as a result, affects the growth of the warehouse robotics market. Furthermore, the warehouse operators need to redesign their warehouse layouts to support the warehouse robotics system to carry out their operations efficiently. While designing a new layout, companies need to focus on key aspects such as the safety of workers, space utilization, and easy accessibility to items. Opportunity: Integration of Industry 4.0 with warehouse robots Industry 4.0 aims at creating an operational environment in which people and robots can work together. It also allows robots to receive specific instructions and respond to the environment around them. Industry 4.0 enables warehousing facilities to adapt to significant changes in their business. Furthermore, the integration of Industry 4.0 and warehouse robotics systems enables effective communication between warehouse operations. This increased coordination between warehouse systems is helping warehouse operators to perform time-critical and high-velocity operations at a lower cost in the highly demanding and continuously evolving ecosystem. It is also allowing companies to perform a wide range of tasks, such as processing customized orders and high-speed delivery of products. Challenge: Concerns regarding cybersecurity Industry 4.0 connects production processes to the outside world, including collaborative robots. Connected processes are vulnerable to rising cybersecurity risks. Robots can be vulnerable if they are not integrated with updated software. Inadequate network administration can be a risk for connected robotics and lead to industrial espionage, malware installations, or automated attacks. Security, data privacy, technology, infrastructure and process upgrades, and interoperability are areas of concern before robotic systems in IIoT can reach their full potential. A major concern for IIoT is interoperability between devices and machines or devices and robots that use different protocols and have different architectures. To fulfill the complex demands for IIoT, the market players would require significant research and development (R&D), innovation, and investments. AMRs to dominate the market during the forecast period The warehouse robotics market for AMRs is expected to dominate and exhibit the highest CAGR during the forecast period. The increasing preference for e-commerce shopping platforms and the growing need for enhancing the efficiency of warehouses have led companies to focus on automation of operations. Besides, the increasing affordability and return on investment (ROI) are expected to drive the growth of the market. Flexibility and efficiency have become primary differentiators in the e-commerce fulfillment market as retailers and logistic companies are struggling to cope up with fluctuating demands, seasonal peaks, and rising delivery expectations. Mobile robotic systems offer high operational flexibility. In addition, the advancements in artificial intelligence, deep learning, and robotic mechanics are increasing their capabilities.  E-commerce vertical is expected to witness the fastest growth during the forecast period E-commerce trends are influencing the warehousing, manufacturing, and logistics industries, indicating that it is becoming increasingly important for these industries to optimize and develop automated solutions. The growing demand for quick order supply to customers in an accurate and undamaged form, increasing competition in the e-commerce industry, and rapid rise in online shopping are the key factors expected to drive the growth of the warehouse robotics market for the e-commerce industry.