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Significant Impact of COVID-19 on Vitamins and Supplements in the Food & Beverage Industry


COVID-19 Impact on Vitamins and Supplements in the Food And Beverage Industry

INTRODUCTION

The virus (COVID-19) ranging from common cold Middle East respiratory syndrome (MERS) and severe acute respiratory syndrome (SARS) has affected people in the entire world within a short period of span and has created a critical situation including economic and social challenges. Vitamin supplements are required by people suffering from a particular medical condition that leads to deficiencies. The intake of vitamin supplements helps in fulfilling the requirement of the body.
As per WHO (World Health Organization) there have been no cases of transmission of COVID-19 through food and food packaging but measures such as good manufacturing practices (GMPs) along with sanitation and cleaning of food processing equipment and facilities should be followed.
The supplement industry has increased among the multiple pockets as most of the consumer has raised their interest on overall health and wellness. There has been an immense growth in the vitamins required for supplement industry.

PRE-COVID 19 IMPACTS

The U.S. VMS industry experienced steady growth of 6% per year from 2015-2019, surpassing growth in both related segments, such as functional foods and drinks (2% -3% per year), and the U.S. GDP (2% -3% per annum) for the same time span.
For instance,
· The farmer favorability survey shows that 75 percent of people shared a favorable opinion of the U.K. agriculture, which is the highest figure since OnePoll started conducting the annual survey in 2012. This also marks an improvement of six percentage points in public favorability since June 2019, which is in addition to a further rise of five percentage points from June 2018–2019.
The demand was high till the end of the year of 2019, then pandemic came and caused critical situation in the market and led into supply and demand chain disruption.

POST COVID 19 IMPACT

In July 2020, The Food and Drink Federation (FDF) have announced the Awards function for the Food and Drink Federation Association which will take place at The Royal Lancaster, London in February 2021. The annual awards recognize those involved in the industry's dedication and determination, actions that ensured that the nation was fed during the pandemic.
During the start month of 2020, corona spread took place and it resulted into lockdown in city, courtiers. These typical measures included social distancing, closing hotels, schools, restaurants and many other places such as stores. Due to shut down in the store facility and also transportation, there was lack in the products in market for consumers. Also, international borders were made closed which limited the supply of food products such and convenience and healthy foods, and because of this food supply chains were completely broken or drastically changed with food business. Consumers were not getting their food products and manufacturer was not getting enough raw materials for the production of healthy foods. Due to these reasons, demand and the market value for the healthy foods were decreasing.
As with the strict measures, the governing authorities reopened the transportation facilities and shops and many others, again the shelves in the shops are fulfilled with the food products and consumers are now able to get their choice of desired need.
Further manufacturers have taken few initiatives from their end by taking strict measures for the production of food products. Due to reopening of the supply chain has helped the consumers and manufacturer to get fulfilled with desired need, and now the demand for the healthy foods will increase with much high percent as it enhances the immunity of an individual. The immunity enhancement during the pandemic is much more needed, hence it has seen that eating habits of consumers are getting changed and they are now more inclined towards the healthy food products. It has also been estimated that consumer preference for the fruit intake has increased by 58.0%, protein intake by 37.0% and many others. Increasing awareness regarding immunity building by consuming healthy food has increased the demand for the products and now consumers want to increase their health in order to boost their immunity and reduce vulnerability to disease and illness.
Further, also the demand will increase in the future as consumers have now more aware that how much healthy food is important to fight with various diseases and this will be of help for the health food sector to grow at very high rate in the market in upcoming future.

VITAMINS IN FOOD, BEVERAGE AND SUPPLEMENT INDUSTRY: PERSPECTIVE AND INITIATIVES

The COVID-19 pandemic have drastically changed the food consumption pattern of the living being, which is counted as 8 out 10 people and have changed their ways of eating habits and have incorporated nutritional enriched food products in their day to day life. For instance, According to the International Food Information Council’s (IFIC) 2020 Food and Health Survey, 85% of Americans made changes in the food they eat or how they prepare food because in the time of coronavirus (COVID-19) pandemic.
The burst of pandemic panic complements a steady rise in the healthy food consumption and their sales that investors have largely overlooked amid the financial debacles of better-known food incorporated with vitamins and minerals, fish oil and probiotics among others.
For instance,
“'The COVID-19 Product Tracker helps us understand the needs of people about food throughout those hard times. This expertise has helped in informing the work of Ministerial Vulnerability Task Force, which will continue to do so.
I want to thank the voluntary sector and the local authorities, who are working hard to identify a number of routes for UK governments to tackle. We are going to continue to play our part in fighting this global pandemic and ensuring that there is safe food.”
· Heather Hancock, Chairman (Food Standards Agency)
“Romania’s agricultural producers have been threatened by market shocks, supply chains and exports, thus facing increased uncertainty going into the season of harvesting in 2020. Making available additional farm funding will help farmers resolve these obstacles, benefiting rural communities and critical industries through and beyond the COVID-19 era.”
· Mark Davis, Regional Director (European Bank for Reconstruction and Development)
“They will continue to foster European unity to recover from the economic effects of the coronavirus pandemic. Along with the European Bank for Reconstruction and Development and the European Investment Bank, the Commission is proud to endorse this financing arrangement with Agricover Credit, which aims to protect Romanian farmers.”
· Paolo Gentiloni, European Commissioner (European Investment Bank (EIB)).
“There’s a growing demand from governments to tackle the issue of obesity and a consumer trend towards healthier products. Sugar taxes, like the Soft Drinks Industry Levy in the UK, are being implemented around the world and it’s likely other measures will follow. Evidence from the COVID-19 pandemic is also showing that people with obesity linked conditions are more likely to super serious complications. Health is emerging as a key investment risk,”
· Mais Callan, Senior Responsible Investment Manager (Nestle)
“Consumers today demand healthier food options, including healthier snacks. This can range from snacks without artificial additives and preservatives or with less sodium or salt, non-fried or baked snacks or use of healthier ingredients like wholegrain.”
· Olive Bai, Marketing Manager Of Savory Snacks (Kerry APMEA)
“Consumers are also becoming more health conscious in general and the pandemic prompted even more to be aware of their health and lifestyles, Apart from learning and increasingly preparing their own meals at home, the growing availability of healthy snacks, organic and low-fat food options is also something appreciated by consumers.”
· Freshippo CEO (Alibaba Group)
“If you look at functional foods, there is a trend towards increasing nutrient density in foods which are already considered healthy, Especially in Asia; the customers want to come out with new line extensions. Innovation will remain a focus for many customers as they are looking to come out ahead in the marketplace,”
· Anand Sundaresan, Regional VP Human Nutrition & Health APAC (DSM)
“Companies were mostly clearing their warehouse stocks, instead of investing in capacity building to meet the heightened demand for plant extracts, especially those that confer immune benefits. Even if the demand is big, the factories are not willing to increase their investments for capacity building. This means that production capacity will not see a significant increase,”
“At least 20% to 30% of the orders received across the member companies cannot be filled due to supply chain problems, and so many of us are getting for a slot to ship out our products,”
· Yinjun Hou, The Chairman (Shaanxi Plant Extract Association)

CONCLUSION

The COVID-19 pandemic has taken a toll on the global economy and population. A joint campaign to combat the coronavirus on states, departments of public health, and hospital community have contributed to economic slowdowns, regional lockdowns, and drastic public safety measures. Public health initiatives include raising awareness about calculating home quarantine, preserving food and healthcare supplies, and governments around the world are following strictly, especially to the poor. With rising customer understanding of immunity-boosting to avoid COVID-19 prevalence is driving the safe food industry market. In addition, taking into account consumer demand manufacturers claim their products as healthy with various ingredients added for boosting immunity. The delay caused by the impact on the logistics industry, however, indicates a decreased supply of raw materials and thus there is a restricted supply of such goods on the market that limits this business. Consumers have become more aware of home-grown food and are also searching for healthier alternatives, driving the organic food market. It is projected that due to the growing prevalence of COVID-19 and consumer awareness to improve the immunity with no additional supplements would expand the healthy food market in the coming years.
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How COVID-19 Impacted on the Global Collagen Market in the Food & Beverage Industry ?
COVID-19 Impact on the Global Collagen Market in the Food and Beverage Industry ANALYSIS ON IMPACT OF COVID-19 ON THE GLOBAL COLLAGEN MARKET COVID-19 has positively impacted the global collagen market with increased sales of the supplements. According to the World Health Organization (WHO), maintaining a good and healthy immune system may help in early recovery from viruses such as coronavirus. For that, people are advised to preserve vitamins, proteins and micronutrients in their bodies. Collagen is one of those supplements that help in maintaining the protein level in the human body. Keeping the current lifecycle in consideration, the amount of collagen produced in the human body is relatively weak. Thus, people have started opting for collagen supplements, increasing the demand for collagen-based accessories globally. There is a growing demand for collagen in the sports nutrition industry. Collagen is added to the supplements to maximize performance and leads to bodybuilding, increasing the prevalence of food supplements in athletes. Food supplements help the body maintained shape with an attractive physique. Thus, the increasing use of collagen as an ingredient in supplements for sports athletes has maximized collagen usage, leading to the increase in the extraction of collagen in the market. As a result, the key market players started to introduce a variety of sports nutrition containing collagen protein due to growing demand and its health benefits. For instance, · In April 2021, Reneva collagen drink launched a new product formulation and found a green apple flavor. It is packed with 10 grams of collagen peptides that help to enhance lean muscle gain, muscle strength, boost metabolism, and increase fat loss in combination with moderate exercise. · In September 2019, Vital Proteins launched Vital Performance, a collagen-based sports nutrition product tailored to meet the functional needs of athletes. · In August 2018, Advanced Protein Technology introduced a new line of collagen-based products named Nutra Collagen. This is built on the advanced quality of purity, quality and functionality. Thus growing demand for sports supplements will further fuel the demand for collagen in the market in the coming years. As per IRI (Information Resources, Incorporated) data, the demand for various dietary supplements has increased in the U.S. market. Since March 2020, the sales of accessories rose by 6%. There has been a rise in the demand for vitamin-C supplements and protein supplements by more than 100%. The declaration of dietary supplements as "essential" business has maintained the supply of these nutrients. AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE GLOBAL COLLAGEN MARKET As COVID-19 has increased the demand for collagen and collagen-based supplements, a gap has appeared between the supply and direction of the product. To maintain the balance of supply and demand, various countries' governments are taking multiple and essential steps towards it. Moreover, after the outbreak of COVID-19, the consumers have become more conscious about the intake of food sourced from an animal. The majority of the population globally is turning vegetarian or either vegan, especially after the COVID-19 outbreak. With the growing awareness regarding the health benefits of consuming plant-based products and also about supporting the environment and animals with the consumption of plant-based collagen substitute products, the demand for an animal-based collagen-based product might shrink in the coming years. After the COVID-19, consumers are opting for vegetarian food and plant-based products, even plant-based meat, as they got more inclined to lead a clean and healthy lifestyle, which may restrain the market in the coming years. During the worldwide pandemic, the demand for health and dietary supplements has peaked up sharply. But at the same time, supply has been impacted because of limited manufacturing. Compared to traditional food manufacturers, the dietary supplement companies face huge supply chain problems due to shipping and manufacturing problems compiled with the increase in demand. The government is making many changes to handle the impact. For instance, · The Chinese government has accelerated the e-commerce trade among cross- borders and has launched new models to increase FDI. For this, the government has implemented a policy for VAT exemption, consumption tax and levied corporate income tax for retail export goods in specified zones. The tax exemption and other subsidiaries will help increase the number of imported goods in the local market. Local retailers will be encouraged to open up businesses in those specified zones known as the CBEC zone. · The Brazilian government published a resolution eliminating import taxes on medical products based on collagen. STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE Due to higher demand, manufacturers have to make strategic decisions to maximize their profit and proper supply. Some of the strategic choices include acquiring with overseas manufacturers to regularize an appropriate collection of the products. For instance, · In June 2020, Nestlé Health Science (NHS), a global leader in nutritional science, decided to acquire a majority stake in Vital Proteins, America's leading collagen brand and a lifestyle and wellness platform offering supplements, beverages and food products. · In January 2020, Halma Plc acquired NovaBone Products, LLC ("NovaBone"), a designer and manufacturer of US FDA-approved synthetic bone graft products and collagen solutions. · In July 2020, Collagen Solutions Plc (AIM: COS) announced that it has entered into a new three-year agreement with NovaBone Products ("NovaBone"), a designer and manufacturer of the U.S. FDA-cleared synthetic bone grafts. This strategic decision among the critical player collagen market amid the pandemic will further escalate the growth of the collagen market in the coming years. Furthermore, various collaborations are expected in the coming years, further driving the market in the forecast year. PRICE IMPACT After the outbreak of COVID–19, it is most likely that prices for supplements such as vitamin C and protein-based supplements will rise. As per the experts, the increasing demand will lead to a rise in the prices for a shorter duration, but it will increase. The impact of price rise will affect the spot- buyers at the supply chain. Also, it is expected that companies that are 100% price-driven will face increased prices with a lack of goods. Compared to other commodities, collagen-based supplements are already sold at higher prices and by this pandemic, the prices have gone up. IMPACT ON DEMAND COVID-19 breakout has increased demand for various supplements such as protein supplements and vitamin C. Some of the accessories have even witnessed the increased demand by many folds due to the growing focus on healthy and robust immune systems. Collagen-based supplements are required for proper growth, especially in infants and kids. As during COVID-19, it is challenging to obtain the necessary amount of collagen from other sources. Thus, people prefer to overcome collagen deficiency with the help of collagen supplements such as pallets, tablets and capsules. IMPACT ON SUPPLY CHAIN Due to the pandemic condition worldwide, the manufacturers have done several changes in the supply chain of the product. In countries as India, the government has added the dietary supplement such as collagen-based supplements in the list of essential products. Thus, it is an on-selling product in the market during the COVID-19, but as the country is running under lockdown, the manufacturing has impacted the supply chain at almost every point. The product is already available in the market. Still, the consumers are not buying due to the fear of getting affected and on the other hand, some people are ordering the product, but due to the lack of delivery partners, the products are not reaching on time to the consumers. In many regions, overseas contract manufacturers are being contacted, but they ask for higher prices and air freight expenses. This has also impacted the overall supply chain of the product. However, e-commerce is playing an essential role in providing collagen-based sports nutrition. Despite the hurdles, e-commerce and private label saw a sharp rise as the industry braced itself for the second wave of the pandemic and beyond. For instance, · According to Nutrition Business Journal's "2020 Supplement Business Report," demand for the nutritional supplement has been grown is they are expected to grow at 61.4% in 2020. Further online sale is expected to reach USD 10 million in 2023 in which online sales of nutritional supplements will acquire 19.6% of sales by 2023." Thus pandemic has shifted the consumer shopping interest and forcibly satisfied with online shopping and thus resulting in a considerable share from e-commerce websites. The boom in online / e-commerce platforms has had an enormous effect on the market's supply chain as it provides greater flexibility, convenience to the consumer. This also helps maintain a better social distancing compared to traditional store-based retailers or supermarkets. Globally, after the lockdown, Google's search for food delivery services rose by 300 %. CONCLUSION As COVID-19 has affected most businesses around the globe, the market of collagen and collagen-based supplements has seen an unexpected rise in demand. With the growing concerns about the robust immune system to minimize the chances of coronavirus, the collagen-based supplements market has gone up. But at the same time, due to shut down in most countries, it has also adversely affected the supply of collagen. Along with this, the increased demand has also resulted in a hike in the price of collagen. The government and the manufacturers are taking various measures to maintain the supply-demand balance in the global collagen market.
Significant Impact of COVID-19 on Food Authenticity Testing in Food & Beverages Market
COVID-19 Impact on Food Authenticity Testing in Food and Beverages Market The COVID-19 pandemic has influenced the whole planet with its major impacts on the economy and businesses across the globe. The COVID-19 spread worldwide in unprecedented ways due to its high infectious and contagious nature and lack of availability of its vaccine. Though the emergence of the virus can be traced back to Asia, several European countries along with the U.S. have also been struck massively by the pandemic. The virus has spread across all regions ranging from North America, Europe, Asia-Pacific, Middle East, and Africa up to South America. The COVID-19 has been declared as a pandemic by the World Health Organization (WHO) due to its increased spread across the globe. After the declaration of the pandemic, various countries including India, China, and other Asian countries announced complete lockdown to decrease its spread. According to the situation report of 7th June 2021 by WHO, 174 million cases of COVID-19 have been reported globally and 3.7 million patients are dead due to the coronavirus. On a slightly positive note, a total of 157 million people have recovered and a total of 1.9 million vaccine doses have been administered as well. According to a report from the Food Authenticity Network COVID-19, the pandemic is causing a rise in global food fraud. For instance, · According to the report, there was a 37% rise in food fraud cases when comparing the first half of 2020 to the same period in 2019. The worst-hit categories were spirits, wine, and honey. Moreover, adulteration cases rose by 30% and counterfeit incidents by 47%. With the increase in the global food trade and the expansion of manufacturing units for processed food products, the growers are focusing on ensuring the safety and quality of their food products. This will further fuel the growth of the market. Impact on Demand Although the tension of COVID-19 has been noticed in the sector, there were a couple of points that acted as a light at the end of the tunnel. Post the first wave of COVID-19, the global food authenticity testing market is growing as people are getting aware of food safety. People these days highly prefer certified and premium products to lead a healthy lifestyle. Additionally, several governments and food organizations of various countries are taking precautionary measures on food safety and its quality: For instance, · According to the Food and Agriculture Organization of the United Nations (FAO), The Italian Development Cooperation has made an additional contribution of Euro 14 million to the FAO trust fund for food safety and food security · In July 2020, U.S. Food & Drug Administration (FDA) launched a new era of smarter food safety initiatives and released a blueprint and pilot study. The blueprint will outline the path forward that builds on the work the FDA has done through the implementation of FSMA (FDA Food Safety Modernization Act). FSMA helps to ensure food safety and prevent foodborne diseases via the use of science and risk-based assessment. · In March 2021, FDA partnered with Mexico’s regulators to strengthen food safety. · According to Hindustan Times, the Indian government is taking initiatives to improve food safety, hygiene in its canteen by giving training through FSSAI to 80 staff members of the canteen from various government canteens to oversee food hygiene In this COVID-19 situation, the rising number of initiatives taken by the governmental authorities to promote food safety coupled with rising awareness among consumers will propel the growth of the market. With the rising demand of consumers for food safety, the demand for food authenticity and testing for food to ensure whether the food is safe for consumption is expected to boost the growth of the global food authenticity testing market. Impact on Supply Chain The lockdown restrictions implemented by the government across the globe in 2020 and the continuing restrictions in 2021 have been disrupting the supply chain. This is expected to pose huge challenges for food product manufactures and could negatively impact the growth of the food authenticity testing market. However, the complex supply chains increase the chances of food contamination due to improper handling, not following HACCP guidelines. Therefore, there is increased demand for food authenticity testing among retailers, manufacturers, and growers, which offers benefits to the food supply chain as it manages safety risks, offers preventive and corrective measures to food safety management, and reduces or eliminates the risk of food recalls. Strategic Initiatives Taken by Manufacturers COVID-19 outbreak has affected every sector in the market, which also includes the food authenticity testing market. The industry has been severely affected due to the disrupted supply and demand in some cases. Several companies are losing their key revenue sources as food services outlets are closed or have been noticing reduced sales. Some companies have closed their production facilities to mitigate potential risks from COVID-19. Many food authenticity testing companies are taking initiatives during COVID-19. For instance, · “Global standard for food safety has been developed to specify the food safety, quality, and operational criteria required to be in place within a food manufacturing organization to fulfill obligations about legal compliance and protection of the consumer. Food businesses, that are certified to the standard must have a full understanding of the products it produces, manufactures and distributes, and have systems in place to identify and control significant product safety hazards. The standard has two key components; senior management commitment and a hazard analysis critical control point (HACCP) based system, which provides a step-by-step approach to managing food safety risks. With all this in mind, businesses that are used to the standard are well-positioned to identify, assess and act on the new risks associated with COVID-19” - Jessica Burke, GFSI · “Eurofins is offering testing for detection of SARS-CoV-2 in a growing number of countries around the world. Global capacity is increasing daily as Eurofins teams are working round the clock to deliver results in very short turnaround times and often within 12 to 24 hours. In each geographical region, Eurofins laboratories are working closely with public health authorities and following their priorities to support hospitals and medical professionals fighting this unprecedented health crisis.” Gilles Martin, CEO, Eurofins Scientific · “ALS provides routine analysis services to test critical environmental surfaces for the presence and persistence of SARS-CoV-2, the virus that causes COVID-19. Test results are intended to help monitor and strengthen the effectiveness of disinfection and sanitation measures, particularly after outbreaks or positive tests in a business, care home, or public facility.” ALS Limited These initiatives could help restore the food authenticity testing market. Conclusion The pandemic has taken a toll on every aspect of life including the global economy. With the significant downfalls in various sectors, a collaborative effort of government, industry players, and consumers can win the fight against COVID-19. COVID-19 outbreak has affected every sector in the market including the food authenticity testing market. Some companies have closed their production facilities to mitigate potential risks from COVID-19 which has hampered the market growth. However, increasing demand for certified food products is expected to boost the growth of the global food authenticity testing market in the forecast period. Increasing awareness among consumers regarding a healthy and safe diet free from contaminants, allergies, and adulteration is projected to boost the growth of the global food authenticity testing the market for a long period due to changes in consumer buying behavior and changes in dietary habits. Hence, the global food authenticity testing market is growing as people are more inclined to buy certified food products. Thus, the impact of COVID-19 is positive for the food authenticity testing market in several nations, and hence the growth is expected to increase during the coming years.
What is the best Mexican food in Tamales, Bryce Canyon?
Are you a fan of Mexican food? If yes, you might always search for the best options around you to satisfy your preferences and love for this special cuisine. By making your search more efficient and valuable, certain food ordering websitesoffer several Mexican food restaurants in Panguitch. If you want to check the best Mexican dishes while using these websites, then let us first introduce the best Mexican dishes that you must try to extend your love. Some amazing Mexican food that you can’t say no to! Tacos al pastor: A historic dish crafted with the pork cut in thin strips with a corn tortilla placed on the top, this tacos al pastor make you explore the taste of the best Mexican cuisine. Served with coriander leaves, onions and pineapple, give it a traditional taste ofthe 1920s that every Mexican cuisine lover praises. Tamales:: This amazing Mexican food, tamales Bryce Canyon,is incepted in Aztec, Inca, and Mayan by the tribes. The food used to give them health and energy and help to take a shot in the battle. Indeed, this Mexican cuisine has many health benefits. Yet, it will provide you with a mouthwatering experience with the filling of vegetables, fruits, mole, chilies, with some cheese spread all over it. Just discard the wrapping and enjoy your meal with all excitement! Guacamole: It is one of the most delicious and popular dishes in Mexico. However, a few people are aware that the traditional sauce used over the guacamole was first developed during the Aztecs’ era. It has onions, lemon juice, avocadoes, onions, chili peppers, etc., that make it a dish full of flavors. This will surely make you fall again and again for the Mexican food. There are undoubtedly many other varieties of Mexican cuisines that you will love to taste and explore. However, if you want to check out various recipes or try the flavorsome varieties of Mexican dishes, it is important to find the right restaurant in an easy go. If you want to check out the best Mexican food restaurants in Panguitch conveniently, then you can visit the reputed food ordering websites available in the region. To determine whether the website is right for your purpose or not, you can check a few characteristics in them. Such as, - The online reputation of the website. - The specifications the website is offering to facilitate your purpose. - The price comparison of different restaurants. - The terms and conditions. The terms and conditions should simplify whether you can connect to the support service from the website to inform them about your inconveniences and get a quicker resolution right away. But the food ordering websites have made it easier for the food lovers to get their respective food without any extra hassle and hardship and check out each detail right from their home comfort. If you want to grab the best Mexican food restaurants in Panguitch, trying the available food ordering websites will undoubtedly be advantageous for you. Try now!
How to solve the error [pii_email_37f47c404649338129d6]?
Many businesses use Microsoft Outlook to send and receive email. Businesses and many individuals use this email client because it is easy to use and secure. But sometimes Outlook gives a headache due to different kinds of errors. One of the common errors when using faces is [pii_email_37f47c404649338129d6]. In this article, we will discuss the nature of the error and how to fix it so that you can continue working with Microsoft Outlook. Solution of [pii_email_37f47c404649338129d6]. What is [pii_email_37f47c404649338129d6] and why does it occur? As mentioned earlier, Microsoft Outlook is safe. It uses the SSL and TLS security encryption provided by Microsoft to send and receive your emails. You don’t need to be familiar with SSL and TLS security ciphers to resolve [pii_email_37f47c404649338129d6]. Understand that they are one of the most secure ciphers out there. If you try to connect to an email server without SSL and TLS security, you will get [pii_email_37f47c404649338129d6]. It is not the only reason you are getting pii_email_37f47c404649338129d6 error in your Microsoft Outlook. We’ll discuss the other reason and solutions in the “How to Fix” section. To use the email server in your Outlook, it must have both SSL and TLS encryption. It is best always to check all settings such as port number, authentication, and secure connection when logging in. How to solve error [pii_email_37f47c404649338129d6]? Now, you understand why [pii_email_37f47c404649338129d6] error occurs. You probably have an idea of how to resolve the issue. If you are not in the technical field but still want to fix the problem, it is easy to follow the steps below and not see the problem again. We are going to mention six different ways to solve the problem. One of them should fix it for you. Solution 1: Check if there is a duplicate account If Microsoft Outlook is configured through a duplicate account, you may see the pii_email_37f47c404649338129d6 error. This is the case for you. The solution is very simple. If you are not sure this is causing the pii_email_37f47c404649338129d6, follow the steps. If your problem is resolved by the end of this solution, it is most likely due to a duplicate account. Please don’t panic, and we have plenty of other solutions for you. Follow the steps to find a duplicate account: Open control panel on your desktop and change the view to “large category.” Then click on Mail Once you refer to the email, a pop-up screen will appear. On this screen, click Email Accounts. Then you will see all the email accounts configured in your MS Outlook. Check if there is a duplicate account or not. In this case, delete the duplicate account as this is the main reason for [pii_email_37f47c404649338129d6]. If you don’t see duplicate accounts, you can still delete all accounts and add new accounts. It can solve the problem. After verifying a duplicate account, remove the duplicate accounts / all accounts and add a new account. Now go back and see if this pii_email_37f47c404649338129d6 error is fixed or not. If the problem is still not resolved, move on to the next solution. Solution 2: Check the SMTP configuration It is better to check the SMTP configuration for Microsoft Outlook because a misconfiguration causes 80% of the time [pii_email_37f47c404649338129d6] in the SMTP. Verifying the SMTP configuration is pretty straightforward. Just follow the steps below: Follow the steps mentioned in pii_email_37f47c404649338129d6 solution 1 to open “Email accounts” settings where you deleted the email account. Double click on the email and click on “More settings.” If server you are using uses authentication, Check “My server requires authentication.” Then, go to Advanced tab and make sure that the correct port number is being used. It is the port number to use for IMAP and SMTP. IMAP: 993 SMTP: 465 After SMTP setup, close the application and restart your computer. After restarting Microsoft Outlook, check whether [pii_email_37f47c404649338129d6] is still displayed or not. Still, if the problem is not resolved, continue to the next solution. Solution 3: Use SCANPST.exe If you’ve never heard of SCANPST.exe, you might be wondering what it is. Many Outlook users have complained to Microsoft about many issues like [pii_email_37f47c404649338129d6]. Follow the steps below to use SCANPST and resolve the pii_email_37f47c404649338129d6 error. Open the file explorer. (My computer) Go to Program Files> MS Office> Office18 (depending on the version of MS Office you are using, if you are using MS Office 2014, it should be like Office14) Find the SCANPST.exe folder and open the application as an administrator. Click Browse, select the PST file that you want to repair, and click Start. Highlight “Create a backup” and click Browse to select the location where you want to save the backup file. Then click on “Repair.” After repairing damaged PST files, the [pii_email_37f47c404649338129d6] error should be resolved. If this still doesn’t solve the problem, we need to move on to the general solution that will help fix any Windows problem. I hope this will solve the error. Solution 4: Disable Antivirus and Windows Defender Sometimes Anti-virus and Windows Defender [pii_email_37f47c404649338129d6] firewall rules cause problems. Because they can think of outgoing emails as the outgoing malware signal. You can turn off Antivirus or Windows Defender if you are not using an antivirus program to resolve the issue. Disabling Antivirus is easy. Open whatever antivirus program you are using, and there should be a button that says “Disable Antivirus” or “Disable Antivirus”. Select one of the buttons and see if the pii_email_37f47c404649338129d6 error still appears or not. To turn off the Windows Defender, follow these steps: Select Start> Settings> Update, and then Security> Windows Security> Virus and threat protection> Manage settings (or Virus and threat protection settings in previous versions of Windows 10). Disable real-time protection. Disabling Antivirus or Windows Defender fixed pii_email_37f47c404649338129d6 for most of our visitors, so you should give it a try. Solution 5: clear cookie and cache In our previous articles explaining how to fix various errors, we always say clear the cookie and cache. To solve [pii_email_37f47c404649338129d6], you can try clearing the cookie and cache. To do this, follow the steps: Enter Ctrl + R on the keyboard to open the Run dialog box. Then enter “% appdata%”. Delete all the files in %appdata% or select the MS Outlook folder and delete it. After you’ve cleared all of the AppData, it’s time to delete the files from Local AppData. To do this, follow the steps. Enter Ctrl + R on the keyboard to open the Run dialog box. Then enter “% Localappdata%”. After you have the LocalAppData, delete all files in the folder again. After clearing the cache and all cookies, go back to Microsoft and see if the problem is resolved or not. Solution 6: Reinstall the app We have used all possible solutions to resolve the issue. But unfortunately, none of them fixed the error. The last option we have is to reinstall the app. After reinstalling the app, add your email account to Microsoft Outlook. This will surely solve the problem with [pii_email_37f47c404649338129d6]. Follow the steps below to reinstall the application. Open the program and functions via control panel Search for Microsoft Office (Microsoft is part of the Office suite.) Double click on Office 365 Follow the steps mentioned on the screen Reinstall the app by downloading the newest version from the official MS Office site. Create a new account and add it to MS Office. Check once if you can still see [pii_email_37f47c404649338129d6] or not. Conclusion: It is certainly frustrating to receive [pii_email_37f47c404649338129d6] while submitting the assignment or project on time, but you will not have to solve the problem without guidance. So, I hope the 6 points above fixed your bug [pii_email_37f47c404649338129d6]. If the error persists, comment below on the exact steps, you took. We will do our best to fix it for you.