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Propaganda Techniques Used By Brands for Marketing

Using Propaganda Techniques for marketing and advertising is not a new tool. It is being used for the last few centuries to first attain the attention of customers and then sell them products. It works not only for product sales but also for public relations (PR).

Propaganda Techniques are not quick sale methods rather they are long-term sales tactics. It is because first big brands create a perception in the public and make it a habit for the public.

Few tactics of this technique are lies, miscommunication, misinformation, and negative communication. For now, take it as an overview because later in this article, we are going to understand this concept in detail.
Propaganda techniques are not only used by advertisers or big brands, they are also used by politicians, influencers, or even by your friends to get some advantages. Mostly propaganda techniques play with your emotions.

For example, you like an actor/actress and mostly you relate yourself to him/her. So, when your favorite actor is seen promoting any product in a TV Commercial, you can easily relate and think that this product is made for you and you show a quick interest to buy it.

This is one example of how propaganda techniques work in marketing. But you will never see any advertiser calling this technique propaganda. Rather they call it a marketing process.


Is it easy to use propaganda for getting benefits?

Of course not!

It is a very challenging and tough process to create propaganda among mass without revealing any information about it. They use various techniques that we are going to learn by examples shortly.

To create propaganda for marketing, advertising agencies have to go through quick challenging tasks to understand how the mass will react when they get a certain product. In simple words, advertisers have to get customer’s emotional reactions even if the product has not been launched to the market.

Let’s know what are the most effective techniques of advertising propaganda?

1. Beautiful People – Mostly Women


Have you ever noticed for the last few years, TV commercials or online ads use the most beautiful-looking people in their ads? It was not like this before.

Actually, they want you to relate to them. For example, the cosmetic industry uses the most beautiful actresses who look pretty and happy. They want you to think that if you buy their products, you will also look pretty and happy. The same goes for other products.

Sometimes they not only play with your emotions but also with your sexual desires. For example, if you see a motorbike ad, you will see a male riding the bike. But in the same commercial, you may see a woman in a bikini or in an attractive dress that may disturb your sexual desires.

This way, they want you to get attracted to the product not heart only but with your full body as well.

But studies show that this technique sometimes doesn’t work the way it needs to. Because mostly, people get attracted to sexual desires too much that even they forget about the product they are seeing in the commercial.

2. Bandwagon


This is one of the most effective and result-driven propaganda techniques that work well in marketing. Actually, this technique creates a sense of FOMO (fear of missing out) in those people who desire hard to be part of a certain place or group.

For example, when we see real estate or travel agency ads, we see a lot of beautiful bikini-clad women, most of the time famous celebrities like Bella Hadid or Kendall Jenner.

Actually, the advertiser is trying to create a fear inside you that if you miss this opportunity, you may miss those celebrities as well. But in reality, they are not available on those beaches or hotels when you visit. In fact, you have paid for the product or services.

It’s human nature that nobody wants to be left out. So, advertising agencies use your emotions to sell their products.

3. Unreliable Testimonial


This technique uses respected (or sometimes most hated) celebrities to give their false feedback or testimonial about a product. For example, you will see a lot of celebrities talking high about Coca-Cola, but the reality is that they don’t even drink it in their real life.

In this way, they convince your emotions that your favorite celebrity is also using a certain product and talking great about it, so you should also try it.

Sometimes, this technique uses people from a certain profession that is highly related to the type of product. For example, if a dentist recommends certain toothpaste, you are definitely going to have that product on your cart next time.

On the other side, if this recommendation was given by a normal guy, you won’t trust him even if he is talking the truth.

These are the top 3 propaganda techniques that are being used by big brands these days. No matter if an advertiser is using a simple stage in a commercial, they are always using some kind of technique to manipulate your emotions to convert you into a buyer.

What you can do is stay careful, and have a strong grip over your emotions whenever you see any commercial.

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(for example Your children, accomplice, guardians, neighbors) Another to look at is your FB organization. What's more, I have tragic news for you here. It used to be much simpler to plan associations yet FB rolled out an improvement to their API in mid 2015 that doesn't permit APIs to pull information on your companions. 🙁 It was SO a lot simpler previously! Be that as it may, don't fear, you can complete two things: Physically go through FB companions: Tedious, I know. You can either glance through your companion list on FB or you can download the information. How would you download your Facebook companions? To begin with, ensure you are signed in to your Facebook account. Snap on the "Record" down bolt at the upper right part of your screen. This will open more alternatives including "Settings". Select that. The "General Account Settings" page will pull up and they've covered up it here! At the lower part of the rundown of your information (username/email/name/and so on), in little print, there is a "Download a Copy of your Facebook information." interface. In case you're super technically knowledgeable (or up for a test): Here's a decent instructional exercise from http://Lincurio.us that will walk you through how to take your information and picture it. Here's mine: Zooming in permits me to discover more modest gatherings inside gatherings—like my music class companions from school or my sibling's DJ companions. My unlabeled circles on the base are little however could be contact focuses for acquaintances with specific gatherings. Objections COLUMN Since a movement specialty can be a sure objective, this will help uncover any topics in what sort of objections you like. Of the spots you've been to, what are your top picks? 1)What spots would you say you are passing on to see? 2)What do the objections you recorded above share for all intents and purpose? (for example palaces, climate, great food) Since we're all movement darlings, this one can get long. In the event that it does, don't stress. Record them all now and you can return and gathering them into basic topics later. Kind OF TRAVEL COLUMN This one is somewhat harder to clarify. I like to consider it the what tops off an already good thing. It's simply one more approach to find what sort of movement you appreciate and add that as a component to your specialty. Think about these inquiries: 1)Is there a specific segment you'd prefer to offer to? (for example families/gatherings, seniors, music darlings) 2)What sticker price would you feel good selling? On this one, don't be hesitant to push your usual range of familiarity. Numerous specialists tragically push their ways of managing money on their customers. (for example extravagance, deal) 3)What kind of movement do you appreciate? (for example experience, comprehensive, visits, gatherings, free) Golly! You're finished. Time to take a little break. Return 2 days with a new psyche and go through it once more—you'll be astonished what a couple of long stretches of sitting on it can accomplish for novel thoughts. Stage 2: Connecting the Dots to Find Your Travel Niche Since you have your rundown you're going, it's an ideal opportunity to investigate and circle the main 3 side interests and top 3 objections you're generally enthusiastic about. Try not to stress on the off chance that you have pretty much, you can generally change this following stage to work with your picked diversions/objections. On page 2 of the Finding Your Travel Niche Worksheet, we'll center around real specialty prospects. Normally, they will come from one of your pastimes as well as objections. We've made a decent layout on page 2 for you to put your top side interests and objections. Every leisure activity and objective you surrounded gets its own container. You'll fill in each container with significant rundown things that you have on page 1. I thought that it was simplest (and more fun!) to remove the containers so I could without much of a stretch move them around. In particular, I would set aside one box at an effort to work on, place it on page 1 and go down my rundowns to see which things fit with that crate's interest or objective. In case you're chipping away at an interest, investigate the Destinations section first. On the off chance that your case is for an objective, start with the side interest section. To begin, you're searching for associations between your sections. The basic factor between those segments is they're completely determined by a type of energy—an absolute necessity to be fruitful. Record the subjects that fit together well in your Niche Possibilities boxes. Cautioning: Some of your themes may just never work out. You can generally return if motivation strikes on something you thought was an impasse. As far as I might be concerned, I was unable to think about an approach to fuse my adoration for canines into a movement specialty I would appreciate. Discovering canine amicable lodgings around the US or learning the principles of moving canines around? Forget about it. Narrowing it Down Even Further Whenever you've assembled a few prospects from your pastimes and objections segments, you will add your movement type segment in with the general mish-mash. This limits the pipe significantly more. Does your present rundown of side interests/objective groupings fit into the sort of movement you need to sell? For example, my ski side interest and chilly climate objections fit well with my affection for experience and gathering travel. Try not to feel that you can just pick one thing from every section. You can blend and match with numerous points from every segment to make your movement specialty. In the event that you can't track down an undeniable fit, search for an approach to alter it to accommodate your interests or put it away. Something final. Try not to feel that you can just pick one thing from every section. You can blend and match with numerous themes from every section to make your movement specialty. You could have experience travel for gatherings and singles to a specific objective. Or then again trips for ladies just to numerous objections. It's dependent upon you. read full article
Advertising on Gantries at JLN Marg Outside Moti Doongari Ganesh Temple, Gantry
What is Outdoor Advertising? All forms of advertising which is carried out outdoors,eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”. What is the main form of Outdoor Advertising in Jaipur? Outdoor Hoardings in Jaipur are considered as Traditional form of Advertising which is highly relevant in today's times as well. What are Hoardings? Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc. Are all the roadside Hoardings are legal? No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government. Prices of hoardings in Jaipur are decided by location,size,lit/non-lit, number of footfalls in vicinity or the traffic etc. How can I book Hoardings online in Jaipur ? MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings, location of the Hoardings,the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the Hoardings you have selected. How do we know whether a particular Hoarding is available in Jaipur for the tenure I am looking out? MyHoardings.com will provide you campaign start and end date images.We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display. What is the average cost of Hoardings in Jaipur? Average cost of advertising on Hoardings depends on many parameters like, The locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures. What is the minimum period for which a hoarding can be booked? It again depends on various factors. Usually average size Holdings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Điểm danh các loại giá kệ sắt siêu thị phổ biến trên thị trường
Dạo một vòng quanh thị trường giá kệ có thể thấy sự xuất hiện của rất nhiều đơn vị cung cấp với chất lượng và giá thành khác nhau. Tùy thuộc vào nhu cầu sử dụng, mặt hàng trưng bày cũng như chi phí đầu tư mà bạn có thể lựa chọn mẫu kệ sắt có kiểu dáng, kết cấu phù hợp. 3 mẫu kệ đang được sử dụng nhiều nhất hiện nay Kệ siêu thị lưng lưới Đây là mẫu kệ được sử dụng nhiều nhất trong các siêu thị, cửa hàng, hệ thống mua bán hiện nay. Với phần lưng kệ là tấm lưới ô vuông giúp việc bày hàng trở nên thông thoáng, dễ quan sát và thuận tiện cho việc tìm kiếm hàng hóa của người mua. Kệ siêu thị lưng lưới được làm từ sắt sơn tĩnh điện, có khả năng chịu lực đến 120kg/ mâm tầng dàn đều. Có thể điều chỉnh khoảng cách mâm tầng, di chuyển theo nhu cầu một cách đễ dàng. Kệ siêu thị lưng tôn đục lỗ Xét về tính thẩm mỹ và độ bền chắc thì kệ tôn đục lỗ được xếp đầu tiên trong danh sách các loại kệ bày hàng siêu thị, cửa hàng tạp hóa. Mẫu kệ này có khả năng chịu tải lên đến 150kg/ mâm tầng dàn đều phù hợp với nhiều nhu cầu sử dụng như để trưng bày các mặt hàng mẹ và bé, đồ tạp hóa, đồ gia dụng, hoa quả tươi, nước uống, gia vị,… Kệ siêu thị lưng tôn liền Đây là mẫu kệ có thiết kế mặt lưng là tấm tôn liền nguyên khối, kết cấu chắc chắn có khả năng chịu lực tốt nhất trong các mẫu kệ sắt siêu thị trên thị trường. Kệ tôn liền được dùng để trưng bày các sản phẩm hàng hóa có trọng lượng cao như Đồ gia dụng, hàng điện tử, điện lạnh, sữa,… Kệ có độ bền và tuổi thọ từ 15 – 20 năm. Đương nhiên mẫu kệ này cũng có giá thành tương đối cao. Địa chỉ mua giá kệ sắt bày hàng siêu thị giá tốt Như đã nói ở trên, hiện nay có rất nhiều đơn vị cung cấp sản phẩm kệ siêu thị trên thị trường với chất lượng và giá thành khác nhau. Co đơn vị bán với giá khá rẻ nhưng cũng có đơn vị bán kệ với giá cao. Tuy nhiên cái gì cũng có mặt tốt và không tốt của nó. Giá rẻ thì chất lượng sẽ không được đảm bảo, mà chất lượng tốt, bảo dành dài thì giá sẽ tương đương. Do đó, tùy thuộc vào mục đích sử dụng, chi phí đầu tư mà bạn có thể chọn mua kệ ở những đơn vị uy tín. Tốt nhất nên mua kệ tại những đơn sản xuất và cung cấp trực tiếp, không nên mua qua trung gian. Vì những nơi trực tiếp sản xuất và cung cấp giá kệ đến tay khách hàng sẽ có giá bán hợp lý đi kèm với chế độ bảo hành chuyên nghiệp hơn. Giá kệ Thăng Long hiện là nhà máy sản xuất kệ siêu thị uy tín trên thị trường. Với hơn 10 năm kinh nghiệm, Thăng Long được nhiều đơn vị, khách hàng tin tưởng và lựa chọn. Kệ do Thăng Long được sản xuất sản xuất trên dây chuyền công nghệ hiện đại, đảm bảo về chất lượng, độ bền tốt và tuổi thọ lâu bền. Hiện nay Thăng Long đã và đang cung cấp đa dạng nhiều dòng kệ sắt bày hàng siêu thị với đủ mọi kích thước, kiểu dáng và mức giá cho khách hàng lựa chọn. Các dòng kệ đều được bảo hành 5 năm, hỗ trợ vận chuyển và lắp đặt miễn phí. Mọi thông tin vui lòng liên hệ hotline: Thông tin liên hệ mua hàng: CÔNG TY CP ĐẦU TƯ VÀ TRANG THIẾT BỊ THĂNG LONG Hotline/zalo tư vấn bán hàng: 0919.467.868 - 0964.196.611 Website: Sieuthigiake.com Khu vực Miền Bắc: Số 1, Ngõ 58 Trần Bình - Mai Dịch - Cầu Giấy - Hà Nội Khu vực Miền Trung: Ngách 143 Điện Biên Phủ, Thanh Khê, Đà Nẵng Khu vực Miền Nam: 60/6C Bà Điểm 5, ấp Tây Lân, Xã Bà Điểm, Huyện Hóc Môn, TP. Hồ Chí Minh.
LED Advertising Board - Networld Trading!
The LED Advertising screen business is developing at an surprising rate. Shoppers are quickly changing their buying customs and promoting specialists are continually modifying advertising efforts to catch their consideration. In this sense, LED Advertising screen have gotten perhaps the best instruments to draw in purchasers and improve brand picture (marking). Simultaneously, sponsors and IT experts are attempting to offer mechanical answers for broadcast content on LED screens. LED Advertising screens give a higher splendor and goal than conventional screens, guaranteeing that the message will be seen impeccably, even with no attempt at being subtle, when the sun hits the screen straightforwardly. They address a significant saving. Advantages of LED Advertising screens: 1. It is a dependable innovation that is perceived all through the world There are the individuals who believe the LED Advertising to be one of the extraordinary developments of the twentieth century. Truth be told, it is generally utilized in boards, TV screens, cell phones, Blu-Ray players and surprisingly in the clinical field. Without going any further, it ought not be failed to remember that the makers of blue LED light got the Nobel Prize for Physics in 2014. 2. Improve the Audience Interest The LED advertising recordings or pictures showed by the screens can be shown for a greatest number of times each day. This can without much of a stretch pass on all your informations to clients and upgrade the crowd pace of the commercial. 3. They are wonderful to customize the message In an undeniably broadened and serious market, offering advertising that is just about as close as conceivable to the necessities and inclinations of potential purchasers is an indispensable perspective. This is the thing that 94% of salesmen accept, which expresses that a customized site is fundamental for progress, as per an investigation by Econsultancy. By utilizing open air LED screens, in contrast to static advertising billboards, you can pick when and where to dispatch a particular data and notice, contingent upon the business focus to which the brand is coordinated. For instance, on account of an item proposed for youngsters, the prior minutes going in or out of class might be the most ideal choice to affect the little ones and the relatives who go with them to class. 4. Enviormentle friendly These screens are environmentaly-accommodating with energy protection highlights. They can be worked in all climates which makes them exceptionally flexible, even in upsetting open air environments also. 5. Promoting can be Updated Faster Distributers and advertising administrators can refresh the advertising content whenever. The refreshing strategy isn't restricted by whatever other outside conditions, like climate. The primary concern that is required is controlling the PC strategy. For more Information, Please Visit our official website and feel free to contact us Visit us: https://networldpromoters.com/
5 Qualities to Look for While Searching for the Best Printing Services in Saskatoon
People say that the print media is dead. Well, they are wrong. In today’s world, print media is more important than ever. Anywhere you look, the results of print media surround us. The prints are available in the form of product labels, newspapers, etc. Accordingly, hiring the best printing services in Saskatoon is wise to ensure you get good results and kick start your marketing process. Before choosing the right printing company in Saskatoon, you must know not all services do all the same work. Hence, today we have jotted this article to explain a few tips to help you find the best printing services in Saskatoon for your business. 1- They should have good customer support A company that has professionals and well-established customer support will help you in time of need. The support staff should be kind and helpful. Once you’ve hired a printing company in Saskatoon in case of a query, speaking to several people and explaining to them your problem is a waste of time. Hence, they should have a team that will directly connect you with the person in charge. 2- They must provide several services You should choose and hire a service that can accommodate all your needs. They should help you with printing flyers, banners, billboards, business cards, etc. A company with several services means all your work will be taken care of inside a single roof. Look for a service with a designer, as they will handle the designing work and help you save time. 3- Inspect their quality of work You should not hire a company solely based on their costs. You should also give importance to the quality of the work. A cheaper company would not use the best quality paper. But it is not a compulsion that a costly service would always use the best paper. Hence, look for the quality of their work and then make an informed decision. 4- Ask for referrals Your friends and family can help you in finding the ideal printing services in Saskatoon. An experienced and trustworthy service would never let their clients down. Also, your friends and family would be aware of the several services given by the company. You can take into consideration their experience and choose the best printing services in Saskatoon. 5- Look at their tools A good and established company will have all the latest tools at their disposal. Although the thing with the latest tools is that the services are expensive, the results are worth it. You can quickly get the items delivered while the quality remains the best. Final thoughts These were a couple of qualities to look for while choosing the best printing services in Saskatoon. Robert Harrison is the author of this article. To know more about Business Cards in Red Deer please visit our website: postcardportables.com
Tips to Increase Remote Employee Engagement
Many companies are now seeing the advantages of remote workforce engagement, which is leading to increased adoption. Many businesses find it appealing to recruit and retain highly competent staff in locations where they wish to reside. And employees love the ability to work remotely for most or all of their working day while still enjoying competitive employment conditions, including salary levels and benefits. From Fortune 500 companies to small businesses, there are many reasons why people choose to work remotely. Remote workers have more flexibility and autonomy over their schedules which makes them happier employees overall. Businesses save money on office space costs since they don’t need as much space for their employees anymore! However, employees who work remotely are more productive. This is the most obvious benefit of a remote team. People who work from remote places tend to be able to get their work done more quickly and avoid wasting time on distractions like office chatter, gossip, bathroom breaks, etc. When people can focus better, they create better results. Thus, better management of remote employees contributes in the following ways to accelerate your business growth- · Better retention of employees · Enhanced productivity · Improved client satisfaction · Increased innovation · Greater business reach · Better talent acquisition Ways to Increase Remote Employee Engagement - 1. Encourage social interaction 2. Promote knowledge sharing sessions through virtual meetings 3. Encourage peer-to-peer feedback 4. Assist your employees with the right tools to work 5. Give employees the flexibility to work How to manage remote employees with WorkStatus? The WorkStatus is a web-based project management software that is one of the most popular functions. It allows teams to make the most of their time together by setting working hours and task durations. One of its features is that it will enable you to determine when someone is at work, what they’re doing, and where they are. Workstatus’ remote employee monitoring service can help businesses save money, productivity tracking, manage projects, and track the time and engagement of an off-site team. You can easily manage your remote employees with WorkStatus as it provides the following benefits- · Track employee engagement with data and reports. · It automates project management. · Easy to control and view the system of remote workers. · Track tasks, time, costs, projects and manage the schedule. · Conduct interactive coaching sessions with workers across the globe. Sign up today to claim your free trial of employee monitoring software here - https://bit.ly/37AhKLB SOURCE : 7 Tips For Managers to Increase Remote Employee Engagement
Marketing Digital para clínicas e consultórios médicos
Assim como qualquer negócio, clínicas e consultórios dependem de clientes, para se manterem sustentáveis. Para atrair novos pacientes, existem diversas formas: indicação de outros pacientes, parcerias com negócios locais, convênios com planos de saúde, entre outros. No entanto, quando pensamos em estratégias online, o marketing digital funciona muito bem para clínicas e consultórios, pois permite uma divulgação em escala para potenciais clientes qualificados. Confira abaixo algumas dicas de marketing digital para clínicas e consultórios oferecidas pela agência Marketing Objetivo, empresa com cases de sucesso em empresas da área da saúde. Estratégias de Marketing Digital para Clínicas e Consultórios Com estratégias de marketing digital, é possível criar ações para atrair pessoas que estão buscando por tratamentos exatamente na área de atendimento das clínicas e consultórios. Por exemplo, com gestão de tráfego pago, é possível apresentar informações sobre o seu estabelecimento para pessoas interessadas, quando estiverem navegando no Google, Youtube, Instagram, Facebook e outras redes. Outra estratégia de marketing online que funciona muito bem para clínicas e consultórios é a criação de conteúdos educativos, conhecida como marketing de conteúdo. Nessa estratégia, devem ser criados conteúdos relacionados à área de atuação das clínicas e consultórios, com temas do interesse do potencial cliente. Alguns exemplos de conteúdos que podem ser criados: Apresentar origens, sintomas mais comuns e possíveis tratamentos dos problemas de saúde dos pacientes; Histórias e casos de sucesso dos médicos; Curiosidades sobre a área de atuação da clínica ou do consultório, que forem relevantes aos pacientes; Dicas de cuidados com a saúde; Indicação de livros, artigos, notícias, filmes e outros conteúdos relacionados aos problemas de saúde tratados na clínica ou consultório. Esses conteúdos podem (e devem) ser publicados nas redes sociais, no canal do Youtube, no Google Meu Negócio e no site da clínica ou consultório. Quanto mais “espalhado” estiver o conteúdo, mais chances ele terá de ser visto pelos potenciais clientes. Quando a publicação dos conteúdos ocorre nas redes sociais, alguns cuidados extras podem acelerar o alcance das publicações. Uma boa gestão de redes sociais deve incluir pesquisas de hashtags, identificação dos horários de pico da audiência, assuntos preferidos pelos seguidores, análise de concorrências, antes de postar no Facebook, Instagram e outras redes. Se você desejar saber mais sobre estratégias de marketing digital para clínicas e consultórios, acesse o site https://marketingobjetivo.com.br/ e entre em contato com a agência.
How COVID-19 Impacted on Salesforce Management in the Information, Communication, and Technology (ICT) Sector ?
COVID-19 Impact on Salesforce Management in the Information, Communication, and Technology (ICT) Sector ANALYSIS ON IMPACT OF COVID-19 ON THE MARKET The COVID-19 pandemic has influenced the whole planet with its major impacts on the economy and businesses across the globe. The COVID-19 spread worldwide in unprecedented ways due to its high infectious and contagious nature and lack of availability of its vaccine. As a result, the greatest medical challenge in the 21st century is yet to be faced by physicians worldwide. Though the emergence of the virus can be traced back to Asia, many European countries along with the U.S. have been struck massively by the pandemic. The virus has spread across all regions ranging from North America, Europe, Asia-Pacific, Middle East, and Africa up to South America. The COVID-19 has been declared as a pandemic by World Health Organization (WHO) due to its increased spread across the globe. After the declaration of the pandemic, various countries announced the complete lockdown such as India, China, and other Asian countries to decrease its spread. According to the situation report of 23 July 2021 by WHO stated 192 million cases of the corona have been reported globally and 4.1 million patients are dead due to the coronavirus. On a slightly positive note, a total of 175 million people have recovered and a total of 3,605 million vaccine doses have been administered as well. The pandemic has boosted the growth of the sales force automation management market. In response to the COVID-19 virus, many companies are moving towards working in a more virtual environment. This has placed a focus on organizations embracing collaboration tools and practices to support the virtual workplace. Moreover, the government mandate of work from home policies has driven organizations to increasingly focus on more effective ways of engaging with customers in a remote working environment and improve sales. This has driven the adoption and implementation of sales force automation management software/solutions. Moreover, the increase in demand for lead management and opportunity management and adoption of cloud/AI-based systems also fuels the demand for sales force automation management software. The governments of various countries were focusing on the digitization of business processes and making it mandatory to adopt technologies that support physical distancing, cashless transactions, social distancing norms, and others. Directly this will positively impact the use of customer relationship management solutions. For instance, · According to Postclick, Inc., 66% of marketing automation software users feels it is either ‘moderately’ or ‘very’ effective in salesforce management. It also states 90% of agencies feel their marketing automation software strategy is successful. Moreover, automation management software can improve productivity and efficiency by 40%. · According to HubSpot, Inc., Sales automation has been becoming increasingly popular in recent years, and it isn’t slowing down any time soon. 42% of teams using a CRM use it to automate meeting scheduling, 40% of teams using a CRM use it to automate content automation, AI adoption in sales has been forecasted to grow 139% between 2020 and 2023. IMPACT ON DEMAND The pandemic has boosted the digital transformation of industries; companies are focusing more on a digital platform to interact with their clients and customers. People are also more reliant on digital sources. The e-commerce and healthcare market is increasing rapidly in this pandemic, and thus there has been an increased online customer due to which there has been a huge demand for sales forces management solutions. Moreover, it was observed that the gradual spike in demand observed was due to the shift of consumers from traditional platforms to online digital platforms, 81% of users are now accessing their SFAM software using devices such as laptops, desktops, smartphones, and tablets among others. SFA management includes contact management, pipeline management, task management, and customer relationship management. Also due to lockdown and COVID-19 norms, digitization and automation have become mandatory for any business. Providers need pipeline management, task management, customer relationship management, and sales force management solutions to provide their customers excellent experience to boost sales during this pandemic period. Also, providers need sales force management solutions that provide automated workflows that create a streamlined sales process to manage business leads, sales forecasts, and team performance. IMPACT ON SUPPLY CHAIN The supply chain was adversely affected in the initial phase of the pandemic as lockdown prevailed in many regions globally; the government had limited the workers. Companies are making their operations work according to the government regulations by making limited workers work in different shifts. Industries were facing operational and supply chain disruptions, breakdowns, and labor shortages. However, now there is an improvement in the supply chain as most of the facilities and travel restrictions have opened and working in most optimum capacity. The companies are doing their best to meet the increasing demand. LONG TERM STRATEGIES ADOPTED BY MANUFACTURERS As the COVID-19 crisis continues to expand, makers would possibly face challenges on varied fronts. Producing firms would be searching for immediate measures to stay their workforces safe and their businesses solvent. Makers would conjointly have to be compelled to look on the far side of their economic viability. Because the COVID-19 pandemic intensifies, makers would possibly face continued pressure on demand, production, and revenues. They’d continuously face cash-flow liquidity challenges and difficulties in managing debt obligations. The pandemic has boosted the growth of the sales force management market. Thus, developers and providers were focusing on strategic decisions like partnerships, acquisition, product launch, mergers, and collaborations to meet the increasing demand in the COVID-19 outbreak. For instance, · In July 2021, Salesforce acquired Slack Technologies, Inc. the key feature of this acquisition was to strengthen its SFM capabilities using advanced technology such as AI/ Cloud and Service Cloud software for the consumer. Moreover, this acquisition will also help to strengthen its SFM/ CRM capabilities which will help the company to expand its market · In November 2020, Microsoft announced a partnership with Adobe Inc. and C3.ai to offer SFM/ CRM solutions utilizing artificial intelligence (AI). This partnership jointly marketed an integrated suite of industry-specific AI-enabled SFM/ CRM solutions for applications in marketing, sales, and customer service CONCLUSION Pandemic has taken a toll on every aspect of life, including the global economy. With the significant downfalls in many sectors, a collaborative effort of government, industry players, and consumers can win the fight against COVID-19. It continues to inflict the world with appalling economic and social dilemmas, capable enough to leave severe backlash on the economy for the next several years. The first wave had already inflicted severe blows to the population as well as the economy. The currently experiencing second wave is expected to be more disastrous not only to the masses but also to ICT markets. However, covid-19 boosted the growth of the global sales force automation management market due to the pandemic behavior and governmental norms. An increase in demand for lead management and opportunity management and adoption of cloud/AI-based systems also fuels the demand for sales force automation management solutions and services amongst various service providers to support governmental norms and to provide effectively, enhanced, and personalized online and digital services to the consumers due to growing digitization of business practices. Manufactures were focusing on partnerships and collaborations to meet the increasing demand in the COVID-19 outbreak. The government’s decisions of digitization, automation, and increasing growth of e-commerce and the healthcare industry are boosting the market growth.