Choosing and using the right set of keywords can land your website on the first page of Google search results. When users want to search, Google picks the keywords and runs it against every content in its database. When you do keyword optimization right, Google will send numerous users your way.
It’s not just about choosing any keyword, or the one you think people are using. You need to choose keywords based on behavior of your potential users. This and more are factors that should influence your selection process. Let’s take a closer look at the process of finding best website keywords.
The keyword selection process begins with keyword research. Keyword research involves curating keyword ideas and suggestions that will address the solution your content aims to provide. Your research needs to be from the user’s perspective. You are researching to find out the words potential users input frequently in search engines.
FACTORS TO CONSIDER WHEN CHOOSING WEBSITE KEYWORDS
By being able to proffer solutions to users’ questions, you domain’s authority heightens. As a website owner, achieving a high domain authority circles back to using keywords properly. Here are important keyword factors to consider.
The Keywords’ Relevance
It’s important that your target keyword relate directly to the keyword on the particular page. For better optimization, it’s important that the keywords across your website’s pages be synonymous to your main keywords. By focusing on a short list of relevant and related keyword, your website earns more authority.
How well you leverage keywords relevant to the question you want to answer determines how well the content does. Hence, ensure relevance.
The Keyword’s Search Volume
The search volume refers to the number of times a particular keyword has been entered by users into search engines within a particular period. It shows you just how many unique persons are searching on a particular topic.
A higher search volume means that more people are searching for that topic. However, this also means that more website owners will be optimizing their content for these keywords, resulting in high competition. High keyword competition makes it difficult to stand out.
On the other hand, several other keywords have a low search volume. Low search volume keywords aren’t good for your website at all, though the competition is very low.
Hence, it’s best to settle for keywords of moderate search volume. By working hard to leverage the moderate search volume keywords, your website stands out better.
TOOLS TO FIND THE BEST KEYWORDS FOR YOUR WEBSITE
Several tools track keywords across the internet and record the search volume, amongst other SEO related elements. Tools dealing with keywords are called keyword planner tools. Keyword planner tools can be free or paid. The paid versions always come with deeper keyword insight. However, you can start with a free one.
Example of free keyword planner tools are;
Working with the best keywords for your website’s SEO content optimization isn’t easy. You may not even see quick short-term results. But with a concrete keyword plan, which is properly executed, you’ll see results soon. Keywords are important to ranking your website on Google’s first search engine result page. Don’t joke with optimization.