We see signages daily; it's an unavoidable aspect of life.
As you drive down the street, you'll see road signs stating the appropriate speed to drive at or directions to the nearest town. In the workplace, you'll find health and safety signs strewn throughout.
When you go shopping in town, you'll notice that store signs are everywhere, giving business hours as well as displays of discounts and specials. Even McDonald's' iconic golden arches might be considered signage!
Let's understand the basics of signage.
Signage is used for various objectives, including promotion, identification, information, directions, and raising safety awareness.
Allow us to elaborate:
Businesses and organisations frequently utilise signage for advertising and marketing. While advertising hoardings may appear to be the most obvious answer for businesses, other signs can be employed instead. Other outdoor advertising options, like building wraps, are cost-effective and practical methods to promote a business.
Direction Boards / Way Findings
For large areas such as shopping malls, hospitals, and enterprises, directional signage is required. Large-scale outdoor events, such as festivals or locations with several buildings or entrances, can benefit from directional signs and are also used as signage for the company
One of the most common ways of expressing health and safety information is through signs. Workplaces, nurseries, schools, and businesses are all settings where they can be found. Signs give crucial safety information and caution about hazards or threats.
Signage boards are helpful in Recognition.
Simply put, signs are frequently used to assist people in recognising or identifying a location and signage for the business Signs, for example, assist us in determining which restroom to use. As part of their brand identification marketing strategy, Coca-Cola and Starbucks have become instantly recognisable high street signs.