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Importance of Social Media promoting
Importance of Social Media promoting Social media promoting provides your business with one in every of the foremost direct lines of communication beside your audience potential. having the flexibility to connect with customers, answer their queries and address their issues in real time is valuable, particularly whereas customers ar disbursal longer on-line than ever. Before we tend to break down the importance of social media promoting, let’s discuss some overarching benefits: If you’re providing groundbreaking merchandise with top-of-the-line client service however your audience hasn’t detected of you, will your business very exist? Technically affirmative – however not at intervals the minds of your ideal patronage. believe however times you’ve created a procurement supported name recognition alone, or what share times you’ve aforesaid “I simply saw an advert for that on Facebook!” Having a broad digital footprint is correct for businesses of all sizes altogether industries as a result of it will increase your complete awareness on the web and on the far side. whenever a social media follower shares one in every of your posts, your business is being place directly prior their distinctive social network, exposing your complete to new populations World Health Organization won't have discovered your business otherwise. this sort of fast and widespread organic exposure would value a wonderful deal of it slow and cash to duplicate through alternative promoting mediums, however social media affords it to you at very little to no value. It Puts You wherever Your Customers are Approximately several folks use social media worldwide, that variety is foreseen to grow to most by 2025. whereas it’s exhausting to say uncalled-for to mention , one might create associate degree enlightened guess that your business’ web site in all probability isn’t receiving three.8 billion distinctive visits once a year . “Build it which they're going to come” doesn’t importance apply to businesses. Instead, meet your audience wherever they are . customers utilize social media to make enlightened getting selections, notably with relation to the manner a complete interacts with their followers at the side of reviews left by previous customers. Some social media platforms like Facebook and Instagram even enable e-commerce businesses to connect their look to their profile. This simplifies the sales funnel by enabling customers to make instant in-app purchases. It’s necessary to note that your business doesn’t essentially ought to have a presence on each social media platform, however a lot of on that later. It Provides You With Insights How do you really skills impactful your digital promoting efforts ar if you don’t have the numbers to back it up? fortunately, you’re in luck – most social media platforms offer businesses with the analytics behind their posts. What: What quite posts ar liked , shared and commented on the foremost oftentimes – photos, videos or text-based? When: Do your posts perform higher or worse hoping on the day or time of day they are posted? Where: ar your posts generating interest throughout a selected state, region or country? Having these analytics offered provides you with the valuable insights required to tailor your social media promoting campaign around what’s already operating and wherever there is area for improvement. Which Social Media Platforms ar Right For My Business? Not all social media platforms ar created equal. As antecedently mentioned, your business will not fancy having a presence on each social media platform offered. Before you produce associate degree account on each social app at intervals the app store, let’s take a deep dive into four social media powerhouses to figure out which could be the foremost impactful for your business needs: Facebook What It Is: When you think about social media promoting for businesses, Facebook is maybe the first platform that involves mind. With 2.8 billion users each single month, Facebook is unarguably the foremost common social media platform at intervals the planet. what is it that makes Facebook therefore popular? There ar several factors that contribute to Facebook’s world success, however one in every of the foremost impactful ones is it’s temperament to evolve to satisfy the wants of its users. Facebook has evolved so much on the far side the primary days wherever the app’s primary purpose was to stay in-tuned with previous classmates and distant relatives. Today, Facebook users believe the platform to remain up with the news, watch video amusement and inform their getting selections. Why It Matters: Facebook provides businesses with a large platform from that to connect and act with current and potential customers. There area unit sixty million active business accounts on Facebook as of 2019. As if that wasn’t reason enough to trust change of integrity, 2 thirds of Facebook users admit to visiting a district business’ Facebook page a minimum of once each week . Simply put, if your business isn’t on Facebook, you will be missing out on virtually several potential customers. How To appear the fodder Well: Utilize Your Analytics: Facebook boasts a decent array of analytics for businesses UN agency pay to advertise on the app, however there is still a robust quantity of free analytics offered to all or any or any business pages. With Facebook’s inherent Audience Insights tools, any business is during a position to gather intel concerning the demographics of those interacting with their content, like their age, gender, location education, past purchases then on. Having this data offered to you – particularly at no price – is priceless as you modify your social media promoting efforts moving forward. Ask for Reviews: Understanding the importance of social media promoting ultimately stems from understanding the overarching goal of social media marketing: conversions. shoppers area unit unlikely to require a grip throughout an organization whose diary of success is uneven at the most effective , or unknown at the worst . Facebook offers associate degree integrated review section on all business pages, that permits first-time guests to urge the way for your name directly from real customers. Encourage your happiest customers to travel away positive reviews on your Facebook page therefore curious guests area unit greeted with a bevy of five-star votes of confidence. Vary Your Content: one thing that sets Facebook apart from alternative social media platforms is that it isn’t glorious for one kind of post – it really will host virtually each kind offered. From text posts to picture posts and video posts to live streams, Facebook provides your business with a large chance to examine the waters with the forms of content that resonate along with your audience. Vary your content, and keep tabs on your analytics to establish that of them generate the best possible engagement and click-through rates. Twitter What It Is: Twitter is that the last word platform for short-form content. With simply 280 characters at your disposal, Twitter is supposed throughout the way that encourages compendious electronic messaging at a fast hearth pace. usually|this can be} often a winning formula for his or her 326 million monthly users worldwide UN agency use Twitter to remain up with breaking news stories quite the opposite platform. Like Facebook, Twitter is free however offers users the selection to amplify their reach through paid advertising. Why It Matters: 93% of users UN agency follow a whole on Twitter conceive to purchase from them, and sixty seven of them have already. That’s large. Secure a follow on Twitter, and your business is nearer to securing a conversion than on the opposite social media platform. Twitter is especially helpful for B2B corporations, and seventy fifth of B2Bs utilize it already. this implies if your business isn’t interacting along with your audience there, your competitors most likely area unit. How To appear the fodder Well Post Often: The period of time of a tweet is simply concerning eighteen minutes – the shortest of any social media post. this implies if your company solely tweets once per day, you are allotting yourself however twenty minutes to make a unforgettable impression before your message is buried. Social media powerhouse Buffer suggests five tweets per day is that the sweet spot to maximise your visibility while not turning off your followers by posting too ofttimes. Engage along with your Followers: The informal nature of Twitter provides businesses with an opportunity to act with their customers a lot of|much more|way more} informally than they might on more structured forms of social media. This opens the door to humanizing your whole. often check the “mentions” section of your notifications possibility, reply & retweet any post wherever your company’s handle is mentioned. simply confirm to need the time to with expertise craft your response before you respond – you'd presumably dream of obtaining your microorganism Twitter moment, however the last item you'd like is for it to be for the inaccurate reasons. Engage With alternative Brands: Curating the proper Twitter feed for your whole is kind of simply what you post – it’s additionally what you share. If another company links to a motivating web log on their account, retweet it. If you discover a cool piece of interactive content kind of a calculator or infographic, tweet it bent your followers and “@” tag the company that denote it originally. Building this sense of sociableness and familiarity with similar (though not competing) brands at intervals the Twittersphere will increase the chance that they are about to share your tweets reciprocally , that expands your reach to their network of followers. Other forms of Social Media The importance of social media doesn’t solely reach Facebook, Reddit, Instagram and LinkedIn. Your business ought to have a social media presence on whichever apps your audience spends the foremost time, which could embrace rising platforms like TikTok or Pinterest. Trouble is, several digital promoting agencies area unit unwilling to expand their social media services on the far side the “big four” platforms. If you discover yourself throughout this example, it's about to be time to work with a digital promoting agency with the pliability to expand your social media strategy.
Industry Trends, Growth and Analysis For Healthcare Fraud Analytics
Fraud analytics is the efficient use of data analytics and related business insights developed through statistical, quantitative, predictive, comparative, cognitive, and other emerging applied analytical models for detecting and preventing healthcare fraud. The global healthcare fraud analytics market is projected to reach USD 5.0 billion by 2026 from USD 1.5 billion in 2021, at a CAGR of 26.7% during the forecast period. Market growth can be attributed to a large number of fraudulent activities in healthcare, the increasing number of patients seeking health insurance, high returns on investment, and the rising number of pharmacy claims-related frauds. However, the dearth of skilled personnel is expected to restrain the growth of this market.  The global healthcare fraud analytics market is facing a plethora of challenges. Travel bans and quarantines, halt of indoor/outdoor activities, temporary shutdown of business operations, supply-demand fluctuations, stock market volatility, falling business assurance, and many uncertainties are somehow exerting a partial negative impact on the business dynamics.  Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=221837663 The healthcare industry has been witnessing a number of cases of fraud, done by patients, doctors, physicians, and other medical specialists. Many healthcare providers and specialists have been observed to be engaged in fraudulent activities, for the sake of profit. In the healthcare sector, fraudulent activities done by patients include the fraudulent procurement of sickness certificates, prescription fraud, and evasion of medical charges.  A couple of reasons contributing to the growth of the health insurance market include the rise in the aging population, growth in healthcare expenditure, and increased burden of diseases. In the US, the number of citizens without health insurance has significantly decreased, from 48 million in 2010 to 28.6 million in 2016. In 2017, 12.2 million people signed up for or renewed their health insurance during the 2017 open enrollment period (Source: National Center for Health Statistics).  This growth is aided by the increasing affordability of health insurance for the middle class in this region and the rising awareness regarding the benefits of health insurance. In the UAE, as per a new regulatory policy (2017), any citizen residing and working in the UAE needs to be insured medically.   Major players in this market include IBM Corporation (US), Optum, Inc. (US), Cotiviti, Inc. (US), Change Healthcare (US), Fair Isaac Corporation (US), SAS Institute Inc. (US), EXLService Holdings, Inc. (US), Wipro Limited (India), Conduent, Incorporated (US), CGI Inc. (Canada), HCL Technologies Limited (India), Qlarant, Inc. (US), DXC Technology (US), Northrop Grumman Corporation (US), LexisNexis (US), Healthcare Fraud Shield (US), Sharecare, Inc. (US), FraudLens, Inc. (US), HMS Holding Corp. (US), Codoxo (US), H20.ai (US), Pondera Solutions, Inc. (US), FRISS (The Netherlands), Multiplan (US), FraudScope (US), and OSP Labs (US).  Research Developments Analysis 1. In January 2019, LexisNexis Risk Solutions collaborated with QuadraMed to enable patient identification capabilities and reduce the number of duplicate identities & fraudulent claims. 2. In August 2018, Verscend Technologies acquired Cotiviti Holdings. This acquisition helped improve the affordability of fraud detection solutions. 3. In June 2018, SAS Institute & Prime Therapeutics LLC teamed up, enabling Prime Therapeutics to utilize SAS’s analytic capabilities to combat the opioid crisis in the US
Growth in Stem Cell and Neurobiology Research are Expected in Cell Surface Markers
The largest regional market for cell surface markers is primarily driven by the increasing number of R&D activities and the growing use of cell surface markers in personalized medicine and drug discovery & development. However, the market in Asia is estimated to grow at the highest CAGR during the forecast period. The high growth of the Asian market can be attributed to the increasing number of life sciences research activities and government initiatives to boost the biotechnology and pharmaceutical industries in several Asian countries.  Clinical Applications Segment is Expected to Grow at the Highest CAGR During the Forecast Period Based on application, the cell surface markers market is segmented into research applications and clinical applications. The clinical applications segment is expected to witness higher growth during the forecast period primarily due to the rising prevalence of cancer and the increasing adoption of cell surface markers in cancer treatment. Hospitals & Clinical Testing Laboratories use Cell Surface Markers for the Diagnosis of Various Diseases On the basis of end-user, the cell surface markers market is segmented into academic & research institutes, hospitals & clinical testing laboratories, and pharmaceutical & biotechnology companies. The hospitals & clinical testing laboratories segment is expected to register the highest CAGR during the forecast period. The increasing incidence of chronic diseases such as cancer and HIV is expected to boost the demand for cell surface markers in hospitals & clinical testing laboratories in the coming years. North America is expected to be the largest regional market for cell surface markers in 2018 The global cell surface markers market is segmented into four major regions, namely, North America, Europe, Asia, and the Rest of the World. In 2018, North America is expected to account for the largest share of the market. The large share of the North American market is attributed to factors such as the increasing number of R&D activities and the growing use of cell surface markers in personalized medicine and drug discovery & development.   Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=216278622 Key Market Players The cell surface markers market is highly fragmented in nature, with several big as well as emerging players. Prominent players in this market include Thermo Fisher Scientific (US), QIAGEN N.V. (Netherlands), Becton, Dickinson and Company (US), F. Hoffman-La Roche (Switzerland), Bio-Rad Laboratories (US), Danaher Corporation (US), Abcam (UK), GenScript (China), BioLegend (US), Cell Signaling Technology (US), Merck KGaA (Germany), and Bio-Techne (US). Abcam is one of the prominent players operating in the cell surface markers market. The strong position of the company in this market can be attributed to its robust product portfolio. The company has a strong geographical presence in the European and Asia Pacific markets with its manufacturing facilities in the UK, Japan, and China. The company also has significant market presence in the US and Latin America. Thermo Fisher Scientific is another leading player in the cell surface markers market. The company’s strong brand recognition and extensive product portfolio in this market are its key strengths. To maintain its leading position in the market, the company adopts organic as well as inorganic growth strategies such as acquisitions and expansions.  Research Recent Developments Analysis 1. In 2018, Thermo Fisher Scientific acquired the Advanced Bioprocessing business of Becton, Dickinson and Company. This will be integrated into the Life Sciences Solutions segment of Thermo Fisher. 2. In 2018, Abcam entered into an exclusive license agreement with Roche. Under this agreement, the product portfolio of Spring Bioscience Corporation has been licensed to Abcam for research use only (RUO) applications. 3. In 2018, QIAGEN opened its new shared service center in Manila—QIAGEN Business Services (QBS). QBS will provide services related to supply chain management, customer care, accounting, technical services, and other sales support activities to QIAGEN'S global operations.
Cell-based Assays Market Expected to Reach $22.0 billion by 2025
The growing preference for cell-based assays in drug discovery, increasing funding for cell-based research, and growth in the number of drug discovery activities are the key factors supporting the growth of the market.   The cell-based assays market is projected to reach USD 22.0 billion by 2025 from USD 14.9 billion in 2020, at a CAGR of 8.1% during the forecast period. However, the growth of the market is likely to be restrained by factors such as the high cost of instruments, restrictions on reagent use, and the lack of infrastructure for cell-based research in emerging economies.  Due to the pandemic, companies have scaled up R&D efforts to develop a vaccine and drugs against the SARS-CoV-2 virus. Vaccine-related research activities in pharmaceutical & biotechnological companies, research centers, and academic research institutes are considered essential and have been largely unaffected in operations and output.  The players operating in the market are altering their long-term and short-term growth strategies by tapping into opportunities prevalent in the research market by developing innovative products to combat the pandemic. The increased demand for research on COVID-19 has created a large scope for cell-based 45 assays in viral infection research, vaccine development, and overall drug discovery for both researchers and laboratories.  Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=119917269 Cell-based assays are employed to shorten the time and increase the throughput needed for these assays. This has significantly increased the demand for cell-based assays to provide an early indication of the toxicity characteristics of the drug candidates.  Cell-based assays are key components in the drug development process. Cell-based assays have several advantages over in vitro biochemical assays. They offer consistent tissue-specific responses in a biologically relevant microenvironment as opposed to biochemical assays.  It is also not possible to prepare or purify every target for biochemical measurement, which is a major factor limiting the applications of biochemical assays. As a result, pharmaceutical & biotechnology companies as well as CROs are replacing biochemical assays with cell-based assays for their lead identification and optimization processes in drug discovery.  The prominent players operating in the cell-based assays market are Danaher Corporation (US), Thermo Fisher Scientific (US), Merck KGaA (Germany), Becton, Dickinson and Company (US).  Research Developments Analysis 1. In 2020, Danaher Corporation (US) launched ImageXpress Micro-confocal High-content Imaging System. 2. In 2020, Thermo Fisher Scientific (US) acquired Phitonex, Inc. (US). The acquisition of spectral dye platform manufacturer Phitonex will enable Thermo Fisher to offer greater flow cytometry and imaging multiplexing capabilities in protein and cell analysis research. 3. In 2020, Charles River Laboratories entered into a multi-year drug discovery collaboration with Karuna Therapeutics, a US-based CRO, to expand its drug discovery capabilities. 4. In 2020, Danaher Corporation completed the acquisition of GE Healthcare’s biopharma business and was renamed as Cytiva. 5. In 2018, Lonza Group AG (Switzerland) established its Collaborative Innovation Center in the new Life Science Park on the outskirts of Haifa, Israel. This center focuses on the R&D projects of Lonza’s Pharma Biotech & Nutrition segment.
Refurbished Medical Equipment Market is Set to $21.2 billion by 2025
The growth of the global refurbished medical equipment market can be attributed to factors such as hospital budget cuts, a large inventory of used or old medical devices, rising demand for capital-intensive diagnostic imaging equipment, e-commerce platform enhancing the ease of purchase of refurbished medical equipment, growing preference for eco-friendly products, an increasing number of diagnostic centers & hospitals, and the growing opportunities in emerging economies.  However, factors such as stringent regulations on the import and use of refurbished medical devices in certain countries, lack in the standardization of policies for the use & sale of refurbished devices, increase in the influx of low-cost new medical devices, and the negative perception about the quality of refurbished medical devices are expected to restrain the market growth. Furthermore, the growth of the market is expected to be slowed temporarily due to the COVID-19 pandemic during the forecast period.  The refurbished medical equipment market is segmented into medical imaging equipment, operating room & surgical equipment, patient monitors, cardiology equipment, urology equipment, neurology equipment, intensive care equipment, endoscopy equipment, IV therapy systems, and other medical equipment.  Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=770 The rising demand for diagnostic imaging procedures, the high price of new medical imaging equipment, a growing number of target diseases, widening application of diagnostic imaging procedures, regulatory approvals in using refurbished medical equipment, low purchasing power in emerging economies, and established & government validated refurbishment processes adopted by major OEMs are factors expected to drive the growth of this market segment in the coming years.  The hospitals' segment accounted for the largest share of the market in 2019. The rising adoption of refurbished medical equipment, increasing focus of hospitals on providing affordable treatment and care, and growing emphasis on high returns on investment are some of the key factors driving the growth of this market.  The Asia Pacific market is estimated to grow at the highest CAGR during the forecast period. This can be attributed to the large patient pool in the region, increasing privatization in the healthcare sector, huge patient population base, and high demand for refurbished medical equipment by low-budget hospitals and clinics.  Research Developments 1. In 2020, Siemens Healthineers (Germany) and Hamilton Health Sciences (Canada) have signed a 15 years contract that can be extended by another 10 years to provide comprehensive services for the latest imaging equipment at Hamilton Health Sciences hospitals in Canada. The deal size was approximately USD 192 million. 2. In 2019, US Med-Equip (US) acquired Medical Support Products (US) to increase the capability, national expansion, and provide greater product and service solutions across the US. 3. In 2019, Avante Health Solutions opened a new Charlotte facility in North Carolina, US. This will house three business divisions of the company viz., Avante Diagnostic Imaging, Avante Oncology, and Avante Ultrasound. 4. In 2018, Koninklijke Philips (Netherlands) acquired AGITO Medical (Denmark), strengthening its refurbished medical equipment portfolio of products, parts, and services. 5. In 2017, US Med-Equip  (US), and the Owner-Research group (US) signed a partnership to augment the economy and medical equipment products and services across hospitals in the US.
Growing Support and Collaboration for Developing OTC Tests
 The growth of the OTC tests market is mainly driven by the rising prevalence of target diseases and disorders, such as diabetes and infectious diseases, both prominent ailments across the globe that require rapid and effective testing.  Growth in this market can be attributed to factors such as the increasing number of HIV-infected individuals across the globe, coupled with increasing availability and awareness about HIV OTC testing in emerging markets such as India, Brazil, and China.   The lateral flow assays segment is projected to grow at the highest rate in the market, by technology. In the past few years, the lateral flow assay POC testing market has grown significantly due to the increasing adoption of LFA testing products in-home care.   Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=78819178 The Asia Pacific is estimated to grow at the highest CAGR during the forecast period. The high growth in this regional segment is majorly attributed to the increasing patient population base and the growing prevalence of infectious diseases.  Key market players The key players operating in the global Over The Counter/OTC test industry are OraSure Technologies (US), Roche Diagnostics (Switzerland), and i-Health Lab (US). A majority of the leading players in the market focus on both organic and inorganic growth strategies such as collaborations, partnerships, acquisitions, and agreements to maintain and enhance their market shares in the OTC tests market.  Research Developments: 1. In 2019, SD Biosensor launched STANDARD GlucoNavii GDH for blood glucose monitoring. 2. In 2019, LabStyle Innovations entered into an agreement with Better Living Now (BLN) for the distribution of its Blood Glucose Monitoring System and the DarioEngage digital health platform. 3. In 2018, DarioHealth partners with Byram Healthcare to further expand insurance health coverage for consumers in the US. 4. In 2016, Sinocare acquired PTS Diagnostics, to strengthen its product portfolio and accelerate future growth in the diagnostic testing market. 
Employee Monitoring : Threat or Productivity Booster?
At organizations, monitoring and privacy invasion both coexist with business. Employers are authorized to understand where their money is going and how they can boost the production rate, leading to employee privacy intrusion. Why Do Companies Monitor Their Workers? Numerous business leaders practice various employee surveillance and monitoring to review their workers’ activity in the present arena.   The study reveals that around 80% of the largest organizations track their employees’ keystroke logs, emails, and more.  What Are the Different Types of Employee Monitoring? To prevent the misuse of time and boost safety, business leaders use various employee monitoring strategies.Some of the most famous among them are as followed: · Video Surveillance · Computer Screen Monitoring Tools · Secret Investigators and Operatives · Location Tracking Why Are Monitoring Tools Gaining So Much Attention? Believe it or not, over 60% of workers utilize the internet to explore useless stuff during their work time. Therefore, implementing employee monitoring software helps you track your employees’ activities effortlessly. Here are the key advantages of a monitoring utility: · Give Real-Time Analysis · Helps in Boosting Productivity · Assists in Employees Performance · Enhanced Security Which is the Best Employee Monitoring Tool? Finding the right tool is difficult; however, you cannot trust any random software. This is why we have come up with an innovative tool, i.e., WorkStatus.  Developed with innovative features, our tool specializes in tracking and security solutions. Some of its core features are: · Task management · Screenshot capturing · Time tracking · Productivity monitoring SOURCE :