Bridj is an awesome company that used data mining to create the first ever pop-up mass transit system. According to their website, they use big data to predict popular routes in the city and provide convenient transportation services for people in Boston. They claim to "use machine learning algorithms to get smarter as more users enter the system". It is amazing to see how data mining concepts are being used by companies to create products and services that can change the way people live their daily lives. Thoughts?