With technology advancing and changing every day, it has become more and more important each day to have some sort of online presence, especially when seeking clients.
Before building your website it is important to brainstorm and plan it out. As a freelancer, you should try to ask yourself these questions:
1.) What aspects of my personal photography style can I portray in my website? Is your photography more romantic? Urban? Rustic? Mystical? Vintage?
2.) What services do I provide? If you have many, which ones are your prominent ones?
3.) Do you want a blog? Or just a gallery of photos?
4.) Who is your main audience?
I attached an article from Smashing Magazine that lists some great tips for starting your portfolio. Follow this collection for more tips, steps, and inspiration to start creating your portfolio.