Social media has made it much easier than ever for entrepreneurs to connect with the target audience and organically grow their brands. The right social media strategy can help your brand improve awareness, generate leads, and increase sales. However, social media marketing is not as simple as it once was.
You can readily come across businesses complaining about the performance of their social media marketing strategies. If you are also one of them, here is what you can do to refine your social media marketing campaign.
· Choose the Right Social Media Platform
Some social media platforms are not suitable for every brand. For example, Instagram is likely to work the best for you if you sell clothes online. On the other hand, LinkedIn is a great platform for B2B brands. To be precise, a credible institution recently conducted a study that found LinkedIn to be 277 percent more effective for B2B businesses than Twitter and Facebook.
Likewise, Google Plus is an ideal platform to promote your IT products. It is because a vast majority of Google Plus users happen to be associated with the technical field. The point being, you have to dive into the nitty-gritty of every social media platform and figure out which could give you the maximum ROI. This is the first and foremost step that sets the foundation for the rest of your social media marketing campaign. Therefore, you have to be a smart operator here.
· Know Your Audience
Back in the day, having general customer demographics by your side would get the job done. But that’s not the case anymore. You have to know more about your customers. Create customer profiles and flesh them. You will need to identify your audience so you can find the right places and open up a conversation that they'll respond to.
· Post Compelling Content
It doesn't matter what topic you post about, it is important to ensure that you are always sharing relevant content on your company's social media profile. If your posts are not relevant to your products and services or don’t offer any value to customers, they will stop following you rather sooner than later.
Besides, it is a good idea to refrain from discussing hot-button topics like politics and religion. These topics can cause division for many people and, as a result, you may lose your potential or existing clients along the way. It is important to ensure that the person in charge of your company’s social media accounts does not accidentally post something that reflects his/her personal viewpoints.
· Set Realistic Goals
A social media marketing strategy without goals will eventually fail. Depending on the organization, your goal may be to increase your followers or drive targeted traffic directly to your website. The scope and effort required to achieve your goals will determine the content strategy you need to lay down.
To be on the safe side, it is best to start with small, achievable goals. This helps you reduce stress and allows you to maximize your social media efforts within reasonable limits. The following are the goals that most businesses have in mind when creating a social media strategy:
I. Leveraging brand awareness
II. Increasing the volume of qualified leads
III. Boosting community engagement
Do not attempt to achieve multiple goals. This could distract you from your true goal. Pick one goal at a time.
· Be Responsive To Questions And Comments
Every company must prioritize engaging with its followers and fans by answering their questions and comments. Instruct your social media account manager to respond promptly to all comments, and even thank them for their time.